Tue.Nov 25, 2014

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

'There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. You must remember that ease of use also creates a low barrier to entry.

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Thanks (Twitter) Giving (A Great List to Follow)

Webbiquity

'As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader.

Twitter 161
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Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3 percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities.

Planning 160
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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company.

Planning 163
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Things You Can Learn From Non-Profit Social Media Success

Adobe Experience Cloud Blog

'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns.

More Trending

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LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Appearance Matters. Consider this: when you attend an in-person networking event, you prepare ahead of time.

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Salesfusion Achieves High Performers Ranking on G2 Crowd

SugarCRM

'The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

'We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers. You are not marketing to search engines, digital channels and multiple devices.

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The SnapApp Thanksgiving Recipe Book

SnapApp

Thanksgiving is a time to come together with our friends and family and celebrate life. In the spirit of the holiday, we thought we’d share a little of our SnapApp family with you! We spend a lot of time talking with you from a business perspective – but we’re not all business around here. Now that marketing is about “human to human” connections, we wanted to introduce you to our people. .

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Evolution of SEO [Infographic]

Hubspot

'Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz , Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you''re all caught up with the latest and greatest in SEO, check out the infographic below created by Neil Patel of Quick Sprout.

SEO 61
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LinkedIn Offers New Tools for B2B Marketing

KEO Marketing

'LinkedIn has been consistently ranked as one of the top online tools for B2B marketers, often viewed as an even more valuable social network than Facebook for that sector. Recently, though, LinkedIn has added some new or expanded tools that make it even more attractive for marketers, particularly those with a B2B focus. This effort to become more attractive and useful to B2B marketers may not come as a huge surprise, in light of internal documents made public this summer which revealed that the

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An Illustrated Guide to Organizational Structures [Free Ebook]

Hubspot

'I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the VP was our CEO & COO. As my manager was going over the different job functions at the company and explaining who reported to whom, our COO casually strode in to say hello.

CMO 55
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Sharing the World’s Greatest Stories: Should Coke Have Bid for the Olympics?

Content Standard

On May 17, 2014, the New York Times reported that NBC Universal had licensed the broadcast rights for the six Olympic Games spanning the eleven years from 2022 to 2032. NBC paid $7.75 billion for the prize, and secured not just the television rights, but what the Times described as “exclusive rights to broadcast the Games on whatever technology emerges between now and then.” In short, all the greatest stories that come from the Olympics will be amplified by NBC.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Salesfusion Achieves High Performers Ranking on G2 Crowd

SugarCRM

'The post Salesfusion Achieves High Performers Ranking on G2 Crowd appeared first on Salesfusion.

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[Study] B2B Buyers Aren’t So Different From B2Cs After All

Content Standard

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. “We naturally seek recommendations, reviews, and want to research our options when purchasing holidays, goods, and services,” writes Sarah Goodall on Business 2 Community. “The B2B space is no different.” B2B buyers see about 11 pieces of content before making a pur

Studies 40
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Event Magazine: Brand Experience Report - The Rise of PR Stunts

The Freeman Company

'FreemanXP''s SVP, International weighs in on this growing trend'

PR 40
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How to Be Successful on Twitter: 9 Surprising Stats to Know

Hubspot

'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. and what doesn''t. While some of it confirmed what we suspected, we were also shocked by some of the results.

Stats 61
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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One person can change the world. Thank you, Internet

Biznology

'Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers.