Tue.May 24, 2016

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How Much Do Your Leads Cost?

ViewPoint

Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database. This isn’t really a new idea – it’s called federated access and has been around for decades.

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How Content Becomes a Sales Conversation

Sales Engine

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team. Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Design Your B2B Sales Conversations

Marketing Insider Group

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points?

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6 Ways to Grow Your Instagram Advertising Strategy

Marketing Insider Group

Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day. The platform’s current per-follower engagement rate is 4.21 percent. That said, it takes a bit more than publishing attractive photos to […].

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Have you overlooked Local Search?

Direct Response Coach

By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. The post Have you overlooked Local Search? appeared first on McCarthy and King Marketing.

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How to Create Authentic Marketing with User-Generated Content

Marketing Insider Group

Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. But social media has not only changed how people […].

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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

Data Driven Social Success. 3M is one of those pervasive companies that somehow manages to manufacture the majority of products you have in your office. From Post-it notes to stethoscopes and wrist braces to dish sponges, it is entirely possible that you use any one of their 19,181 US products every day. Adding to this already impressive American presence the fact that two-thirds of their business is outside the US, then you really begin to get an idea of the scale of 3M and its global impact.

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How to Improve Your Lead Nurturing Program

Kapost

Over time, many marketers will see a dip in their lead nurturing programs. It’s normal: prospective buyers may find other options for products or services. And at some point, your less-engaged audiences may simply churn out of your funnel. The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your business.

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Will Brands Fund the Next Spotlight?

Contently

In March, Amazon Prime chose to promote its new season of the police drama Bosch with “ How to Solve a Murder ,” a hard-hitting series of true-crime articles produced with Guardian Labs, the Guardian’s branded content studio. Earlier in 2016, coffee brand Kenco spread word of its charitable farming project with “ Coffee vs. Gangs ,” a collection of stories on the drug trade in Honduras, produced in partnership with the Telegraph.

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How to Run an Actual Engaging Twitter Contest

Sprout Social

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Stepping Up Your Facebook Retargeting with Video

Vidyard

Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? And how do you control where your ads are displayed? That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 billion of them are using the mobile app.

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Mindfulness is close to godliness

Biznology

Before we start, I want to let you in on a little secret: every successful person you truly admire take naps. On May 15, Laura Vanderkam wrote a story for the New York Times , The Busy Person’s Lies , calling b t on all of us busy professionals who end our days in tears believing our lives ravished by our 60, 70, 80-hour work weeks. Her tagline says it all, with four kids and a full-time job, time is precious.

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Are You Leveraging Your Content for Sales Enablement?

SnapApp

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. Why? Because when your sales team is able to leverage your content and learn key insights with the engagement data that comes from it (what role they are, what

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New Data Export Tool: Export Your Data From All Forms

JotForm

Introducing… Data Export! We have just released a new feature that makes it easier to manage your submissions and your data. With Data Export, you can now download all of your forms as HTML files, your submission data as a CSV file, and uploaded files, all in a single.zip file. Move.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Monetize Mobile Web Traffic Programmatically

33Across

We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. The post Monetize Mobile Web Traffic Programmatically appeared first on 33Across.

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B2B CMOs Should Invest in These Marketing Innovations

KEO Marketing

Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion.

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Breaking Down Virality: An Analysis of 4 Posts That Went Viral

Hubspot

Trying to go viral? It seems like everyone is these days. That's because h aving a post take off can benefit your brand’s reputation tremendously -- just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic. While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies.

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5 Sales Tools to Start Using Today

GreenRope

5 Sales Tools to Start Using Today. As a sales person, you are under a lot of pressure to close, close, close. To be good in sales, you have to know how to connect and relate with the person you are selling to. Between all the leads you have to manage, the customers you need to keep in touch with, and all of the other reporting and sales related tasks, there are a ton of moving parts.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Problem with Brand Management: One Size Does Not Fit All

Brandfolder

The last four years in the Digital Asset Management (DAM) space can be characterized as an “arms race for features.” As DAM is a relatively new market, organizations are attempting.

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5 Sales Tools to Start Using Today

GreenRope

5 Sales Tools to Start Using Today. As a sales person, you are under a lot of pressure to close, close, close. To be good in sales, you have to know how to connect and relate with the person you are selling to. Between all the leads you have to manage, the customers you need to keep in touch with, and all of the other reporting and sales related tasks, there are a ton of moving parts.

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How to Combine UX and Psychology for Improved Conversion Rates

Convert

UX designs are great for improving conversion rates for your site. Psychology is great for understanding how people behave and what they think about you. Most people do not know what psychologists do. As such, the first thing that they ask when they meet one is ‘Can you read my mind?’ Psychologists do not read.

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5 Sales Tools to Start Using Today

GreenRope

5 Sales Tools to Start Using Today. As a sales person, you are under a lot of pressure to close, close, close. To be good in sales, you have to know how to connect and relate with the person you are selling to. Between all the leads you have to manage, the customers you need to keep in touch with, and all of the other reporting and sales related tasks, there are a ton of moving parts.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Create Context to Get a Clearer Picture of Your Event Purpose

The Freeman Company

Context unblurs the lines to create a powerful, relevant event ecosystem

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5 Sales Tools to Start Using Today

GreenRope

5 Sales Tools to Start Using Today. As a sales person, you are under a lot of pressure to close, close, close. To be good in sales, you have to know how to connect and relate with the person you are selling to. Between all the leads you have to manage, the customers you need to keep in touch with, and all of the other reporting and sales related tasks, there are a ton of moving parts.

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Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.

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