Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
Crimson Marketing
DECEMBER 16, 2014
'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Achieving the right balance between transparency and security, between leverage of marketing technology and good old-fashioned face-to-face contact is a topic that now noticeably faces IT and Marketing departments alike.
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