Contently

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most. What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. For anyone who’s ever put off a college essay, stumbled over a cover letter, or even struggled with an email, you can relate.

Rules 167

Rules Ad Building Content Webinar Metrics 167

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

Marketing Insider Group

MARCH 13, 2019

As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow […]. The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group.

Creativity 269

Creativity Conference Event Marketing Marketing 269

Webbiquity

MARCH 13, 2019

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 13, 2019

The reasons why Google penalized your website are many, but the underlying cause is the same — your website is not working to support Google’s goals of providing high-quality, accurate, and fast results to users. Why should you care if Google penalized your website? It means less traffic through organic search. A bigger problem is […]. The post Why Did Google Penalize Your Website?

Google 195

Google Marketing Websites High Quality Lead Search Marketing 195

Biznology

MARCH 13, 2019

Although April 1st is still a couple of weeks away, marketers may already be considering how they might use April Fool’s Day to boost their marketing efforts in a fun way. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores the pros and cons of April Fool’s jokes for brands.

Consulting 91

Consulting Paid Search Agency Brand Identity Branding 91

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions.

Ad Building 105

Ad Building B2B Business Skype 105

InsightSquared

MARCH 13, 2019

Forecasting 180

Forecasting 180

Conversica

MARCH 13, 2019

We’re proud to add yet another AI award to our awards display case at the Conversica HQ! This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – a cognitive automation platform.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

MARCH 13, 2019

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss Out on These 7 Ways to Use Your Social-Share Data appeared first on Content Marketing Institute.

Social Marketing 96

Social Marketing Content Marketing Content Paid Search Agency 96

Ontraport

MARCH 13, 2019

Systematically segmenting your email marketing list into narrowed interest groups is an effective way to increase your open and click rates. The post Personalize Your Next Email Marketing Campaign appeared first on The ONTRAPORT Blog.

Email Marketing 94

Email Marketing Personalization Campaigns Click Rate 94

Hubspot

MARCH 13, 2019

You've done it -- after countless informational interviews, phone calls, and in-person interviews, you've finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they're willing to offer you. You're torn. You know you're going to love this job. Shouldn't you just accept their first offer? Unfortunately, your inability to negotiate now won't just affect the next year or two of your life -- instead, it will create a snowball effect that could r

Marketing Management 87

Marketing Management Paid Search Agency Social Media Sample 87

SEMrush

MARCH 13, 2019

There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019.

Google 82

Google Ads Tools Business 82

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Circle Studio

MARCH 13, 2019

What do winning A/E/C firms have in common? Strong, differentiated brands; loyal, raving clients; and a culture driven by engaged, client-centric employees. The secret to success lies at the intersection of client experience (CX), employee experience (EX), and brand experience (BX). As CX, EX and brand converge, alignment of the three is essential to fulfilling the mission of each and ultimately creating sustainable competitive advantage for your firm.

Brand Identity 60

Brand Identity Branding Differentiation Thought Leadership 60

chiefmartech

MARCH 13, 2019

Our next MarTech conference in the Bay Area, April 3-5, is just a couple of weeks away. While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.

P2P 69

P2P Enterprise Management DemandBase Conference 69

Heinz Marketing

MARCH 13, 2019

By Joshua Baez , Engagement Manager at Heinz Marketing. “How do my peers make buying decisions?”. It’s a question on the mind of many of today’s B2B marketing leaders — and for good reason. The role of the marketing leader is evolving, expanding to focus on more strategic purchase decisions spanning the entire customer lifecycle. And with this expansion comes the greater potential that your decisions more broadly impact the success of your company as well as the other functions across your orga

Peer-to-peer 65

Peer-to-peer Work Management Research Marketing Management 65

Emplifi

MARCH 13, 2019

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This

Social Media 63

Social Media Analysis Media Relevance 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

MARCH 13, 2019

March Madness is just around the corner. The annual NCAA basketball tournament is one of the biggest events in college athletics, averaging around 12 million viewers per game in recent years. Big games and hot rivalries can net nearly 30 million viewers in some cases. In 2018, over 97 million people watched the tournament from the First Four to the Final Four.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 61

Emplifi

MARCH 13, 2019

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This

Social Media 63

Social Media Analysis Media Relevance 63

SmartBug Media

MARCH 13, 2019

When you search the internet, you’ll find an abundance of advice warning you to avoid carousels at all costs. A number of blog posts tell you it’s a fad, that no one will ever interact with it, that it will add unnecessary weight to your site. And although I’m not here to tell you that every point made by carousel detractors is necessarily false, I will say that those arguments are often missing the point—namely what carousels are for.

Effectiveness 61

Effectiveness Click Rate Mobile Advertising SEO 61

Content4Demand

MARCH 13, 2019

Me and words — we go way back. I decided I wanted to be a professional writer when I was about five, and I never strayed from that path. Video? Not so much. I’ve written many video scripts and have worked on video projects, but the rules about video content keep changing, so I am constantly learning new tips and tricks. Recently, I participated in a large content audit that included more than 100 videos.

Video Marketing 60

Video Marketing Storytelling Stats Tips 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Only B2B

MARCH 13, 2019

The post appeared first on ONLY B2B.

B2B 108

B2B Intent Data Intent 108

Spiralytics

MARCH 13, 2019

Digital marketing channels have expanded dramatically in recent years. However, email still remains one of the most effective channels for marketers to promote a brand’s goods or services. This true for customers across all age groups.

Email Campaigns 54

Email Campaigns Campaigns Tips Email Marketing 54

Conversica

MARCH 13, 2019

In a bylined article today in Digital Enterprise, Conversica CMO Rashmi Vittal shares some results from a recent survey we commissioned. The research results from this survey on Sales and Marketing alignment indicate that alignment between these teams is lacking. However, in her article, Vittal offers tips for how Sales and Marketing organizations can bring these disciplines together to meet shared goals.

Marketing AI 53

Marketing AI Paid Search Agency Top of Funnel Peer-to-peer 53

33Across

MARCH 13, 2019

Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period. The post European publishers discuss revenue trends for 2019 Key Highlights | Digiday Publishing Summit Milan appeared first on 33Across.

Trends 48

Trends Advertisements Advertising Features 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Launch Marketing

MARCH 13, 2019

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Christa Tuttle – CEO, Shawna Boyce – Executive Director, Jeff Raymond – Executive Director) for their answers to four key questions to address in designing successful upsell and cross-sell campaigns. 1.

Cross-Selling 48

Cross-Selling Campaigns Sales Cycle Paid Search Agency 48

Convert

MARCH 13, 2019

As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available data about their performance is scarce. Case studies are often promotional and look biased. And.

Stats 49

Stats Case Studies Case Study Trust Marketing 49

Outreach

MARCH 13, 2019

For reps, it’s no longer about just hitting your quota, it’s about taking the fastest rocket ship to achieve your quota (without being an astronaut) -- to launch it, land it, and expand it! Today, sales reps shoot for the moon, but often find themselves grounded or orbiting in space -- preparing for meetings, manually logging activities, updating data in their CRM, etc. .

Blast Campaigns 49

Blast Campaigns Outreach CRM Contacts 49