Thu.Nov 07, 2013

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It’s Time To Act Like A Publisher [Slides]

Marketing Insider Group

'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising. but we have a long way to go before we start seeing more branded content that is actually helpfu

Act-On 170
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Why paid search is still frustrating for searchers

Biznology

'Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while.

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Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Convince & Convert

'In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn.

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Want to Create Innovative Content? Do These 3 Things

Adobe Experience Cloud Blog

'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?

Content 105
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 SEO Trends to Keep Up With Google

Hinge Marketing

'Check out our latest video blog post above where we review 3 SEO Trends to Keep Up With Google. Follow these trends and you'll be on your way to better Google rankings and overall SEO performance. For more SEO tips, download our free SEO Guide for Professional Servies Executives below. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.

Trends 62

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Simple Brand Management Tips for Startups

Brandfolder

Starting a new company comes with more than a fair share of headaches, but it is the potential for true creation and meaningful growth that keeps entrepreneurs coming back for.

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How will Google Online Ads Update affect Google+ Users and Advertisers?

LeadSquared

Google’s updated Online Ad Endorsements policy has been grabbing headlines for some time now. For those of you who haven’t heard about it, Google would use photos, comments and profiles of Google Plus users (who allow it) in their online ads , starting November 11. An option to opt out of this feature will also be provided to users. The announcement has baffled many as these “shared endorsements” might lead to privacy concerns.

Google 52
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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

'Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer.

Twitter 155
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Why Interactive Content Leaves Static Content in the Dust

SnapApp

Interactive content outperforms static content because it provides an engaging experience. There’s a lot of content out there. Today, 90% of B2B marketers use content as a marketing tool, and 60% plan to increase their content marketing budget over the next year, according to the Content Marketing Institute. That’s a whole lot of eBooks, white papers, infographics, case studies, webinars, videos, data sheets, demos, blog posts…you get the picture.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.