Marketing Insider Group
FEBRUARY 7, 2017
Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do. Certainly, intriguing, well-researched and genuinely valuable content will be the foundation of your […].
KoMarketing Associates
FEBRUARY 7, 2017
Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 7, 2017
“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.
Contently
FEBRUARY 7, 2017
I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score. Even though I couldn’t relish in the satisfaction of netting the winning shot, my coaches assured me I contributed to our wins by assisting other players.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
FEBRUARY 7, 2017
A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. Furthermore, 80 percent of mobile users will browse ads they are interested in and 10 percent browse all ads no matter the content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
FEBRUARY 7, 2017
Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. And yes, I do mean that it’s a pleasure! It’s one of my favorite parts of the job. Let’s get a myth out of the way right off the bat: we don’t hate each other!
Marketing Craftmanship
FEBRUARY 7, 2017
The most enduring injustice in the world of B2B marketing is that, very often, a firm with strong brand perceptions will be selected over a more qualified, but lesser-known firm. The old adage, “No one was ever fired for hiring IBM,” still rings true in every industry. And firms that understand this market dynamic, and work to build a marketing strategy to address the underlying human issues, can gain market acceptance and compete effectively against larger and better-known competitors.
Kaon
FEBRUARY 7, 2017
We now live in a moment of profound change. In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. The common thread? Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. In fact, we are emerging as a digital engagement economy. This shift has rapidly evolved from offline to websites, to smartphones, to tablets, to kiosks and large touch screens, to social media, and leading t
Vidyard
FEBRUARY 7, 2017
How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality? The sad fact is, most of the time marketing and sales don’t talk as much as they should. But why? Recent research from Forrester found that 80% of marketers report their relationship with sales is “good” and 60% of sales people said the same.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Spiralytics
FEBRUARY 7, 2017
It’s easy to get left behind in the world of marketing. As the Project Runway host, Heidi Klum, would say it, “ One day you’re in, the next day you’re out. ”.
Contently
FEBRUARY 7, 2017
In June, the UK voted to leave the European Union. While the split hasn’t officially taken place—government will negotiate terms with the EU over the next two years —the decision has already impacted the country’s economy and, in turn, its advertising industry. Since the summer, advertisers have had a tough time securing clients outside of the UK.
Hubspot
FEBRUARY 7, 2017
Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. The not-so-good news? The competition is fierce. If you want to stand out in a crowded applicant pool, you need to make sure your resume is free from filler phrases, clichés, and things that make you sound
Lead Liaison
FEBRUARY 7, 2017
This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. The last step of the process is to syndicate your content. Syndicate Webinar Content. You’ve invested a ton of time planning and preparing for your event. Make sure you get the most out of your investment by syndicating your content.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
FEBRUARY 7, 2017
When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on. While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.
Convert
FEBRUARY 7, 2017
For retail brands with highly visual products or services, using Instagram as part of your layered marketing campaign is a no-brainer. The growing social media platform is a great way to showcase your products, engage and reach audiences that are currently or might be prime consumers. But with a historical lack of conversion, how do.
Sprout Social
FEBRUARY 7, 2017
Quando se trata de crescimento e popularidade, poucos aplicativos igualam a trajetória do Instagram. Nos últimos anos, a plataforma viu sua base de usuários crescer para mais de 600 milhões de usuários e mais de 95 milhões de fotos/vídeos compartilhados por dia. Em conjunto, o Instagram mais do que dobrou sua base de anunciantes nos primeiros seis meses de 2016.
Hinge Marketing
FEBRUARY 7, 2017
The presidential election is now in our rear view mirror and while not everyone moves out when a new president moves in, many senior leaders transition out. That means new review and selection committees and new policies. How prepared is your AEC firm? In our 2016 AEC Research: Growth & Insights we learned that 72.8% of AEC firms contracted with government agencies to some degree. 21.4% conducted the majority of business through government contracts.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SnapApp
FEBRUARY 7, 2017
There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest. But not every campaign hits the mark. Especially in the B2B space, you have to get creative to cut through the noise and engage your audience. So instead of bringing you yet another “5 billion examples of Valentine’s Day marketing” post, I’m going to show you three specific examples that really worked, open them up, and show you why they worked.
KEO Marketing
FEBRUARY 7, 2017
Inbound marketing is one of the most effective means of lead generation in the online world. It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. According to Hubspot.com, 92.3 percent of the companies that adopted an inbound marketing strategy showed an increase in website traffic and 40 percent of them saw an increase of at least 75 percent.
Sprout Social
FEBRUARY 7, 2017
Cuando se trata de crecimiento y popularidad, pocas aplicaciones pueden igualar la trayectoria de Instagram. En los últimos años, la plataforma ha visto crecer su base de usuarios a más de 600 millones de usuarios activos y más de 95 millones de fotos/videos compartidos por día. Al mismo tiempo, Instagram incrementó por más del doble su base de anunciantes los primeros seis meses de 2016.
VisumCX
FEBRUARY 7, 2017
When I was a kid I remember having to go (many times quite reluctantly) to events or parties with my parents. Keep in mind, these were not functions designed for kids, but in lieu of finding someone to stay with me and my siblings, we were required to attend. While my parents were enjoying the event and the experience of being there, my siblings and I, for at least a few hours were confined to childish boredom and merely bystanders.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandfolder
FEBRUARY 7, 2017
> *“A great product is the shared memory, the shared values, and shared beliefs of your team.*” Every great Brand can be defined by what it believes, what sets it.
i-Scoop
FEBRUARY 7, 2017
What if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy. If distrust is high, also regarding businesses, does this have an impact on the […].
The Freeman Company
FEBRUARY 7, 2017
Why an experience is worth a million words
Webbiquity
FEBRUARY 7, 2017
The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. A business home page needs to concisely communicate what the company does, for whom it does that, and why it is different and better than every other firm with similar offerings.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
FEBRUARY 7, 2017
Want to create a buzz for your product online and be discovered by even more people around the world? Want to convert browsers into shoppers and grow sales for your business? If yes, then Instagram is an effective tool for taking your eCommerce business to the next level. Did you know these facts about Instagram ? More than 500 million people actively use Instagram every month, liking 4.2 billion posts every day.
Sprout Social
FEBRUARY 7, 2017
When it comes to growth and popularity, few apps can match Instagram’s trajectory. Over the past several years the platform has seen its user base grow to over 600 million active users and more than 95 million photos/videos shared per day. In tandem, Instagram more than doubled its advertiser base within the first six months of 2016. Brands have taken notice of this trend and many have placed a greater emphasis on creating Instagram content as part of their social strategy.
Content Standard
FEBRUARY 7, 2017
A digital signature is stamped to a contract, and your career timer starts running. The agreement binds your company to the provider of a content marketing platform, and it binds your marketing team to the idea that storytelling can grow your business. The people you convinced to sign the agreement are now watching and waiting to see the benefits of a new content marketing program.
Expert insights. Personalized for you.
159 
Let's personalize your content