Marketing Insider Group

AUGUST 20, 2013

'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there.

Business 194

Business Peer-to-peer Mobile Advertising Internet Marketing 194

Digital B2B Marketing

AUGUST 20, 2013

'You have a lead generation program. An influencer program. An advertising program. A marketing automation program. You measure every detail about every program. And your programs are doing great. There is just one little problem: you are reporting on a series of programs. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position.

Lead Ranking 177

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 177

ANNUITAS

AUGUST 20, 2013

'While your boss may want things to stay like they were, your prospects changed the rules a while ago and didn’t bother checking with you first.

Inbound Marketing 178

Inbound Marketing Rules B2B Marketing Marketing Prospects 178

Convince & Convert

AUGUST 20, 2013

'Image via BigStockPhoto.com. When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up?

SEO 159

SEO Keywords RSS Adwords 159

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Paul Gillin

AUGUST 20, 2013

'Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they’ll be ignored. A person’s value is defined by his or her platform, which is a function of connections.

Conference 106

Conference Internet Marketing Lead Ranking Lead Scoring 106

Paul Gillin

AUGUST 20, 2013

'One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Jeff Hoffman says he knows precisely why salespeople are so reluctant because he was one of them for a long time.

Social Media 96

Social Media Training Media Opinions 96

EMagine B2B Blog

AUGUST 20, 2013

'Great sales and marketing can have a tremendously positive impact on success. The specifics, however, are what separate the winners from losers. After observing countless companies succeed and fail, I believe it comes down to a handful of attributes that make all the difference. How prepared is your organization to be a market winner. Assess your company against the punch-list below and see how you score.

Marketing & Strategy 64

Marketing & Strategy Differentiation Paid Search Agency B2B Sales 64

Vidyard

AUGUST 20, 2013

You’ve introduced your company with an explainer video, shared your product offerings, and your content is developing a strong viewership, but what’s your next release going to feature? Although it’s more accessible now than ever before, video content can be difficult to maintain once you’ve started – it could be the factor keeping you from starting altogether – so we’ve compiled eight practical tips below (including a condensed SlideShare) to make creat

Video Marketing 70

Video Marketing Tips Content Transparency 70

Hubspot

AUGUST 20, 2013

'We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. If you run a small business or work in sales, you''ve probably heard of CRM.

Work Management 60

Work Management CRM FAQ Marketing Management 60

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

AUGUST 20, 2013

'People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore.

Paid Content 173

Paid Content Google Digg De-duplication 173

Hubspot

AUGUST 20, 2013

'At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.

Peer-to-peer 57

Peer-to-peer Microsite Statistics Paid Search Agency 57

LEADership

AUGUST 20, 2013

'“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM.

Lead Generation 80

Lead Generation Search Marketing Lead Ranking Lead Scoring 80

Hubspot

AUGUST 20, 2013

'I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just how much has changed from when I started my career in sales up until now.

Hubspot 55

Hubspot Marketing Prospects Linkedin Pricing 55

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

AUGUST 20, 2013

'Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly it’s you that’s been chosen to do it.

Newsletter 61

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 61