Social media usage by industrial companies has received some coverage lately. ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. MORE >>

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to the page, which B2B marketers need to become familiar with in the near future. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. AutoCAD. MORE >>

Click here if you can’t see this video of Dave Kerpen on Likeable Social Media. Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. fellow McGraw-Hill author of the best-selling book  Likeable Social Media  (affiliate link), Dave is a founder of the New York-based firm of the same name. In this short video interview Dave discusses his ideas about five of the most important aspects of social media marketing success. Personalities of the social web Social Media Strategy Video blogs dave kerpen likeable social media mark schaefer social media success MORE >>

Here's a Prezi presentation view on our blog post last week on Never Waste an Opportunity: The Value of Lead Nurturing. View it on full screen. If you are not quite sure where to begin, or if lead nurturing will work for you, take a look at some of our success stories MORE >>

It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. Best Use of Stars and Pins. Take a look at how Starbucks is using the pinning feature. as fodder for social media updates. MORE >>