SnapApp

FEBRUARY 7, 2019

Marketing is a very different game than it was five years ago thanks to the explosion of marketing technology that has allowed us to track everything and accurately measure impact and attribution. But with that ability to measure marketing’s impact comes an expectation to meet increasingly lofty, revenue-based goals. Ultimately, we need the traffic we garner to work harder for us, which is why so many marketers today are focused on one goal: a higher conversion rate.

Conversion Rate 99

Conversion Rate Conversion Sales Qualified Leads Landing Pages 99

Marketing Insider Group

FEBRUARY 7, 2019

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips To Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group.

Differentiation 208

Differentiation Tips Content Marketing Brand Identity 208

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Marketing Insider Group

FEBRUARY 7, 2019

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]. The post 6 Tips to Differentiate Your Brand Using Content Marketing appeared first on Marketing Insider Group.

Differentiation 189

Differentiation Tips Content Marketing Brand Identity 189

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

KoMarketing Associates

FEBRUARY 7, 2019

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. About 22 percent said that they do not use ABM, but intend to roll it out in 2019.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

Cintell

FEBRUARY 7, 2019

Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. “The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.” says Terry Suppers, Chief Customer Officer, C

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

The Daily Egg

FEBRUARY 7, 2019

“If I’m not sleeping, then I’m active on Shopify.” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store. We talked a little bit about why we were so psyched about the launch; namely, that a lot of you use Shopify daily to run […] The post Pro Tips For Growing Your Ecommerce Store appeared first on The Daily Egg.

eCommerce 108

eCommerce Tips Activities 108

Atomic Reach

FEBRUARY 7, 2019

Instead of trying to figure it out for ourselves, we went to the practitioners. Marketers. We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. The biggest conclusion? Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important?

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. Digiday recently wrote a profile of Astrology.com, whose parent company Horoscope.com, Inc., has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

FEBRUARY 7, 2019

In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them. What kind of impact should that have on your strategy? TRANSCRIPTION: Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that 87% of buyers will actually rule out a service provider before even talking with them.

Research 90

Research Rules Studies Linkedin 90

Content Marketing Institute

FEBRUARY 7, 2019

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading → The post Why You Need Better Conversion Tracking to Win the Sales Game appeared first on Content Marketing Institute.

Conversion 95

Conversion B2B Sales Organic Leads Order 95

Emplifi

FEBRUARY 7, 2019

2018 has been an incredibly busy year in influencer marketing. From fake follower accounts, to clear guidelines, and memorable influencer campaigns, the past 12 months proved that influencer marketing is here to stay - yet, its character is definitely going to change.

Trends 94

Trends Guidelines Marketing Campaigns 94

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness. When visitors land on your page, they should be able to quickly understand what they’re downloading and how it will be valuable to them.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

FEBRUARY 7, 2019

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. If you don’t have the technical savvy, hiring a Magento development company is a great option.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Ad Agencies Work Management 79

Outreach

FEBRUARY 7, 2019

I think we can all agree that dropping a prospect's company name and title into an email isn't exactly "personal." Good job, you successfully completed a 2-minute LinkedIn search and impressed no one. There's a huge difference between "personalization" using basic information, and crafting a truly personal message that yields an emotional response. Here are 5 tips to personalize emails that will actually get responses.

Personalization 83

Personalization Tips Trigger Marketing Buyer Personas 83

SmartBug Media

FEBRUARY 7, 2019

Pitch, pitch, pitch … all you do is pitch! Okay, joking aside, when it comes to a remarkable elevator pitch, practice makes perfect and there are some extraordinary SaaS companies that understand what a successful pitch is all about. But let’s start at the beginning and go over what an elevator pitch is and why you need one. According to HubSpot , an elevator pitch is a “30-second memorable description of what you do and/or what you sell.

Enterprise Management 80

Enterprise Management Companies Work Management Startups 80

BenchmarkONE

FEBRUARY 7, 2019

As entrepreneurs, we learn to be resourceful — but no business owner can do it all alone. Whether big or small, at some point you’ll probably need help from partners who have expertise you lack — or who can help you offload work that’s piling up on your desk. Sometimes, you may need help from a team. In that case, you may need to turn to an agency that has a specific expertise, like social media, advertising or buying Facebook advertising.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 76

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

FEBRUARY 7, 2019

Have you ever purchased a product based solely on its quality? Whether we're thinking about purchasing the next iPhone or a new-release Nike sneaker, we often justify the purchase of an expensive item based on more than just quality -- we also factor in our perception of the product and brand behind it. And if we do purchase one of these products, we're often left thinking, "Is the actual value and quality of this product really worth the price I paid for it?".

Pricing 75

Pricing Price Ideal Customer Profiles Differentiation 75

33Across

FEBRUARY 7, 2019

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds. The post A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech appeared first on 33Across.

Ads 62

Ads Advertisements Advertising Ad Building 62

Golden Spiral

FEBRUARY 7, 2019

Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to.

Top of Funnel 67

Top of Funnel Features Product B2B Marketing 67

33Across

FEBRUARY 7, 2019

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds. The post A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech appeared first on 33Across.

Ads 62

Ads Advertisements Advertising Ad Building 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Only B2B

FEBRUARY 7, 2019

The post appeared first on ONLY B2B.

B2B 125

B2B Account Based Marketing ABM Marketing 125

33Across

FEBRUARY 7, 2019

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds.

Ads 62

Ads Advertisements Advertising Ad Building 62

ATAK Interactive

FEBRUARY 7, 2019

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. If you don’t have the technical savvy, hiring a Magento development company is a great option.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Work Management 60

33Across

FEBRUARY 7, 2019

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds.

Ads 62

Ads Advertisements Advertising Ad Building 62

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

ATAK Interactive

FEBRUARY 7, 2019

Magento is one of the most popular e-commerce platforms available today. The flexibility the platform offers has made it a top pick among e-commerce professionals, but using the platform can be a challenge if you don’t have the right technical knowledge. If you don’t have the technical savvy, hiring a Magento development company is a great option.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Work Management 60

Hubspot

FEBRUARY 7, 2019

In 2009, the domain Fly.com was sold for $1.76 million. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. But Fly.com attracts over a million unique visits per month , justifying its million dollar cost and illustrating just how important it is to have a domain that reflects your business’ name and what you actually do.

Domain 75

Domain Godaddy Pricing Price 75

PathFactory

FEBRUARY 7, 2019

Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session , we dug deep into the meaning of lead quality as it pertains to sales and marketing alignment. Today, we explore how Sales and Marketing can decode the 5 love languages to better relate to one another. Let’s take some time and dive into the love languages to get on the same B2B page and forge our most solid alignment.

B2B Thought Leadership 66

B2B Thought Leadership Planning Thought Leadership Act-On 66