B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Jon Miller. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. How did they do it? Sophisticated and savvy marketing. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. watched Jon Miller, VP of Marketing, give another impressive presentation. MORE >>

By Bill Metcalf. Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. So every time you haul out the old brochure to “spruce it up,” write a press release or develop a new website, you go through the painful task of begging for testimonials. Asking for testimonials from clients – yuck! no, let’s be honest here. It’s embarrassing. MORE >>

When it comes to CRM, there’s nothing more frustrating than seeing inaccurate, out-of-date information—or even no information at all.  And as it turns out, 48% of participants in a recent SEC poll indicated that ensuring data quality was the most challenging aspect of CRM. If the quality of data in your CRM system is unreliable, no one will rely on this heavily invested resource to improve customer interactions and enhance senior-level decision making.  So what can you do to ensure that you’re leveraging the right customer information, and that your reps are actually using CRM? MORE >>

School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer. So get downloading, load up your ereader, and start soaking up some inbound marketing pearls of wisdom as you chillax on the beach this summer. Must-Read, Free Ebooks for Inbound Marketers This Summer. Click to Download ). Click to Download ). Click to Download Chapter 1 ). Click to Download ). Click to Download ). Click to Download ). MORE >>

B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? If answers to those questions are yes, we might help. only use it for landing pages and email. Is your sale a “considered purchase?&# What do you think? MORE >>