Tue.Dec 16, 2014

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Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Achieving the right balance between transparency and security, between leverage of marketing technology and good old-fashioned face-to-face contact is a topic that now noticeably faces IT and Marketing departments alike.

CMO 208
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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

'Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.

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Three 2015 Marketing Predictions I Hope Are Terribly Wrong

ANNUITAS

'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing.

Forrester 181
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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

Blogger 154
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. You’ve redone your website and analysis shows your brand is recognized and remembered.

More Trending

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Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

'It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in [.] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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How to Build Your Brand through Community Service

Hinge Marketing

'I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. It was a nice change from the office, so a number of us took full advantage of this. People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. All in all, good vibes all around.

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Why Marketing Automation Should Experience be on your Resume

SugarCRM

'The post Why Marketing Automation Should Experience be on your Resume appeared first on Salesfusion.

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Value Selling and the Buyer’s Journey: 3 Conversations to Get "Do Nothing" to "Yes"

The ROI Guy

'As your prospects begin and advance through their purchase decision making process, at each stage they have different motivation and need progressive guidance to advance through each step. Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Email Marketing: Mobile is Dictating Open Rates

KEO Marketing

'While we have discussed the explosion of mobile quite a bit here recently, much of the focus has been centered on making websites and other online content mobile-friendly. However, there is another critical area where mobile is having a major impact: email campaigns. When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message.

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How to Syndicate Content Without Getting Dinged in Search

Hubspot

'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another.

Content 59
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Announcing the Winner of the Worst Form Award!

JotForm

All over the world, JotForm users from over 61 countries fired up their computers, logged into JotForm, and set to work building and designing forms. They submitted their designs in hopes of winning a JotForm t-shirt so that they could be dressed to kill. On top of that whopping prize, they could re.

Design 48
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How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. After you’ve created killer ebook to reel in visitors to your landing page, you need to convince them to do one thing: click on a CTA and fill out a form in exchange for that helpful piece of content.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Webinar Recap: How to Layer SnapApp Into Your Marketing Campaigns

SnapApp

Today, we're taking a page out of our own book and repurposing the content from our webinar into a SnapApp - embedded below. Find out what type of interactive content you should build based on your core asset, goals, and audience needs. . Content loading.

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Value of Video Marketing Emphasized in New SEO Study from Conductor and Invodo

Content Standard

Video’s potential to drive commerce is overwhelming. Roughly 90 percent of all online consumers watch video, and they are 1.8 times more likely than non-video viewers to make a purchase. According to Conductor and Invodo’s “ The Marketer’s Guide to Video SEO ” report, brands vary widely in how they approach video marketing.

Studies 41
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23 Outstanding Social Media Marketing Guides

Webbiquity

'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.

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A Better Guide to Promoting Your Content with Social Media

Convince & Convert

'What happens once your blog post goes live? A million shares? A zillion click-throughs? A bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone !

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Search success hinges on site speed

Biznology

'When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they''re up in the tens of thousands. As we''ve grown, our strategies have had to grow with us -- especially on email.

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Measuring Content ROI Requires the Right Tools … What Are They?

Content Standard

Have you balanced your checkbook recently? Do people even do that anymore? Online banking and money-management software, such as Intuit’s Quicken and Microsoft Money, have changed the way people manage their finances and “balance” their checkbooks. Personally, I’ve been using Quicken since I was young. Software like this acts as the framework I need to easily understand all of my finances and measure my worth.

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The Best Business Books of 2014 [Infographic]

Hubspot

'There were hundreds of business books published this year. With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. We decided to simplify things for you. Similar to the way Nate Silver aggregates political polling data , BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Surprising Studies on What People Consider "Good" Customer Service

Hubspot

'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. Sure, you can tune these by mastering the “ thank you ,” or by understanding how things like tone and word choice make a difference in support. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume.

Studies 61