Marketing Insider Group

SEPTEMBER 17, 2013

'Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 213

Content Marketing Trade Show Content Mobile Advertising 213

ViewPoint

SEPTEMBER 17, 2013

'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. A successful sales manager must go out of his or her way to guard the time of their sales reps—and that means eliminating unnecessary distractions, which can be many in today’s world, says my latest guest on PowerViews, Chris Snell, inside sales manager for Care.com.

Linkedin 191

Linkedin Twitter Video Marketing Education 191

Biznology

SEPTEMBER 17, 2013

'What do you think you look like in the mirror ? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in your wedding album instead of the paunchy 50-year-old you’ve become — and to maintain that myth, you’ve thrown away full-body mirrors and only take selfies from overhead. The mirror can be brutal but we’re all able to see what we want to see.

Keywords 170

Keywords Work Management Google Ideal Customer Profiles 170

Savanta

SEPTEMBER 17, 2013

'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? I was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency B2B Marketing Display 152

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ANNUITAS

SEPTEMBER 17, 2013

'As marketers, especially Inbound marketers, we need to bring the attention to our products/services in a way that engages people, makes them want to know more about what we do because we can help them solve their problems.

Inbound Marketing 142

Inbound Marketing Service Product Marketing 142

Crimson Marketing

SEPTEMBER 17, 2013

'Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan?

Linkedin 138

Linkedin Advertising Agencies Marketing Mix Social Media 138

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

'Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. But it’s not enough just to build a list – you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and. Proactively cleaning and culling inactive subscribers. Email Subscription Centers.

Deliverability 105

Deliverability Email Marketing Opt-out Opt-in 105

LEADership

SEPTEMBER 17, 2013

'The Definitive B2B Lead Generation Checklist: Part 1. For years, car manufacturers have worked hard at creating car brands that aim to outshine their competition. These are automotive engineers and designers, all very brilliant minds. And then come a bunch of Silicon Valley engineers with a goal to “accelerate the world’s transition to electric mobility”—Tesla is here and all eyes are on it.

B2B Thought Leadership 67

B2B Thought Leadership Top of Funnel Work Management Marketing Management 67

MLT Creative

SEPTEMBER 17, 2013

'In Atlanta, and the state of Georgia in general, football is a pretty big deal. Folks down here absolutely love to cheer on the Atlanta Falcons and University of Georgia Bulldogs. In addition, many. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Inbound Marketing 65

Inbound Marketing B2B Marketing B2B Campaigns 65

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

SEPTEMBER 17, 2013

'We all understand the need for visual content in our marketing, but don''t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it''s not hard to see why 55,000 people downloaded our set of 75 free stock photos last month.

Landing Pages 61

Landing Pages Copyright Budget Programs Work Management 61

EMagine B2B Blog

SEPTEMBER 17, 2013

'Our Social Media Strategist here at eMagine gave me the adventurous task of trying out some free Twitter tools. As a B2B lead generator, I am intrigued with Social Media, especially Twitter. I frequently use HooteSuite to schedule posts, but other than that, I have never used any tools. Friend or Follow. One free tool that I did find helpful was Friend or Follow.

Lead Generation 56

Lead Generation Twitter Lead Ranking Lead Scoring 56

Hubspot

SEPTEMBER 17, 2013

'One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you''re worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work.

FAQ 58

FAQ Budget Programs Marketing Analytics Tools Advertising Mediums 58

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” This is unfortunate, because many companies are missing out on a large opportunity when it comes to webinar effectiveness and, by using the tactics outlined below, you can significantly improve the opportunity for sales creation.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

SEPTEMBER 17, 2013

'Have you ever got snagged by the “reply to all” demon, the one where you write something nasty about someone, and don’t realize that the person you’re writing about is -- whoops -- one of the recipients? If so, don’t feel bad, because it happens to a lot of people. That includes, apparently, even the bigshot CEO of a hot Silicon Valley startup. Bastian Lehmann is the CEO of Postmates , one of those errand-running startups where you use an app on your iPhone to order something, which a delivery

Startups 55

Startups Tips Inbound Marketing Twitter 55

SnapApp

SEPTEMBER 17, 2013

Customizing your Q&A’s can dramatically increase completion and conversion rates. Did you know you can add images and video to your questions and vary their format and design? There are easy ways to accomplish this with SnapApp--and you can do it in minutes if you familiarize yourself with the SnapApp platform! Get started with this webinar , now available on demand, and you'll learn: How to enhance questions with images and video.

Webinar Metrics 48

Webinar Metrics Demand Conversion Conversion Rate 48

i-Scoop

SEPTEMBER 17, 2013

'AIIM released the results of research – and a white paper – in collaboration with Kodak Alaris (a partner), looking at what’s the main focus of customer-centric businesses right now: improving customer service and customer experiences. It’s a topic I have tackled for years on several media as it’s simply the backbone of your business. […].

Paper 34

Paper Research Service Media 34

Convince & Convert

SEPTEMBER 17, 2013

'SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Many, many thanks to all readers and fans for their tremendous support over these five years. I hope to continue providing you thoughtful, interesting content about social/content/digital for a long time to come! ~ Jay Baer. “It’s hard to get less sexy than taxes.” That was just one of the excellent and interesting lines I overheard last week at the Expion Social

Paid Search Agency 133

Paid Search Agency Case Study Case Studies Enterprise Management 133

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeadSquared

SEPTEMBER 17, 2013

Google’s effectiveness as an advertising platform, among other things, lies mainly in the fact that Google ads are served on users’ queries, thus making them highly relevant. Facebook on the other hand, does not serve ads based on user queries (with the exception of Sponsored Results). This might lead advertisers to believe that Facebook cannot compete with Google as an advertising platform.

Relevance 52

Relevance Facebook Advertising Agencies Mobile Advertising 52

Hubspot

SEPTEMBER 17, 2013

'We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It''s something we often wonder, not often answer. With the recent passing of one of the greatest poets of our time, Seamus Heaney , we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever.

Content 58

Content Case Studies Case Study Opinions 58