Mon.Apr 21, 2014

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The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.

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How To Generate Revenue From Big Data [Infographic]

Crimson Marketing

'Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. The post How To Generate Revenue From Big Data [Infographic] appeared first on.

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The importance of knowing what competitors spend on SEM

Biznology

'Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. If you’re scratching your temple and wondering how you could possibly know what your competition spends, you’re not alone.

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Moneyball for Marketers

Adobe Experience Cloud Blog

'Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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From Crumpled Atlases to GPS Systems

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Lead Generation Blogging

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Which Marketing Analytics Should You Be Looking At?

Hubspot

'Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data. the list goes on. Figuring out what data to pull, and when, is the tricky part. While no two businesses are alike, often they''ll find themselves facing similar problems, and unsure of how to use data to guide them through their decision-making processes.

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Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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An 8-Step Plan for Migrating to a New Marketing Automation Program

Hubspot

'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Tweetable Video Tips: Marketers Share Their Best Practices

Vidyard

It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. You need to plan purposeful videos with clear actions attached to them, or else there’s no way to determine if you were successful. After launching our Tale of Two Marketers video campaign – a story of two very different approaches to video – we asked you to share your own vi

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9 Tips for Running an Effective Phone Interview

Hubspot

'One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain -- and who has the time for them anyway? First of all, make the time. Or delegate the interviews to folks who you trust to be able to pinpoint exactly who would and would not be the right fit for your team.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Lead Generation: How to establish a connection offline

markempa

'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot. “When’s the last time you got a personal letter at work?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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50 Tweetable Twitter Tips You Wish You Knew Years Ago

Hubspot

'Want to get more followers and increase engagement on Twitter? Or. just want to make sure people don''t think you''re a space case on Twitter? Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Each tip has a [click to tweet] link so you can quickly tweet out that tip.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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25 social media listening aids to increase your hearing

Biznology

'78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). The numbers say loud and clear consumers make buying decisions based on what they hear from social networks.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)

Hubspot

'As a marketer, you''re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. Hopefully you can take some comfort in this: you''re not alone. These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

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Managing the Customer Experience with Issue Tracking

GreenRope

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.