ViewPoint

JANUARY 21, 2014

'I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking. The different department heads were telling everyone why they were not delivering on their commitments. It was at that moment I learned an important lesson: there are two reasons why someone doesn’t want to do something: They don’t know how.

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Work Management Marketing Management Sales Qualified Leads CRM 221

KoMarketing Associates

JANUARY 21, 2014

'Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 186

Paid Content Social Media Paid Search Agency Facebook 186

The Point

JANUARY 21, 2014

'I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. Kevin writes: “Below is one of our most successful email campaigns. We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better.

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Demand Generation Agencies Advertising Agencies Campaigns Marketo 184

Crimson Marketing

JANUARY 21, 2014

'Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share.

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Cable Social Networks Privacy Validation 158

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ANNUITAS

JANUARY 21, 2014

'It is up to the modern marketer to surround the buyer with social proof to hasten and improve the experience of the buying process.

Organization 171

Organization Demand Generation Marketing & Strategy Demand 171

Hubspot

JANUARY 21, 2014

'Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. Today is no different. In an announcement this afternoon, Facebook made some small (but serious) changes to the way text and link statuses get ranked in your News Feed. According to the announcement, people generally don''t like to interact with text statuses from companies as much as text statuses from friends -- so the social netw

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Facebook Business Landing Pages Social Networks 61

SnapApp

JANUARY 21, 2014

Your SnapApp is built and if you attended last month’s webinar, you are likely now elbows deep in metrics trying to optimize it. But are your metrics looking somewhat flat? Luckily for you, we are here to help. This month we will discuss the best practices for promoting your SnapApp. Whether you are focused on attracting new leads, pageviews, or other specific engagement goals, our best practices webinar will cover everything from social media, blog, emails, to even event promotion.

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Webinar Metrics Promotion Practices Best Practices 48

Hubspot

JANUARY 21, 2014

'Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. We’ve built systems to automate processes, reach consumers across digital touch points, and personalize brand messaging at scale.

Demand Generation Agencies 58

Demand Generation Agencies Demand Generation Demand FAQ 58

LeanData

JANUARY 21, 2014

With the advent and proliferation of new marketing channels, increased data collection capabilities, and marketing automation, marketer’s are capturing more information about their prospects and target accounts than ever before at higher volumes and at all stages of the sales cycle. As the volume increases, account based marketing can be nearly impossible if they don’t connect key data pieces on those leads within their systems to accounts.

Sales Cycle 40

Sales Cycle Account Based Marketing Webinar Metrics CRM 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 21, 2014

'In June 2013, Instagram added 15-second video to its highly utilized mobile app. With the addition of short-form video, Instagram combined two extremely popular trends into one platform: image-sharing and short-form video. There are 150 million Instagram users worldwide, and 75 million use Instagram daily. In just half a year, video use has grown on the site to 6% of all Instagram posts.

Video Marketing 54

Video Marketing Paid Search Agency Budget Programs Buzz 54

i-Scoop

JANUARY 21, 2014

[…] is king” Now content marketing is being embraced by virtually every marketer, it’s an (old) adagio that pops up on the Web […].

Content Marketing 20

Content Marketing Content Marketing 20

Hubspot

JANUARY 21, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Sean Rosensteel , Head of Business Development at Savvy Pro Web : "Ask your sales and support team what types of recurring question

Paid Search Agency 49

Paid Search Agency Tips Lead Nurturing Inbound Marketing 49

i-Scoop

JANUARY 21, 2014

[…] content marketing is strongly connected with social media. The significantly grown attention for content marketing […].

Brand Identity 20

Brand Identity Branding Social Media Social Marketing 20

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Social Media

Biznology

JANUARY 21, 2014

'My buddy Oliver has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments, he just doesn’t like what he sees when he searches for his name. I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent.

Google 173

Google Personalization Brand Identity Branding 173

Marketing Insider Group

JANUARY 21, 2014

'The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers.

Storytelling 199

Storytelling Social Networks Custom Publishing Viral Marketing 199

Convince & Convert

JANUARY 21, 2014

' . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.

Social Media 167

Social Media Studies Media Case Studies 167

Adobe Experience Cloud Blog

JANUARY 21, 2014

'Author: DJ Waldow I love social media. I love Twitter. I love Facebook. I love Instagram. I (sort of) love Vine. Google+ is fun. Heck, I even have a Pinterest account. I love the social aspect of social media. For me, the ability to connect with other human beings is the best part. Marketo also loves social media, but not necessarily for the same reasons I do.

Social Media 105

Social Media Media Marketo Lead Gen 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Webbiquity

JANUARY 21, 2014

'Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex in

Social Media 196

Social Media Social Marketing Tips Media 196

Hubspot

JANUARY 21, 2014

'To my fellow bloggers out there who struggle to find the time to produce a lot of premium blog content: I feel your pain. The secret to blogging success is. well. that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts. But that doesn''t mean you can''t try to accumulate a nice backlog of blog posts to make your life a little easier (and more efficient).

Creativity 57

Creativity Thought Leadership Sample Content 57

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. Some of the questions have been answered in this post, for the benefit of those who missed it. View the Recording. Question 1. The leads that I get from display network are lower in quality as compared to Search Network.

Display 52

Display FAQ Traffic Paid Search Agency 52

LEADership

JANUARY 21, 2014

'The legendary Swiss Army Knife is still considered by many as the ultimate DIY toolkit. In fact, it is probably easier to list the things that the SwissTool RS can’t do than the things it can. Here’s how the company describes it – “This versatile knife is equipped to handle any number of tasks and is spring loaded to open quickly when needed, making it ideal for emergency situations.

B2B Thought Leadership 60

B2B Thought Leadership Budget Programs Thought Leadership Tools 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Leading Results Rambings

JANUARY 21, 2014

'Increasing the conversions from your website can be as simple as making sure you have the right number of fields for the data and types of leads you are trying to get. This infographic from Lisa Margetis at at Singlehop does a really nice job of showing the stats. Related Stories 5 Things Learned in 2014 about marketing and strategy When your digital and online marketing is working Blueprint your difference.

Conversion 87

Conversion Marketing Websites Stats Online Marketing 87

Hubspot

JANUARY 21, 2014

'"Words are, like, hard. and stuff.". That''s the mindset of many-a-marketer who find it difficult to come up with the best possible copy for blog posts, social media messages, and the like -- particularly on cluttered platforms like Facebook and Twitter. Luckily, on Socially Stacked , the staff produced the helpful infographic below which details a few dozen commonly used buzzwords and popular phrases echoed through the social world that tend to boost the likelihood of sharing for blog and soci

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Social Media Content Twitter Facebook 57