Sun.May 01, 2016

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Create relevant content based on personality profiles

Avitage

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities.

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Wearables data becoming a marketer’s goldmine?

readwrite

Wearables are still a niche market for marketers, but in the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users. In a survey conducted by Ovum for Criteo , marketers gave their thoughts on what data would be the most valuable in the future. See Also: Will tomorrow’s wearables be powered by flexible transistors?

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What Makes a Prospect Attractive for Account-Based Marketing

B2B Marketing Directions

The basic premise of account-based marketing (ABM) is that a company should focus its marketing and sales efforts on prospects that have a strong likelihood of becoming good customers. So it shouldn't be surprising that account selection is widely regarded as the most critical step in building a successful ABM program. Most ABM practitioners choose their target accounts by identifying businesses that "look like" their best existing customers.

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Wearables data becoming a marketer’s goldmine?

readwrite

Wearables are still a niche market for marketers, but in the future the data procured from smartwatches might be much more valuable than what is currently available from laptop and mobile users. In a survey conducted by Ovum for Criteo, marketers gave their thoughts on what data would be the most valuable in the future. […]. The post Wearables data becoming a marketer’s goldmine?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Field Marketing and Brand Experience Symposium: Panel Discussion

The Freeman Company

Insights on Innovation and Inspiration in EMEA