The B2B Value Sale is Actually Three Distinct Sales
Marketing Insider Group
DECEMBER 7, 2016
Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales […].
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