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GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 24, 2013  What comes after content marketing? Here are four ideas. I’ve been thinking and writing a lot about the evolving role of content in the marketing world — from the challenges of the “physics” of social media marketing , to Coke’s bold vision for a content-based marketing strategy. My friend Mitch Joel has also been pondering this topic. ” Content is advertising? ” Wait a minute. People HATE advertising. | SALES CHALLENGER FEBRUARY 24, 2013  Choosing the Right Sales Structure In today’s complex world of sales where customer buying behavior is becoming increasingly sophisticated, sales leaders are being forced to transform how they approach managing their sales organizations in order to achieve desired business results. One of the many challenging tasks these leaders face is allocating resources across geographies to meet evolving business and customer needs. | FEARLESS COMPETITOR FEBRUARY 24, 2013  Rebuilding a sales lead generation business after a crisis 'Buffer Recently I joined a marketing firm to manage a huge global client. Great job. High salary. Big responsibilities. I was thrilled. My sales lead generation firm Find New Customers was left behind. But the best-laid plans… go awry. After just one month I was thrown out on the street. No warning and no severance pay. was not even allow to work the deal I had been promised. | NUSPARK FEBRUARY 24, 2013 Targeting Audiences Not Looking for You; Advertising Options for B2B Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead. Lead Generation Overview. | | | | | | | |
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CONTENT MARKETING EXPERIENCE | SUNDAY, FEBRUARY 24, 2013  How many content sources does your buyer consult?
With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and the fragmentation of the media landscape, the attention of the (prospective) customer is not that easy to get. People proactively look for information themselves. Depending on the sources, it seems that the technology buyer, for instance consults an average of seven content sources before buying. What about your customer? . The target groups we would like to reach and which we would like to find us show an increasingly complex and fragmented behavior. MORE >> -
SYNECORE | SUNDAY, FEBRUARY 24, 2013  Vine is Open for Business
Today marks the 1 month anniversary of the new mobile app, Vine. Since its release, it has received a lot of buzz as well as dealt with a variety of issues. Businesses did not hesitate to jump onto the app for marketing purposes, while amateur users haven’t been shy about testing it out for…other reasons. Introduced to the world by Twitter, Vine is a simple video capturing application that allows users to film quick 6-second looping videos by holding their thumb on the capture-frame. In fact, Vine is considered to be to Twitter what Instagram is to Facebook. Promotion. Story. Point of View. MORE >> -
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013  Encore: “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV
'Buffer. In this encore show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden , of the digital marketing firm, Find New Customers. What you’ll learn in this show: Why forgetting the basics hurts many companies. How to avoid “shiny object syndrome” and stick to the basics. How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. It is funded by our wonderful sponsors. MORE >> -
INTEGRATED B2B | SUNDAY, FEBRUARY 24, 2013  Seven lessons for B2B from Cirque du Soleil
I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring. Here was a credible performance. And for a discerning audience, credibility is essential. But what exactly made it so convincing? What What was it that ties everything together? And what inspiration can companies and brands take from the credibility and honesty of a great performance? MORE >> -
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013  Common Structure of the World’s Greatest Communicators – Nancy Duarte TED video (a guest on Marketing Made Simple TV)
'Buffer. Nancy Duarte is a guest on Marketing Made Simple TV and that’s why we want to feature her this Sunday. We think she is brilliant and would love to hear what you think too. “You can change the world” with your ideas, if you can clearly communicate your ideas. That’s why everyone needs to learn from the very best, and this. Author : Buffer, Inc Website : [link] --> The post Common Structure of the World’s Greatest Communicators – Nancy Duarte TED video (a guest on Marketing Made Simple TV) appeared first on Fearless Competitor. MORE >>
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