Customer Experience Matrix

FEBRUARY 13, 2014

'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Marketing Automation Services 260

Marketing Automation Services Work Management Marketing Management Marketing Automation 260

ANNUITAS

FEBRUARY 13, 2014

'A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. The study reveals findings from a marketer’s point of view and states that, by and large, marketers do not feel valued in their organizations and that most organizations are “sales-led”. This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations s

Demand Generation 203

Demand Generation Demand Generation Planning 203

Crimson Marketing

FEBRUARY 13, 2014

'Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can you think of one person you know who doesn’t use. The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on.

Social Media 136

Social Media Trends Social Marketing Media 136

Convince & Convert

FEBRUARY 13, 2014

'With conference season in full swing and so many places to turn for insights and education, I thought it was important to highlight what might be your biggest opportunity for education. I’ve been a social strategist for several years now. Like many of my counterparts in the space, I found myself in this role without much social media training. In the beginning I couldn’t get my hands on enough social media education: I subscribed to just about every social media newsletter, followed all.

Education 155

Education Social Media Media Best Practices 155

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2B Marketing Traction

FEBRUARY 13, 2014

'Flickr photo by Ivete Tecedor, Some Rights Reserved. Adding the simple words “Thank You” to your business and marketing communication can go a long way. Unfortunately, it’s becoming more and more rare to hear these words. According to Dave Kerpen, author of Likeable Business , those who are grateful have less depression, envy, and grief.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 118

Adobe Experience Cloud Blog

FEBRUARY 13, 2014

'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — it’s marketing so useful, people would pay for it. It’s marketing with so much intrinsic and inherent value that people actually WANT to be exposed to it.

Examples 105

Examples Paid Search Agency CAN-SPAM Marketo 105

SugarCRM

FEBRUARY 13, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 74

Advertising Agencies Gartner Lead Nurturing Forrester 74

Hubspot

FEBRUARY 13, 2014

'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Let''s just say it: Most stock art is awful. That''s especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive. Ever seen the Tumblr about women laughing alone with salad ?

Public Relations 56

Public Relations Advertising Agencies Conference Paid Search Agency 56

Vidyard

FEBRUARY 13, 2014

Hello Vidyard community! In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting and publishing solution? While it seems like a fairly simple question, the more people I asked, the more complex ideas I was exposed to. Ask a marketer and you’ll get one answer.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

FEBRUARY 13, 2014

'You may know it as ham. Or bacon (spelled ''bacn''). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn''t either, until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here''s what I learned. What is graymail? Graymail is email you opted in to receive, but don''t really want.

CAN-SPAM 55

CAN-SPAM Opt-out Opt-in Domain 55

SnapApp

FEBRUARY 13, 2014

It is safe to say that ‘Content’ and ‘Content Marketing’ are two of the big buzzwords for 2014. The increasing adoption of content creation and strategies with large, medium and small businesses has reached new levels. It seems as though everyone is creating content these days in one form or another, and with more social channels than ever, their content can be distributed quickly and with a larger reach.

Marketing Automation Services 48

Marketing Automation Services Top of Funnel Tips Distribution 48

Hubspot

FEBRUARY 13, 2014

'When asking fellow marketers why they entered into -- and love -- this line of work, many tell me how much they enjoy the chance to create on a daily basis. Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. But for many of us, it''s tough to simply start creating on command.

Process 54

Process Work Management Marketing Management Planning 54

Biznology

FEBRUARY 13, 2014

'(Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. While Facebook may have lost many of its younger users, it still has over a billion users and it’s not going to die anytime soon, which is exactly why B2B marketers should be using the platform.

Lead Generation 137

Lead Generation Facebook B2B Marketing P2P 137

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

FEBRUARY 13, 2014

'“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. The proper people, tools, and strategies all need to be in place before the content ship can sail.

B2B Marketing 179

B2B Marketing Tips Top of Funnel Content Marketing 179

Hubspot

FEBRUARY 13, 2014

'Unless you''ve been living under a rock, you''ve likely heard a lot about American ice dancing pair Meryl Davis and Charlie White , and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia , the 15-year-old Russian who skated circles around the competition to warm the hearts of Olympics fans everywhere.

Public Relations 52

Public Relations Advertising Agencies Training Case Studies 52