Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Customer Experience Matrix

FEBRUARY 24, 2016

It's a little more than a year since I collaborated with BlueConic on a marketing technology maturity model. They've been busy improving their product, in particular by adding a set of templates for prebuilt marketing programs, which they call "blueprints". Users first select a goal, such as "decrease bounce rates". They are then led through a sequence of tasks to collect the necessary customer data; assemble the data into profiles; segment customers using the profiles; and deliver the messages

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. They go into a black hole (sometimes called CRM). It doesn’t have to be that way. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Customer Experience Matrix

FEBRUARY 24, 2016

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.” On reflection, this is absolutely correct – it is why there are already so many different uses of machine learning across the marketing landscape.

Design 131

Design Planning Marketing Management Marketing Automation Services 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

FEBRUARY 24, 2016

One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to […]. The post Heads Up Sales… Change Is Coming appeared first on Marketing Insider Group.

Process 125

Process Organization Marketing Content Marketing 125

Biznology

FEBRUARY 24, 2016

One of the most critical elements of the modern design process is research. Design teams work long hours to make sure that they not only have access to the right information, but also that they can understand what the incoming raw research findings are regarding that information. Based on the findings and the identified patterns, the team comes out with a hypothesis, a mission we have to address, a challenge we have to face, and a problem we need to solve.

Design 113

Design A/B testing Software Optimization 113

Lattice

FEBRUARY 24, 2016

4 Steps to Scaling ABM with Predictive Analytics. 2016 is indeed the year of ABM. And with good reason: Sixty percent of those doing ABM for at least a year attribute revenue increase. Forty three percent of those who’ve done ABM for at least 3 years saw impact across the entire funnel. Seventy percent found greater sales and marketing alignment. The thing is, companies have been focusing on accounts for years.

Account Based Marketing 109

Account Based Marketing ABM Top of Funnel Verticals 109

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. More importantly, of those firms that blog, only 1/3 are able to associate their blogging with new business; the other 2/3rds either can’t, or are unsure of any new business connection.

Ideal Customer Profiles 109

Ideal Customer Profiles Work Management Case Studies Marketing Management 109

Convince & Convert

FEBRUARY 24, 2016

Fortune Favors the Bold. If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape? By always changing our approach, of course! Jim Tobin is a shapeshifter and a true pioneer of social media and its dominating use in influence marketing. He believes in taking the time to get to know your influencers, creating partnerships, rolling with the punches, and setting up success that keeps on

Paid Search Agency 93

Paid Search Agency CAN-SPAM Social Media Network Marketing 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out.

Adwords 79

Adwords Paid Search Agency Ads Thought Leadership 79

Vidyard

FEBRUARY 24, 2016

We’ve all been there before. You’ve got a great idea. This lead gen video is going to be the next Dropbox success story. You talk to your video team. You write the script. Everyone is excited. You shoot the video. World-domination, an IPO and/or a promotion are mere frames away. You launch the video. That upload click has never felt so good. ….

Video Marketing 61

Video Marketing Lead Gen Template Press 61

Litmus

FEBRUARY 24, 2016

About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Casey Hogan was frustrated, as she had just received her tenth— tenth! —upsell email from a brand that she had been using for four years. Obviously annoyed, she took to Twitter in search of empathy.

CAN-SPAM 71

CAN-SPAM Relevance Marketing Prospects Lead Scoring 71

Convert

FEBRUARY 24, 2016

Good website design and development efforts are essential if you want a website that grabs user attention and meets their needs. There is a lot that goes into building a website from scratch. Website design and development is divided into six main phases with a lot of work in between. The following are the steps.

Design 64

Design Marketing Websites Ad Building 64

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Leadspace

FEBRUARY 24, 2016

I’m no stranger to the B2B hype cycle. I’ve witnessed the birth of e-mail marketing, Web marketing, social media, mobile and content marketing. My buzzword antenna is pretty well attuned, and these days it’s receiving one signal over and over: ABM… ABM… ABM… coming in like transmissions from a Cold War numbers station. The bloviating and palaver around account-based marketing (ABM) reminds me of the genesis of social media marketing.

Account Based Marketing 54

Account Based Marketing ABM B2B Marketing B2B 54

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” This update has plenty of implications for brand marketers w

SERP 49

SERP Paid Search Agency Cost Per Click Ads 49

Hinge Marketing

FEBRUARY 24, 2016

The undifferentiated professional services firm—there are a lot of you out there. It happens innocently enough. Firms grow early on as they grab business by being all things to all people. As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you aren’t differentiated can be near impossible. Differentiation is one of the most poorly understood pillars of professional services marketing.

Webinar Metrics 49

Webinar Metrics Ad Building Marketing & Strategy Differentiation 49

SnapApp

FEBRUARY 24, 2016

We all want to feel confident in our marketing, but lately “confident” has meant sticking with the status quo. As Tim Riesterer mentioned in his C2C 2016 keynote , our buyers are more comfortable sticking with what they know than taking the risk of trying something new. That’s the same for us. Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought le

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SWZD

FEBRUARY 24, 2016

In the world of B2B lead generation and marketing, there is always more to learn. Time spent throughout your hectic day to catch up on industry trends and the latest research is time well spent. Learn about some helpful blogs that can add some lightbulb moments to your day.

B2B Marketing 48

B2B Marketing B2B Best Practices Lead Generation 48

Hubspot

FEBRUARY 24, 2016

You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up? Well, I'm one of them. And even after mentally preparing myself for an hour, I still shuffle my way to the coffee pot looking like a character out of a zombie movie. Trouble is, I -- like many people -- actually do my best work in the morning.

Allocation 44

Allocation Pricing Price Customer Satisfaction 44

The ROI Guy

FEBRUARY 24, 2016

As the economy stalls, why is value so important, and what should you be doing now to avoid disruption? In this exclusive “Lets Get Real” interview, Tom Pisello, CEO of Alinean talks to Nancy Nardin of Smart Selling Tools, to reveal the latest research, practices and tools to drive value selling and marketing success. Click here to learn more >>> https://smartsellingtools.com/lets-get-real-with-alinean/.

Cost 43

Cost Tools Practices Research 43

Content Standard

FEBRUARY 24, 2016

Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” This update has plenty of implications for brand marketers w

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Hubspot

FEBRUARY 24, 2016

Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.

Facebook 39

Facebook Paid Search Agency Ads Hubspot 39

The Freeman Company

FEBRUARY 24, 2016

Fresh ideas for innovative engagement tactics you can add to the event experience

Social Marketing 40

Social Marketing Best Practices Tactics Marketing 40

Hubspot

FEBRUARY 24, 2016

YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day. Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats.

Inbound Marketing 38

Inbound Marketing Adwords Banner Ads Top of Funnel 38

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.

Planning 117

Planning Paid Search Agency Cross-Selling Buyer Personas 117

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

FEBRUARY 24, 2016

Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors. This is where offering conversion opportunities besides the checkout comes in.

Conversion 37

Conversion eCommerce Newsletter Purchase 37

Marketing Insider Group

FEBRUARY 24, 2016

Starting a blog is easy, but creating quality, valuable content regularly and consistently can be hard. If you ever find yourself stuck and can’t figure out what to write for your next blog, keep reading! Thanks to the folks at Digital Marketer, they’ve created this great infographic with 53 blog post ideas you can try […]. The post The Ultimate List of 53 Blog Post Ideas for Content Marketers appeared first on Marketing Insider Group.

Content Marketing 216

Content Marketing Content Marketing 216

Hubspot

FEBRUARY 24, 2016

As an education marketer, you're well aware of the successes and advantages of inbound marketing. It's easy to spend so much time immersed in the new opportunities inbound is bringing. Which makes it easy to forget that key stakeholders at your school don't always share same perspective. Administrators and staff may never have heard of inbound marketing, or may be afraid of change—making it tough to get their support.

Education 33

Education Buy Planning Inbound Marketing 33