Wed.Dec 07, 2016

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The B2B Value Sale is Actually Three Distinct Sales

Marketing Insider Group

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales […].

B2B Sales 176
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5 Tips To Take Your Holiday Emails From Naughty To Nice

Kabbage

‘Tis the season to be jolly….and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any key details. So, in order to help you stay off of the naughty email list and avoid common pitfalls, I created this list of holiday email best practices (based off of some real mistakes I’ve seen mark

Tips 137
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5 Ways Retailers Can Close Out The Year With A Bang

Marketing Insider Group

We are rapidly approaching the end of another fiscal year! How has your retail business performed? Whether it’s been an outstanding year or an utterly forgettable one, there is always more you can do to enhance sales in the closing weeks of Q4, and to finish up this year with a bang. Rethink Your Mobile […]. The post 5 Ways Retailers Can Close Out The Year With A Bang appeared first on Marketing Insider Group.

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Business-to-business (B2B) pricing strategy research – part 1

Savanta

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in. It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios.

Pricing 120
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

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More Trending

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4 Secrets of Mobile Retention

Adobe Experience Cloud Blog

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results— mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO).

Opt-out 105
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5 Holiday Videos from 2016 That Bring Joy to the World

Vidyard

I never really liked the holidays, I’m not going to lie. Working at a grocery store in my teens meant angry shoppers fighting over the last frozen turkey, hearing the grocery store’s grainy loudspeaker belt out Mariah Carey’s “All I Want for Christmas is You” several hundred times per day, and of course, snow. None of this was my jam. But now that I’m older, the holidays represent some new fun traditions.

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Want Success in the Gig Economy? Get Data.

Lattice

No matter the atmosphere, gig economy startups have the potential to succeed, but only those who rely on data will realize their full potential.

Startups 100
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Sprout Social Named One of Glassdoor’s Best Places to Work

Sprout Social

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams

Kapost

I think we can all agree—2016 has been an interesting year. We watched as the world navigated the #Brexit situation while battling in our local gyms for the hottest Pokémon. We marveled at the latest advancements in surgical implants made from 3D-printed titanium and then reacted to the US election this past November. There have been highlights and lowlights this year, but unless you have been living under a rock, many of these major events would have been hard to miss.

Class 80
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How to Create an Annual Marketing Plan [Free Tool]

Hubspot

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the c

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Brand Tracking Is Easier than You Think

Hinge Marketing

Ever wonder how challenging it would be to measure the return on your brand investment? For professional services firms, it may be easier than you might think. The professional services industry is defined by its skilled and talented individuals. New business comes more frequently from visible expertise than casual business-social connections. After all, professional services buyers put a lot of money on the line, so they seek out experts they believe can solve their problems most efficiently.

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Improve Conversion Rates with Better Copywriting

KEO Marketing

When designing or re-designing a website a lot of focus is placed upon the layout, the graphics and the “flow”. These elements are critical. But there is one other element that can be overlooked; the copy. Copywriting can sometimes take a backseat to the other elements. But it is vitally important. In fact, according to KissMetrics.com , good copy has increased the response rate of websites by as much as 363%.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Putting Meaning Back Into Marketing

Hubspot

Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. Responses such as “social media, graphic design, advertising, emails and brochures,” are going to be most common – but chances are, if someone isn’t on the marketing team or doesn’t deal directly with the department, there’s probably some mystery to what’s being done there.

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How to Use Multiple Marketing Technologies Together for Optimal Results

distribion

How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation. Salesforce recently reported that last year marketing automation was amongst the most piloted marketing technologies , and 77% of CMOs at top performing companies indicated to Gleanster Research that their most compelling reason for implementing this technology was to drive revenue.

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What Apple’s Big Shift in AI Research Means for B2B Companies

Leadspace

When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount of media attention. After all, the tech giant is known for the strict regime of secrecy imposed on its research by founder Steve Jobs. Until now, Apple had traditionally related to any innovations as trade secrets, to be jealously protected lest they fall into rival hands.

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How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?

Lead Liaison

Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media environment. Taking a quick SWAT analysis of branding in a digital environment, we can quickly identify the following opportunities and challenges: Strengths of Digit

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Inc. Features EverString Interactive Graphic: A New Way to Look at the Companies Driving Economic Growth in the U.S. in 2016

EverString

Companies. The post Inc. Features EverString Interactive Graphic: A New Way to Look at the Companies Driving Economic Growth in the U.S. in 2016 appeared first on EverString.

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3 Ways Being Generous Can Help Your Brand

Brandfolder

Around this time of year, Salvation Army workers start ringing their collection bells, jingling us out of autopilot mode and reminding us to give back. Holiday cheer kicks in and.

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How to Use Multiple Marketing Technologies Together for Optimal Results

distribion

How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation. Salesforce recently reported that last year marketing automation was amongst the most piloted marketing technologies , and 77% of CMOs at top performing companies indicated to Gleanster Research that their most compelling reason for implementing this technology was to drive revenue.

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12 Trends of Christmas from FreemanXP

The Freeman Company

The key trends to watch this festive season

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How Should Brands Adapt to a Post-Truth World?

Contently

There’s a viral video making the rounds on Facebook with all the standard trappings of a Christmas advert: emotive music, idyllic festive images, and a soothing typeface. But even though we’ve reached the point in the year when people start talking about which Christmas ad has successfully pulled at their heartstrings, this clip isn’t from a retailer looking to attract shoppers; it’s for a grassroots campaign aimed at influencing brands.

Branding 105