Mon.Mar 12, 2012

Trending Sources

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

PR 94

6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. See if these ideas do anything for you. Far from it.

Find New Customer Announces Demand Generation using the SCORE Methodology

Fearless Competitor

“We aim to be the best in the business at B2B lead generation. Our salespeople need higher quality sales leads. We’re committed to taking the time and spending money (within) reason, to accomplish this goal.” ” If that statement defines you and your goal, you want SCORE process from Find New Customers. That’s a 3 phase program – fully documented and low risk.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts

Savvy B2B Marketing

The good people at @Hubspot have done it again. They asked some tough questions ot 26 of the leading marketers in the country and published their answers as part of a really informative eBook 54 Pearls of Marketing Wisdom. Questions like: What surprised you about social media in 2011 and how did it affect your planning for 2012? Has social media affected the nature of on-line content?

Think Your Inside Sales Team Has it Covered? Think Again.

The Point

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. Big mistake. Multiple dials or emails isn’t enough.

How to Become a Local Expert using LinkedIn

WindMill Networking

LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. great suggestion I offer to my clients is targeting only their local market. Becoming a Local Guru Most people used LinkedIn in a broad or global way. Job Title ?

The Sales Manager that Does It All…

Your Sales Management Guru

The Sales Manager that Does It All. First of all, the title of this blog is impossible and second of all, it wouldn’t be right. No matter what size of sales organization you manage the sales leader that assumes they are responsible for everything or solving every problem generally fails to achieve the ultimate objective.  Nothing can be further from the primary goal. First, the sales manager must recognize that it is their job to make the salespeople independent of them, not dependent on them.  How does this happen? Once this is clearly understood, the next elements fall into place.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

9 Excellent Examples of Brands Using Facebook's New Page Design

Hubspot

It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. Best Use of Stars and Pins. Take a look at how Starbucks is using the pinning feature. Software company Jive!

Will Your B2B Campaign Win With Pinning?

B2Bbloggers

For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. You may have heard about the virtual pin board’s use for designers sharing home improvement ideas, but it also has interesting applications for a B2B campaign. The “Pintential”. The Social Scoop.

Media 28

Dave Kerpen of Likeable Social Media explains social media success

grow - Practical Marketing Solutions

Click here if you can’t see this video of Dave Kerpen on Likeable Social Media. Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. fellow McGraw-Hill author of the best-selling book  Likeable Social Media  (affiliate link), Dave is a founder of the New York-based firm of the same name.

11 Secrets of Viral Videos: What’s Buzzing at SXSW – Forbes

Content Marketing Today

What makes some Web videos go viral, while others languish? Prerna Gupta — a digital music entrepreneur who has helped create YouTube videos with more than 180 million page views — told the SXSW Interactive conference that eleven secrets make all the difference. That analysis became crucial to the success of Khush, a digital-music company that she co-founded three years ago. Via www.forbes.com.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Where in the world is Mashable?

grow - Practical Marketing Solutions

Click here if you can’t view this video interview of Lance Ulanoff of Mashable. The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor  Lance Ulanoff   as its new editor in chief in September.

27 Million Users, 13 Employees: Inside Instagram’s Success

It's All About Revenue

by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. canceled session led to an impromptu sit-down conversation with, Kevin Systrom and Mike Krieger, the founders of the booming photo-sharing service Instagram. The duo broke some news. First, the company now has 27 million registered users, astounding growth for an app less than 2 years old. Secondly, Instagram is currently testing an app for Google’s Android mobile system, opening it up to far more users. (It’s currently only available for the iPhone.). Riding the Wave.

How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. Here’s your game plan to get started. 1) Define Your Goals. Be as Specific as Possible. While starting at the end might sound counterintuitive, it’s the most logical place to begin.

Scary and Hopeful: The Future of The New York Times

It's All About Revenue

by Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies. The prominent role the Times played in her home makes the story of Abramson’s rise to become the paper’s first female executive editor all the more fabled. When discussing the future of The New York Times , Abramson insisted the paper’s coverage would become more global. The key to the paper’s success is the quality of journalism.

Paper 22

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? But if you work for a large company, this isn’t a funny question at all. It is very common for the teams that run SEO and PPC to be completely separate. The question is whether it is a good idea.

Good Example of Local Social Media Outreach & Engagement #socialtestdrive

Sazbean

One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products.

Be Compelling In Your Advertising Message | B Squared Ads

Content Marketing Today

Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils down to one simple thing: you need to first figure out who you are and then who is your target audience. Unless you clearly communicate who you are and what you’re selling, it’s extremely difficult to communicate your message to your target market. Via www.bsquaredads.com.

Better Email Results…Instantly!

Sazbean

Let me be straightforward with you: I’m no email marketing expert and I don’t plan to be soon. But email marketing is just so important to my blogging that I can’t ignore these very important techniques. If you’ve been following Darren for more than a few months now you will have noticed how much emphasis he places on email marketing for bloggers and how important it is for his business. The same is the case for most top bloggers I know. Almost ever tips I’ll be giving in this article I discovered by accident; some I discovered by reading the results of others and testing them for myself.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

(This is one of the most popular posts ever here.). If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.). The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? After all, with so many candidates, we can be very choosy. It takes hours.

The Next BIG Ethical And Socially Aware Business Ideas Will Be Giving The FINGER!

Business Growth Development

Business has a responsibility.  It shouldn’t take without giving back. Its a concept that the industrialists of our past put to good use when they created the industries that made England famous worldwide and helped to bring many out of poverty, dramatically improving the standards of living and futures of many while bringing forth innovations that were to change the world forever.

INFOGRAPHIC: Social Media Demographics

Client Bridge

From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article

Free Income data by Zip Code

Bungalo

The IRS provides income data by Zip Code for every state in the U.S. The most recent data set from 2008 includes the number of returns filed, Adjusted Gross Income (AGI), and 29 other financial fields. Bungalo recently used this data to look up income data for households in a St. Paul Minnesota zip code. There were 1107 total returns with AGI of $100,000 or more, and 251 returns with AGI over $200,000. The average income of the group with incomes greater than $200K was $293,000. The data is useful in answering two important questions: 1. Filed under: tips and ideas. tips and ideas

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Lead Nurturing & Behavioural Marketing

Tomorrow People

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories

How Your Business Should Take Advantage of Pinterest

SnapApp

Pinterest is hot right now. you haven't started to use it yet, Pinterest is a social network and visual bookmarking platform based?on people 'pinning' things they like, usually photos or items from the?Internet Internet that inspire, to a personal board. You can also see what friends and other people have pinned and add?them them to your own board. The network has more than 3.3 Getting Started.

The Next BIG Ethical And Socially Aware Business Ideas Will Be Giving The FINGER!

Business Growth Development

Business has a responsibility.  It shouldn’t take without giving back. Its at the heart of being a socially aware business and on the whole ethical. Being a socially aware business was good for everybody.  Yet for many big businesses this has not been the case.  People are more aware, want better choices and see the need for change. Some may say for the worst, others for the better.

E-Quip Blog: Why Negative Reinforcement Seems to Work

E-Quip

If you want employees to do something, you tell them what to do. If you want them to continue doing it, you'll need to use appropriate consequences. The steps you take to start behaviors--preparing a plan, assigning tasks

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.