Mon.Apr 23, 2012

Trending Sources

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. know it’s Emerson again.

3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

It's All About Revenue

by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions.

PeerIndex Founder reveals social marketing developments

grow - Practical Marketing Solutions

Click here is you can;t see this video interview with Azeem Azhar, founder of PeerIndex. I had a chance to catch up with PeerIndex founder Azeem Azhar at his homebase in London. Azeem is prominently featured  Return On Influence and this was a golden opportunity to catch up with him about some of the newest developments. In this interview we cover: Is social scoring getting traction?

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Sh*t People Say (Various Sources). Funny even if you’re not seeing them for the first time.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. If you have any doubts about the trend, consider this data from the Cisco® Visual Networking Index : Global mobile data traffic grew 2.3-fold in 2011. Advertising. Creating Mobile Apps.

5 Ways to Build Trust When Mixing Social and Marketing

WindMill Networking

In recent posts we have talked about the changing marketing landscape ; it’s a social landscape that is creating new opportunities and presenting new challenges.  Some call this new era the Relationship era.  This new era requires a different marketing mindset. Now more than ever, consumers make purchasing decisions based on their level of trust.  Trust is an asset that must be earned.

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The SCORE Program from Find New Customers fixes the sales lead problem once and for all

Fearless Competitor

New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales. Lack of qualified sales leads is the biggest problem affecting BtoB sellers today, according to research by MECLABS and others. In the past, companies purchased lists of so-called leads, deployed lead generation software, and hired inside salespeople – yet the problem remains. Sales simply does not have enough qualified opportunities to work. Our SCORE methodology fixes this problem once and for all.”

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Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Content Marketing Today

Rethink Your Content Marketing by Aiming at Billions of Buyers on the Move. For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. Smartphones Soar. First, smartphones such as the Blackberry, Nokia, and iPhone entered the picture. Tablets Triumph.

Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. But, even in the current labor market, finding the right candidate is hard. If you’re one of those candidates — or will be when you graduate next month — there’s one thing you should know before you send out your next resume. What is it? The first product you must market is you. Don’t give up, either.”

7 Reasons Marketing & Customer Service Need to Work Together

Hubspot

If you've read our articles on the benefits of sales and marketing alignment , you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. And we feel no differently about the relationship between Marketing and Customer Service -- they should go together like milk and cookies. Something is off there; don't you agree? Probably not.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

3 Steps To Follow When Recruiting For Your Inside Sales Team

Sales Prospecting Perspectives

Over the past couple of years, I have gotten a decent handle on what to look for when recruiting candidates to join our existing team of inside sales representatives. There are definitely some key areas to look out for throughout the interview process. Remember, you aren’t the only person that the new hire will be working with. Ideally, you want to engage the candidate in both of these steps.

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Infographic | The Gold Standard of Content Marketing via NewsReach

Content Marketing Today

Content Marketing is about the most effective way to harness content’s ubiquity and power. Individual pieces of content work to attract and engage web users, but when the pieces are combined, the effect can be dramatic. Just as gold must be sourced, mined, processed, shaped and hallmarked to become desirable pieces, so too must high-quality content. See on www.newsreach.co.uk.

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Going to the B2B Content2Conversion Conference in NYC tomorrow? Look for Jeff Ogden of Find New Customers there.

Fearless Competitor

Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event tomorrow. Please also check out the new  SCORE Demand Generation Program  from Find New Customers. Content2Conversion   DemandGenReport. Use Twitter hashtag #B2BContentEvent. The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff?

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

Client Bridge

From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. Use Analytics and Metrics. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Manage Your Reputation. Gamification. View Original Article

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. But as we demonstrated in our first post, your aim should really be to do better with less. Know your Audience.

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LinkedIn Will Outlive Facebook. Here’s Why via Inc.com

Content Marketing Today

Written by Geoffry James. . Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. Read more at Inc.com : Full coverage of the Facebook-Instagram deal That’s a hopeless quest, though. Where Is the Love?

Marketing Statements that Show Your Company is Out of Touch

Great B2B Marketing

As B2B marketing outsource providers , we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and sales objectives. If you hear any of your internal personnel saying any of the following, consider it a red flag and address the issue right away. Why should we spend any more time working on the website? That’s what our sales team is for. They are at your website reading your marketing material and they are judging you by what they see and read there. If your website stinks, they go away.

7 Lead Gen Opportunities PR Pros Should Seize

Hubspot

Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. Case Studies & Testimonials. Case studies and testimonials are an important part of marketing to your audience.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Why Spending More on Your Trade Show Increases ROI

B2B Marketing Traction

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” ” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion. Trade shows are hard!

E-Quip Blog: Lead with Personal, Not Positional, Power

E-Quip

No doubt your firm has principals and other managers who are regarded as leaders. Whether they actually function as leaders has relatively little to do with their position. Recognition as a true leader is earned, not bestowed

The Ultimate Digital Customer Service Guide

Sazbean

In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy. There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. Whether its making sure that your ecommerce platform doesn’t drive your users crazy or organizing your social media to build your community, forethought is key to a premium customer experience. News & Notes

Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent

Content Marketing Today

Written by Nick Bilton on the NYT Bits Blog. Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices. See on bits.blogs.nytimes.com.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Who’s Going to Be Your Champion?

B2B Lead Blog

The annual cost of bad data runs over 600 billion dollars for American companies alone, but because the ROI on improving data quality is hard to calculate, a data quality improvement program can be a notoriously hard sell. However, the ability to collect high quality data is critical in supporting your

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Sales Leadership: “Looking Forward”

Your Sales Management Guru

Sales Leadership:  “Looking Forward”. Many individuals have commented on my Outlook signature block, before I have my personal signature and where many people say “sincerely”, I have the words “Looking Forward”. Why do I use those words?  They mean several different issues to me. First, I am a positive person. Looking forward is always better than that living in the past, while it is good to learn from the past, it is important to remain focused on your future opportunities. That is why I also use the following phases; when someone asks; how are you today? Wednesday I am Wonderful!

Do news feeds benefit users or search engines?

Business Growth Development

Feed Icon Bl-Or (Photo credit: Wikipedia). When publishing news feeds to your websites, you’ll need to be sure they are optimised for both the search engines and the users. Whilst news content marketing is often said to be a good tool for SEO, you’ll need to impress the users, otherwise the search engines will see through it as a cheap bid to get a higher ranking. Unique. Pictures.

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How to Frame Your B2B Messaging

B2B Ideas @ Work

Frames are an integral part of your B2B messaging. In order to be most effective, you should frame your message to fit within the existing frames of your target audience. Framing. Humans make sense of the world according to frames. We talk and think in frames, and frames work in relation to each othe r. frame is situated within a system of other frames. Frames & Cognitive Processes.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Join our Live Panel on May 3rd: Facebook Marketing - How to Grow, Engage & Convert Fans

SnapApp

Calling all Boston area social media marketing enthusiasts! Join a panel of experts and a room full of peers from 6-9pm on Thursday, May 3rd for a night of learning, networking and libations at Umbria Prime restaurant. Space is limited due to room capacity so register now. This is a free event. Your hosts, SnapApp & 451 Marketing have invited 4 Facebook Marketeers to share their tactics and strategies around how to grow, engage and convert Facebook Fans. In fact, you can share your questions in advance. The night will conclude with additional networking until 9pm. anywhere. Like Gemvara at?

Do news feeds benefit users or search engines?

Business Growth Development

Feed Icon Bl-Or (Photo credit: Wikipedia). When publishing news feeds to your websites, you’ll need to be sure they are optimised for both the search engines and the users. Whilst news content marketing is often said to be a good tool for SEO, you’ll need to impress the users, otherwise the search engines will see through it as a cheap bid to get a higher ranking. Likewise, you need to benefit the SEO credentials of your site or else few people will read the articles. Unique. News stories need to be unique or else the search engines see it at being spammy duplicate content. Links.