DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Webbiquity

APRIL 20, 2017

Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 algorithm update, however there were also several other changes that had caused a stir in the SEO world as well.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

Onalytica B2B

APRIL 20, 2017

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Marketing Insider Group

APRIL 20, 2017

The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. But this rosy picture actually leads to content overload and depressingly low […]. The post Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy appeared first on The Agile Marketer.

Marketing & Strategy 151

Marketing & Strategy Content Promotion Marketing Strategy 151

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Tomorrow People

APRIL 20, 2017

Find out how marketing automation can help you nurture leads in a more efficient and effective way.

Automation 191

Automation CMO Marketing Automation Efficiency 191

Biznology

APRIL 20, 2017

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into customer behavior and buying preferences which can improve marketing communication.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent, which was below 34 percent, as measured in the third quarter.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

PureB2B

APRIL 20, 2017

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Content Standard

APRIL 20, 2017

Though it may seem like a rental car company and the National Hockey League have little in common, Enterprise’s new content marketing strategy is proving otherwise. In February, the company debuted a documentary film, The Road Through Warroad: Hockeytown USA , which chronicles a small town’s uncanny ability to churn out Olympian-level hockey players.

Marketing Strategy 79

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 79

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

APRIL 20, 2017

La publicidad a través de las redes sociales es un mercado de mas de $ 8.4 mil millones. Solo en Facebook, un informe reciente muestra que el 92% de los especialistas en marketing a través de las redes sociales están aprovechando las oportunidades de distribución pagas que ofrece la plataforma. A medida que las personas interactúan cada vez más con los anuncios a través de las plataformas sociales, la capacidad de monitorear y participar con comentarios en los anuncios (similar a como lo harías

Facebook 75

Facebook CRM Social Marketing Personalization 75

PureB2B

APRIL 20, 2017

Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Spiralytics

APRIL 20, 2017

Productivity, a topic that so many people struggle a lot with and ask some tough questions about. We all have productivity hacks or “methods to our madness” as I like to call them at times. Tiny quirks that seemingly make us get more out of our day. The lists of productivity methods are absolutely endless. But one method I’m fond of and use frequently is a to-do list.

Product 67

Product 67

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. What's more, over 1 billion users log onto Facebook every day.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Content Standard

APRIL 20, 2017

The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out. There is a lot going on. It’s an exciting process, and it takes a lot of focus and energy for even the most ably-equipped marketing department to do it right.

Organization 67

Organization Marketing & Strategy Brand Identity Branding 67

JotForm

APRIL 20, 2017

Photoshop can be expanded in nearly every way imaginable. There are the large plugins, effectively supporting Photoshop as independent programs, actions that act out previously defined command sequences, and the panels, which offer functions in their own control panels. This turns an already powerfu.

Effectiveness 60

Effectiveness 60

Brandfolder

APRIL 20, 2017

[McAfee]([link] has long required a successful rebrand. Dogged by years of association with its infamous and [often-newsworthy]([link] founder John McAfee, a 2010 acquisition by Intel, and a 2016 move in.

Acquisitions 58

Acquisitions 58

Sprout Social

APRIL 20, 2017

Cuando nos abocamos a elaborar estrategias de redes sociales para nuestros clientes surgen entonces una serie de objetivos que lograr. Obtención de KPI´s muy específico como likes, leads y seguidores están dentro de los más comunes. Sin embargo, los desafíos en redes sociales son cada vez mayores y ahora de lo que se trata, es de vincular nuestro negocio a emociones positivas en nuestros fans como fidelización, satisfacción, valores compartidos y sentido de permanencia.

Webinar Metrics 56

Webinar Metrics Facebook Twitter Social Marketing 56

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

LeanData

APRIL 20, 2017

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

Marketing Qualified Leads 53

Marketing Qualified Leads Leads Lead Top of Funnel 53

Sprout Social

APRIL 20, 2017

Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy.

Paid Search Agency 53

Paid Search Agency Facebook Ads Paid Social Agency 53

DivvyHQ

APRIL 20, 2017

Considering the speed and manpower requirements of the content marketing game, many practitioners have debated over whether small companies are at a disadvantage. Creating great content consistently is resource intensive. Large companies can throw more resources at these initiatives, so they should naturally be able to run (er, write) circles around smaller competitors… right?

Brand Identity 40

Brand Identity Branding Class Transparency 40

Sprout Social

APRIL 20, 2017

A publicidade em redes sociais representa um mercado de mais de US$ 8,4 bilhões de dólares. Somente em relação ao Facebook, um mostrou que 92% dos profissionais de marketing de redes sociais estão aproveitando as oportunidades de distribuição paga da plataforma. Como as pessoas interagem cada vez mais com anúncios nas plataformas sociais, a habilidade de monitorar e interagir com os comentários feitos em anúncios — de forma similar ao que é feito em posts de alcance orgânico — é essencial para u

Facebook 41

Facebook CRM Social Marketing Marketing 41

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Sharpspring

APRIL 20, 2017

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding. Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site , (b) send the right content to the right audiences, and (c) implement the best automation strategies for your business.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

E-Spirit

APRIL 20, 2017

Displaying information on a digital sign as it's posted on your channel lets your visitors know they matter to you and creates a psychological reward loop. It's literally a feel-good moment. And some companies go beyond that to actually reward the posting with physical discounts, coupons, etc. Imagine how exciting it could be from the visitor's perspective.

Display 40

Display Advertising Channels Companies 40

Varicent

APRIL 20, 2017

This is a guest post from Bruce McKenzie from Business Information Graphics Account-based marketing works on building relationships within key accounts. Essentially, it’s talking to the right people at the right time, and deploying a variety of content as the basis of continuing conversations. Account-based marketing differs from the traditional sales funnel in its emphasis on engagement.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

LeanData

APRIL 20, 2017

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Top of Funnel 40

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Kwanzoo

APRIL 20, 2017

As B2B marketers, we are inundated with live event opportunities in the first half of every year.

B2B Sales 45

B2B Sales B2B Marketing B2B Marketing 45

LeanData

APRIL 20, 2017

Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy. In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations.

Marketing Qualified Leads 40

Marketing Qualified Leads Leads Lead Top of Funnel 40

The Freeman Company

APRIL 20, 2017

Exponential change, the rise of nanotech, and the impact on brand experience

Brand Identity 40

Brand Identity Branding 40