Mon.Apr 23, 2012

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Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. But, even in the current labor market, finding the right candidate is hard. If you’re one of those candidates — or will be when you graduate next month — there’s one thing you should know before you send out your n

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Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion.

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will.

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How to Frame Your B2B Messaging

MLT Creative

Frames are an integral part of your B2B messaging. In order to be most effective, you should frame your message to fit within the existing frames of your target audience. Framing. Humans make sense of the world according to frames. We talk and think in frames, and frames work in relation to each othe r. A frame is situated within a system of other frames.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Reasons Marketing & Customer Service Need to Work Together

Hubspot

If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. And we feel no differently about the relationship between Marketing and Customer Service -- they should go together like milk and cookies. The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to

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7 Lead Gen Opportunities PR Pros Should Seize

Hubspot

Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. It's simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal.

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Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. ( Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. But as we demonstrated in our first post, your aim should really be to do better with less.

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What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Find sh*t marketing people say, cross-dressing Linux developers, the stages of Twitter addiction, still more priceless demotivational posters, an online tool for generating business jargon phrases, R