Wed.Jan 02, 2013

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Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. Become an Expert. Be personal.

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9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Don’t get stuck in the dust! 4.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ).

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How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Three Words for 2013

grow - Practical Marketing Solutions

I first saw Chris Brogan use this technique a few years ago — distill your annual goals into three focused words. Chapman explained this process in his nifty book Amazing Things Will Happen. As I had some down time over the holiday, I reflected on where I needed to grow and it did seem to distill into three themes. Here are my words for 2013: Journey. And I literally mean the trip! dread it.

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How does your team get digital marketing training?

Biznology

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. But a significant portion of us need training, at least to get started. The good ones include exercises that cement the learning.

Promoting Content with Social Media and eMail Marketing

Synecore

Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience. SOCIAL MEDIA. Social media is one of the greatest community building tools in history. EMAIL MARKETING.

10 Questions to Help Audit Your Social Media Strategy in 2013

WindMill Networking

Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. Welcome to 2013! Perhaps you should consider enlarging your presence to newer social media sites such as Pinterest , Instagram, and/or Google Plus. 2) Are you seeing positive ROI from the time spent on the platforms in which you are invested?

How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]

Hubspot

you want to redesign your website. redesign can be a huge success -- or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. And the better you are at defining that vision at the very beginning, the more successful your redesign will be -- and the smoother the entire process will be as well. Say what?

5 Most Popular Industrial Marketing Blog Posts from 2012

Industrial Marketing Today

Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Blogging Content Marketing Industrial blogs

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Develop Great Content that Generates Demand

Modern B2B Marketing

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Not all prospects are ready for this content or trust your company’s information. Buying Role. Buying Stage. Content Mapping.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

You know how we're always on your case to measure your marketing? Get in good with your analytics ? Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? That's way easier to do when you understand what all the things you're measuring actually mean. So I figured it's high time to break down what all those sources actually mean. But now, that is all changing.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. This doesn’t need to be the case, however; with just a bit of planning and forethought you can improve the product you send out and increase the effectiveness of your efforts. Here are my top five recommendations for improving your email campaigns: 1. Make sure yours piques their interest. 

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

Hubspot

A new year means a clean slate for your organization’s fundraising strategy. And while the celebrations may be over, that doesn't mean there still isn't time to make a new set of resolutions. So, in addition to eating less and working out more (hah, we'll see how long that lasts) we thought up some resolutions that your nonprofit organization might want to write down for the coming year.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Content marketing is dead – or is it?

i-Scoop

Have you read the posts lately about the death of social media marketing? could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […]. Content marketing Opinion

A new year, a better strategy

Confluent Forms

I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round? The same goes for business; if you know you're doing something wrong, or half-right, you should always be revisiting and revising your strategy. In 2012 we saw lots of trends, some good and some bad for our industry.

How to Prepare for Social Media Screw Ups

Sales Intelligence View

Social media screw ups are inevitable, so what do you when one hits your brand? No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast. uniform strategy to deal with criticism on social media is vital to maintaining your relevancy on social media sites.

6 Resolutions for your 2013 Internet Marketing

Sazbean

Happy New Year! Here are 6 resolutions that you can make to improve your Internet marketing in 2013. Best wishes for 2013! 1. Be More Consistent Providing valuable content and information is key to any online marketing strategy. Amazing content helps increase your reputation as an expert in your field and connects you to potential customers who are interested in what you say. What about you?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand

Client Bridge

According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. Here's an infographic that shows the interdependence of content marketing and search engine marketing. View Original Article

3 Things Marketers Can Learn From the Media

Sazbean

We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013. 1. Customers now expect and demand brands to be everywhere.

Paid Search Management | Volacci

Volacci

Fathom Core Value Stories: December 2012 Edition

Fathom

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world … Continue reading → The post Fathom Core Value Stories: December 2012 Edition appeared first on Fathom. Company News Core Value Stories core values

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

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