markempa
JANUARY 24, 2017
Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JANUARY 24, 2017
There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point. Big data can be a powerful resource for marketers when building a campaign as you are basing decisions off of hard data and not your own assumptions. There […]. The post Overcoming the Challenges of Big Data for the Small Business Marketer appeared first on Marketing Insider Group.
Biznology
JANUARY 24, 2017
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise. After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
JANUARY 24, 2017
A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old. As software-as-a-service becomes more prevalent, the data shows outdated software is hindering marketing and sales efforts. In the CloudCraze survey, titled “2017 B2B Digital Commerce Imperative,” nearly one-third (31 percent) of B2B respondents reported they’ve missed out on more than $2 mil
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DiscoverOrg
JANUARY 24, 2017
I come to the Account Based Everything movement as a long-time proponent. I had a special opportunity to learn Sales early on from a mentor that practiced many of the non-technology tenets of ABE – accounting for multiple stakeholders, personalizing messages by function and role, coordinating multi-modal follow-up as an integrated account plan, all against a named list of target – ideal – accounts.
Contently
JANUARY 24, 2017
Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group , a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.
Hive9
JANUARY 24, 2017
How much you can accomplish in any given year or quarter is dependent, at least in part, on how much money you have to spend. Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do.
Ambal's Amusings
JANUARY 24, 2017
IF By Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal … Continue reading 5 LIFE Changing Poems YOU Should Read.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adobe Experience Cloud Blog
JANUARY 24, 2017
Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. How, for example, is one supposed to “utilize effective sales collaboration and engagement techniques?
PureB2B
JANUARY 24, 2017
Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.
Content Standard
JANUARY 24, 2017
Last November, Instagram introduced a new feature that took marketers back to the pre-DVR era: it added live video to Instagram stories, allowing marketers to create and share videos with their followers (but only in real time). In some ways, this felt like a bold move. After all, so much of the value of Instagram marketing (as with most social media marketing) value lies in shares and engagement over time, in fleshed-out profiles consumers can binge-view if they so choose, in generating more fo
Vidyard
JANUARY 24, 2017
It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Sprout Social
JANUARY 24, 2017
Let’s not kid ourselves–it’s nice to see those Instagram alerts saying your business has a new follower. While the feeling might not get old, the thought of knowing how to easily manage your Instagram followers might be daunting. Don’t let that love for a new follower grow stale. As a business, you want to continually see new customers interacting and engaging with your Instagram account.
PureB2B
JANUARY 24, 2017
Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.
Hubspot
JANUARY 24, 2017
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “ analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. ” But how can one pull off that kind of growth -- especially with a limited budget and resources?
Marsden Marketing
JANUARY 24, 2017
My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions. Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hubspot
JANUARY 24, 2017
If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free. They might offer some form of intangible benefit in return, like exposure or new contacts , but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work? We asked 10 agency leaders, consultants, and experienced freelancers to weigh in on this age-old debate.
Markempa
JANUARY 24, 2017
Learn how to use empathy as part of your strategy because empathetic marketing is essential to connecting with your customers. Have you made empathetic marketing part of your strategy? If not, you should. Let me explain. I interviewed Michael Brenner ( @BrennerMichael ), the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
Content Standard
JANUARY 24, 2017
Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. One reason businesses fear a bad B2B customer review is that their reputations are essential to their ability to attract new clients and retain existing clients. So, what’s wrong with one negative review?
SnapApp
JANUARY 24, 2017
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Kapost
JANUARY 24, 2017
Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. But growth is a double-edged sword. It’s well known that as companies grow, knowledge management and internal communication become a challenge.
SnapApp
JANUARY 24, 2017
With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .
Aberdeen
JANUARY 24, 2017
Setting up your new business website and determining your business name isn’t for the faint of heart. You must remember that once you’ve built up your business, changing your name would be ill-advised. Therefore, it is essential to think of a name that resonates with your brand, is catchy and unique, and is something you can live with for the long term.
Genroe
JANUARY 24, 2017
While there are many advanced statistical packages out there you don’t need them to perform a detailed and comprehensive analysis of your survey data. You can use the same techniques and approaches in Excel and in this post, I’ll take you through how to analyze survey data in Excel. Excel is a very good tool […].
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
KEO Marketing
JANUARY 24, 2017
Hiring an inbound marketing agency is a serious commitment to increasing your business. An inbound marketing campaign can extend for many months and can require significant resources as well as tight collaboration between the sales and marketing teams, so it is imperative that the choice of an inbound agency is made with a clear understanding of what to expect.
Brandfolder
JANUARY 24, 2017
Imagine, for a moment, a not-too-distant future where your marketing processes are humming along in almost perfect harmony; your content is resonating with users, your sales team is reaping the.
E-Spirit
JANUARY 24, 2017
For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017 evaluates 10 vendors on 36 criteria, including current offering, strategy, and market presence.
Expert insights. Personalized for you.
213 
Let's personalize your content