Fri.May 15, 2015

article thumbnail

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire an

SEO 186
article thumbnail

5 Marketing Lessons From Warby Parker

Marketing Insider Group

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral success of this brand, during it’s first year in business, the company made its annual revenue target in just three weeks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands

Crimson Marketing

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success.

CMO 164
article thumbnail

What does it take to launch a link building campaign?

Biznology

A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Let’s walk through some of the primary steps necessary to launch an effective link acquisition project.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Proving ROI and understanding how to measure the success of your online community are not only important in order to satisfy the C-suite, but also critical to the long-term viability of your program.

More Trending

article thumbnail

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet.

article thumbnail

Interesting Infographics: The Top Skills Of Modern Leadership

LEADership

Leadership is often viewed as a sort of indefinable aura or born-to-it talent. But the truth is that leadership is a skill like any other – it can be learned, and improved, through practice. It’s also a skill that has had to adapt with time, just like the rest of the modern entrepreneur’s repertoire. This infographic , from the New England College’s School of Graduate and Professional Studies, offers some insight into what techniques have become most valuable for modern leaders.

Ethics 61
article thumbnail

7 Ways to Be Insanely Honest in Your Marketing

Hubspot

In Velocity’s latest SlideShare , “ Insane Honesty in Content Marketing ,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see. I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it. If you haven't seen the SlideShare yet, check it out below.

article thumbnail

Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

So, weather reports predicted a storm, and all we got was a mild breeze. But, what do you do after a near-miss? Do you sit around in your feeble house, waiting for the catastrophe to strike, or fix it right-away, and sleep peacefully at night? It’s almost a month since the Google mobile friendly update first rolled out, and at a glance, it’s effect has proved to be nowhere near what was predicted.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

10 Awesome B2B Publishers’ Subscriber Pages

Hubspot

We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy with them.

article thumbnail

Animsition: User-Friendly jQuery-Plugin for Animated Page Transitions

JotForm

JavaScript along with CSS3 make it easy to create website animations. Some use CSS3 animations to pimp page transitions within a website. The current Cascading Stylesheets version allows you to create simple fade-in and slide-in effects as well as 3D transitions to other pages. The fairly new jQuery.

article thumbnail

DDI Offers “Assessment Assessment” for HR Teams

SnapApp

Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones! For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the search for the next generation of senior leaders. The problem is that many times no one acts on this feedback , leading organizations to fail to recognize strong or weak leadership and ultimately fail to ex

article thumbnail

Study Finds Brand Reputation More Important to Consumers than Price

Content Standard

Everyone knows price matters to consumers, but a new study suggests the lowest price doesn’t always win. Even more important to consumers is the reputation of retailers—and how prices correlate to that brand reputation. Price Still Matters. This guideline comes from Concordia University’s John Molson School of Business, which does agree that price remains an important factor for businesses.

Pricing 40
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

This is your brain on social business

i-Scoop

Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better, faster decisions—is the next wave of business process improvement based on online technologies. And while it isn’t quite brain surgery, its power derives from enabling organizations to […].

article thumbnail

SiriusDecisions Summit 2015: The Un-Death of B2B Sales

ANNUITAS

I’ve got to admit, when SiriusDecisions’ Jennifer Ross and Marisa Kopec opened their keynote session yesterday morning saying their presentation was going to be “provocative”, I was skeptical. As a passionate marketer who strives to transform demand generation each and every day, I tend to think that nothing can shock me. I stand corrected. And I don’t think there was anyone in the ballroom at the Opryland Resort this morning who wasn’t a bit provoked by what they heard.

B2B Sales 192
article thumbnail

SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? To attend the fabulous 10 th annual SiriusDecisions Summit, that’s why! This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

article thumbnail

4 Brands that Get the Importance of Mobile Content Marketing

Content Standard

For years now, we’ve been hearing that mobile search will overtake desktop in the near future. It seems that day has finally come—at least to a degree. According to a recent study by comScore, mobile Internet usage has surpassed desktop usage , largely thanks to apps. So what does this mean for marketers everywhere? If mobile isn’t a key player in your overall marketing strategy, you’re doing it wrong.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The True Cost of Not Meeting Your Customers' Expectations [Infographic]

Hubspot

Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I've been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city. For businesses, this concept is both intriguing and concerning.

Cost 61