KoMarketing Associates

DECEMBER 9, 2014

'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). 60% of marketers create at least one piece of content each

Marketing Budget Creation 189

Marketing Budget Creation Curation Budget Programs Content 189

ANNUITAS

DECEMBER 9, 2014

'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. However, these are often things I seek out on my own.

Planning 174

Planning Gartner Demand Generation Budget Programs 174

Biznology

DECEMBER 9, 2014

'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. So, too, is your corporate, resource, journalistic, or ecommerce website.

PageRank 172

PageRank SEO Enterprise Management SEM 172

Crimson Marketing

DECEMBER 9, 2014

'As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that.

CMO 167

CMO Top of Funnel Marketing Management Ad Building 167

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Convince & Convert

DECEMBER 9, 2014

'Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t going to hook your audience unless the message actually matters to them.

Top of Funnel 155

Top of Funnel Buyer Personas Social Media Buyer's Journey 155

LEADership

DECEMBER 9, 2014

'CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. Purpose , Compassion and Critical Thinking are the 3 most important attributes a modern CMO must have, according to Susan Somersille Johnson , CMO of the 10 th largest bank in the United States, SunTrust.

CMO 74

CMO Mobile Marketing Social Media Analytics 74

Hinge Marketing

DECEMBER 9, 2014

'2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. For today’s architecture, engineering, construction (A/E/C) firms, this evolving set of tools, trends, and techniques can look like a double-edged sword. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition.

Planning 71

Planning Work Management Trends Marketing Management 71

KEO Marketing

DECEMBER 9, 2014

'Marketers and webmasters who haven’t yet made the switch to Universal Analytics will likely want to stop procrastinating and complete that process now. Universal Analytics is basically the new and improved version of Google Analytics. It is designed to address the issues, challenges and needs created by today’s online landscape where people are accessing websites from many types of devices in lots of different locations.

Analytics 63

Analytics Marketing Analytics Tools Search Marketing Google 63

Hubspot

DECEMBER 9, 2014

'Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? D id you secretly (or not-so-secretly) love making s yntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section! (Note: A few of them could be considered inappropriate in some work environments. ). 1).

Paid Search Agency 61

Paid Search Agency Features Ads Content 61

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SugarCRM

DECEMBER 9, 2014

'The post Industry Insights with Laurie McCabe Part 2 appeared first on Salesfusion.

Marketing 72

Marketing 72

Hubspot

DECEMBER 9, 2014

'Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. And then, maybe they''d click through to see what was going on there.

Facebook 61

Facebook Social Media Keywords Display 61

SugarCRM

DECEMBER 9, 2014

'The post Industry Insights with Laurie McCabe Part 2 appeared first on Salesfusion.

Marketing 68

Marketing 68

Hubspot

DECEMBER 9, 2014

'Houzz (“howzz”) is the place over 20 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create their perfect home. That platform is truly a social network with huge sales potential, in that it allows users to collaborate with friends and family as well as other users – including the professionals who design, install, and sell the elements that go into their dream homes.

Ideal Customer Profiles 57

Ideal Customer Profiles Design Profiling Social Networks 57

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

DECEMBER 9, 2014

The judges have tallied their votes and users have voted by sharing their favorite forms. Now comes the fun part: announcing of the winners of the Web Form Design Awards.After hundreds of submissions, a leading form has been selected for each category: Best Mobile Form, Best Survey, Best Contac.

Best Practices 48

Best Practices Customer Surveys Design Leads 48

Hubspot

DECEMBER 9, 2014

'Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. Independent retailers can borrow the strategies that are relevant, while simultaneously optimizing key facets of their business that make them different from Amazon.

Amazon 56

Amazon eCommerce Cross-Selling Companies 56

Brandfolder

DECEMBER 9, 2014

In this feature post, Brandfolder got the inside scoop from Aaron Berman, CFO of The Infinite Monkey Theorem winery in Denver. Everything about this eclectic, urban winery is the antithesis.

Brand Identity 40

Brand Identity Branding Features 40

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. The Content Standard previously reported that consumer video traffic is “projected to reach 79 percent of all online traffic by 2018 and video-on-demand traffic is expected to double by 2018.” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are wa

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Webbiquity

DECEMBER 9, 2014

'Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible.

Internet Marketing 176

Internet Marketing Curation Viral Marketing Paid Search Agency 176

Convince & Convert

DECEMBER 9, 2014

'Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix.

Paid Content 164

Paid Content Marketing Mix Lead Ranking Advertising Agencies 164

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Hubspot

DECEMBER 9, 2014

'We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Trying to comprehend how much information that is is like trying to comprehend how big the universe is.

Peer-to-peer 60

Peer-to-peer Buzz Content Social Networks 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Adobe Experience Cloud Blog

DECEMBER 9, 2014

'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 105

Hubspot

DECEMBER 9, 2014

'When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. Now, more and more people are sharing their time. They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement.

Peer-to-peer 57

Peer-to-peer Enterprise Management Advertising Agencies Startups 57