ViewPoint
FEBRUARY 12, 2015
'On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? It’s everywhere!” This is true. Marketing organizations today are using social media for business purposes—more now than ever before.
KoMarketing Associates
FEBRUARY 12, 2015
'It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.
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ANNUITAS
FEBRUARY 12, 2015
'How many campaigns do you have planned for 2015? According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. The problem is, tactical campaigns are not highly effective. Campaigns are specific actions, generally focused on promoting one asset or event to a certain group with an expected outcome.
Convince & Convert
FEBRUARY 12, 2015
'Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment. On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SugarCRM
FEBRUARY 12, 2015
'The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
FEBRUARY 12, 2015
'Applying for jobs isn''t easy. To start, your resume should be immaculate. Your LinkedIn profile should be optimized to a T. Your portfolio should be creative and indicative of your previous experience. Your application should be tailored to the company you''re applying. Oh, and you''ve got to accomplish all of that on nights and weekends -- you have a day job after all.
Vidyard
FEBRUARY 12, 2015
Back in kindergarten we learned that if we want people to like us, we need to share. That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. So you do your research, and you learn that video is the best way to engage audiences. Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube,
Hubspot
FEBRUARY 12, 2015
'The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. Surrounded by over 10,000 people at our INBOUND conference, the impact that inbound has had on marketing, sales, and business was undeniable. What started as just an idea when Dharmesh and I were at MIT had grown into a movement, and hearing about the impact that inbound has had on companies and customers worldwide was truly humbling.
Content Standard
FEBRUARY 12, 2015
How many questions does it take to get to know someone? Can it actually be quantified? Unlikely. Think about a great conversation you had recently. I bet the people involved both shared things about themselves and inquired about you. It was a mutually rewarding dialogue with a healthy balance of questioning. For any relationship to succeed—whether it’s rooted in romance, friendship, business, or family—you need to invest time in the other person.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
E-Spirit
FEBRUARY 12, 2015
Existing retail infrastructure, architecture, and applications are straining to keep pace with rapid advancements in consumer technology and behavior, according to a recent report from the National Retail Federation (NRF), Ecommerce Europe and the Ecommerce Foundation entitled Building the Business Case for a Unified Commerce Platform
LeanData
FEBRUARY 12, 2015
TOPO : TOPO is committed to bringing the sales development community the latest trends, data, and best practices from the fastest-growing companies in the world. Today, we continue our sales development interview series with Lars Nilsson, VP of Sales Operations from Cloudera. He’ll share his best practices, most impactful decisions, goals, challenges, metrics and the most effective technology his team is using today.
Content Standard
FEBRUARY 12, 2015
Growing evidence suggests Snapchat, the popular multimedia messaging service, is maturing into a viable social marketing channel, creating exciting new opportunities for brands. The social network received a $10 billion valuation last year, and in August it eclipsed 100 million active users. Such a large audience gives the network traction in reaching consumers and promoting a brand through visual publishing.
LeanData
FEBRUARY 12, 2015
TOPO : TOPO is committed to bringing the sales development community the latest trends, data, and best practices from the fastest-growing companies in the world. Today, we continue our sales development interview series with Lars Nilsson, VP of Sales Operations from Cloudera. He’ll share his best practices, most impactful decisions, goals, challenges, metrics and the most effective technology his team is using today.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
FEBRUARY 12, 2015
Marketers and researchers agree: Future digital trends are rooted in the growth and innovation of the Internet and data use. Whether the topic is convergence, big (or small) data, or commerce, shifts in the way marketers and consumers engage with digital will transform modern life. The Pew Research Center recently published summarized statements from a study in which they asked 3,000 Internet experts and scholars their thoughts on the future of technology and society by 2025.
LeanData
FEBRUARY 12, 2015
TOPO : TOPO is committed to bringing the sales development community the latest trends, data, and best practices from the fastest-growing companies in the world. Today, we continue our sales development interview series with Lars Nilsson, VP of Sales Operations from Cloudera. He’ll share his best practices, most impactful decisions, goals, challenges, metrics and the most effective technology his team is using today.
readwrite
FEBRUARY 12, 2015
As the App Store gets more crowded, a fix for developers. The post Pinterest, Apple Partner To Make Apps Easier To Find appeared first on ReadWrite.
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
FEBRUARY 12, 2015
'Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson. And while it’s obvious that people respond better to other people than they do to a faceless corporate entity, what’s often ignored – and, ironically, even more obvious – is the fact that people respond best when what they’re h
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
Convince & Convert
FEBRUARY 12, 2015
'Image via BigStockPhoto.com Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post.
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
FEBRUARY 12, 2015
'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. They are an easy, no-commitment way to meet people with similar backgrounds or interests online and exchange ideas in an organized question and answer structure.
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
EMagine B2B Blog
FEBRUARY 12, 2015
'The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing. Here are 14 of the best Digital Marketing Myths we’ve heard throughout the years that we love to laugh at, and hopefully you will too!
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
FEBRUARY 12, 2015
'The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. - David Skok. On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with David Skok from Matrix Partners. Skok started his first company in 1977 at age 22, and since then has started four separate companies, three of which went public.
GreenRope
FEBRUARY 12, 2015
Boosting Thought Leadership with Marketing Automation. Building Thought Leadership with Marketing Automation.
Content Standard
FEBRUARY 12, 2015
Brands are spending more on digital marketing, and those added dollars are bringing an increased focus on ROI. According to Ad Age , the amount advertisers spend on digital advertising will overtake TV ad spending in 2016, and then rise to $103 billion by 2019. This means in a few years, 36 percent of all ad spending will be funneled toward digital advertising.
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