Tue.Nov 20, 2012

Trending Sources

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. ” . I’m a storyteller, not a strategist. Marry the two.

Building and spending social media equity


If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. Admit that you’re a company and organization that needs to make money in order to thrive. You’re allowed to market your tenants!

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money. Thanksgiving is over and Christmas is now fast approaching. Customers are engaging with your marketing. Customers expect your participation.

Don't Be a Ding Dong: 5 Ways to Embrace Innovation


For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. The recent bankruptcy and closure of the Hostess brand serves as a bittersweet reminder to business owners great and small of the need to constantly innovate in order to survive. To compete in our dynamic, global, tech-based economy, companies must embrace change, not shun it. Don’t be like him. Be curious.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he told me. Now I hate all of them.”   I changed seats. I’ll bet you’ve got one of these Q4 offsite things in your calendar, don’t you? Did they make you “whiteboard” the challenges of the day? Are the flip charts your breakout group spent hours filling still sitting in some hotel meeting room? Don’t worry; nobody noticed. thought so.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts  for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy. In this part we get the views from 5 experts in the US. Our Experts.

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5 Things To Focus On When Call Shadowing Inside Sales Reps

Sales Prospecting Perspectives

Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. These people are interviewed, and hired and then go through their training process. Once they complete their training they’re unleashed and are handed a list of goals and expectations that they are expected to hit. Now just because they went through a training regimen does not mean they are fully trained and armed with the tactics and strategies to hit these goals. Don’t let them rely on data unless they know it’s good data.

Social Recruiting Leaders: 10 To Watch

WindMill Networking

10 Twitter accounts to help speed you on your path to becoming knowledgeable at social recruiting. In the third in our series of Social Recruiting articles, I want to help speed you on your path to becoming a knowledgeable recruiter in the #socialrecruiting space. Who can you really get great insights from if you’re trying to learn about leveraging social media to hire talent? andyheadworth.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing


Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. While that doesn’t mean the basic concepts are changing, it is pushing these strategies and tactics into a new phase, something we’re calling “ enterprise inbound marketing.”. What is Lean? How to Make Marketing Lean.

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000. Offers are linked to products, which have customer-level eligibility criteria.

Giving (Social) Thanks Should Be An All Year Thing

B2B Marketing Insider

I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. also think adults and children enjoy the change in the routine that comes with holidays. And so we need to be thankful for each and every one. It is not enough to be thankful. You have to express it. Saying Kennedy.

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Technology Companies Use Marketing Automation to Surpass their Competition


Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. It helps score and nurture your leads through … Continue reading → The post Technology Companies Use Marketing Automation to Surpass their Competition appeared first on Fathom. B2B Email Marketing Technology Industry marketing automation

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Tips to Better Website Conversion Rates: Part One

EMagine B2B Blog

No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Whitepapers or case studies allow your brand to stay top of mind.

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Look social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Challenge Your Answers Social Media Oprah social mistakes twitter

How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)

WindMill Networking

How important is the result of 100K (mostly) new Fans in 30 days? There are certain benefits to getting involved with social media, and becoming an avid content creator. This is true, especially if you want to stay well informed about your pet topics – which in my case spans content marketing (e.g., this monthly column), public relations, social media, and tech marketing. More on How it Works.

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PowerViews with Bob Kelly: Redesigning Sales Process Basics


I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations. Bob previously was Vice President of Sales Operations at Genuine Parts and a Senior Consultant at the Alexander Group.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Tips to Better Website Conversion Rates: Part One

EMagine B2B Blog

No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations [.] The post 5 Tips to Better Website Conversion Rates: Part One appeared first on B2B Web Strategy. Conversion Metrics Lead Generation

VIDEO: The Importance of Backlinks

Client Bridge

What are backlinks and why are they important? In this video on Entrepreneur.com, Search Engine Land editor Danny Sullivan explains backlinks, and why they're important for a site's SEO. View Original Article

Does Quality Really Distinguish Your Firm?


What differentiates your firm from your competitors? I've posed that question many times and the number one response is "our quality." Ask clients what traits distinguish the standout firms (as my former employer did in a survey years ago) and quality is undoubtedly at or near the top of the list. How can this be so? suspect it relates to how A/E firms go about the process of "assuring" quality.

Vorsight: If You Can’t Beat ‘Em, Train ‘Em

Sales Intelligence View

The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. Do you think social media enriches the customer experience? How do you leverage it to help customers and prospects? All told, we got 1 meeting.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Seven keys for building a successful API


A website isn’t the only interface through which companies can interact with their customers and users. Thanks in some part to the success of companies that have used APIs to help build significant business value, a growing number of companies in both the B2C and B2B markets are building and launching their own APIs. Most APIs, of course, aren’t going to achieve Facebook-like success, and companies often make fundamental mistakes when developing an API strategy. So what are the keys to success when API-ifying your business? Here are seven of them. 1. News & Notes

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Four Ways to Amplify Your Marketing Automation Success


What is marketing automation? Basically, it's a sophisticated solution for generating leads, creating long-term relationships and driving measurable, repeatable marketing results all from one platform. In other words, it's a necessity of modern business. Although marketing automation sounds complicated, as a former engineering student I can tell you, it's not all that bad. Contact us today