Mon.Mar 12, 2012

Trending Sources

12 (of the) Best Social PR Guides, Tips and Techniques of 2011


What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

PR 82

6 ideas for sifting the mobility chaos

Chris Koch

For about 20 years (sad to say I was a journalist for even longer than that) it seemed that every white paper that crossed my desk began with some variant of this sentence: “As the world becomes more global and interconnected, businesses need a way to see through the complexity. Hire us.]“ “ But now the ubiquitous opening sentence seems to be: “Businesses are awash [drowned, buried, you get the idea] in data. Hire us.]“ “ Last week, I went looking for some good ideas on mobility. My destination? New Jersey. See if these ideas do anything for you. Far from it.

Find New Customer Announces Demand Generation using the SCORE Methodology

Fearless Competitor

“We aim to be the best in the business at B2B lead generation. Our salespeople need higher quality sales leads. We’re committed to taking the time and spending money (within) reason, to accomplish this goal.” ” If that statement defines you and your goal, you want SCORE process from Find New Customers. That’s a 3 phase program – fully documented and low risk.

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. The Semplice study reports “44% of companies surveyed had blogs.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

9 Excellent Examples of Brands Using Facebook's New Page Design


It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. Best Use of Stars and Pins. Take a look at how Starbucks is using the pinning feature. Software company Jive!

Think Your Inside Sales Team Has it Covered? Think Again.

The Point

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. And yet, I’m finding in the course of our firm’s work that many companies don’t consider lead follow-up a priority. Big mistake. Multiple dials or emails isn’t enough.

The Real Need of Sales Today – Fewer, Better Leads!

Fearless Competitor

As the host of MadMarketingTV , I’ve spoken with leading experts such as Dan McDade of Pointclear and Brian Carroll of MECLABS. One thing become clear talking to these bright men and reviewing their data. Brian Carroll. Sales today needs much higher quality and fewer leads than ever before. You can’t buy marketing automation software and fix this problem. What do you think? Marketing

Dave Kerpen of Likeable Social Media explains social media success

grow - Practical Marketing Solutions

Click here if you can’t see this video of Dave Kerpen on Likeable Social Media. Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. fellow McGraw-Hill author of the best-selling book  Likeable Social Media  (affiliate link), Dave is a founder of the New York-based firm of the same name.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

The Sales Manager that Does It All…

Your Sales Management Guru

The Sales Manager that Does It All. First of all, the title of this blog is impossible and second of all, it wouldn’t be right. No matter what size of sales organization you manage the sales leader that assumes they are responsible for everything or solving every problem generally fails to achieve the ultimate objective.  Nothing can be further from the primary goal. First, the sales manager must recognize that it is their job to make the salespeople independent of them, not dependent on them.  How does this happen? Once this is clearly understood, the next elements fall into place.

In Defense of the Funnel


The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed.  And since then many have jumped on the “death to the funnel” bandwagon.  The last salvo came from Tony Zambito , Founder and Principal of Buyerology, in his article Slow Death of the Funnel: Why Buyer Choice Matters to Revenue. . The point here is well taken. Lead Management Process Lead Planning

Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts

Savvy B2B Marketing

The good people at @Hubspot have done it again. They asked some tough questions ot 26 of the leading marketers in the country and published their answers as part of a really informative eBook 54 Pearls of Marketing Wisdom. Questions like: What surprised you about social media in 2011 and how did it affect your planning for 2012? Has social media affected the nature of on-line content?

Where in the world is Mashable?

grow - Practical Marketing Solutions

Click here if you can’t view this video interview of Lance Ulanoff of Mashable. The ubiquitous Mashable has had its moments of glory, unquestionable potential, and annoying listicles over the past few years, but received a well-needed shot of credibility when it hired respected tech editor  Lance Ulanoff   as its new editor in chief in September.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Will Your B2B Campaign Win With Pinning?


For creative marketers and small business owners out there looking for ways to spice up their B2B relationships, the increasingly popular social media tool Pinterest is worth a second look. You may have heard about the virtual pin board’s use for designers sharing home improvement ideas, but it also has interesting applications for a B2B campaign. The “Pintential”. The Social Scoop.

How to Start a Lead Management Program in 9 Easy Steps


No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. Here’s your game plan to get started. 1) Define Your Goals. Be as Specific as Possible. While starting at the end might sound counterintuitive, it’s the most logical place to begin.

27 Million Users, 13 Employees: Inside Instagram’s Success

It's All About Revenue

by Jesse Noyes | Tweet this Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. canceled session led to an impromptu sit-down conversation with, Kevin Systrom and Mike Krieger, the founders of the booming photo-sharing service Instagram. The duo broke some news. First, the company now has 27 million registered users, astounding growth for an app less than 2 years old. Secondly, Instagram is currently testing an app for Google’s Android mobile system, opening it up to far more users. (It’s currently only available for the iPhone.). Riding the Wave.

Media 27

11 Secrets of Viral Videos: What’s Buzzing at SXSW – Forbes

Content Marketing Today

What makes some Web videos go viral, while others languish? Prerna Gupta — a digital music entrepreneur who has helped create YouTube videos with more than 180 million page views — told the SXSW Interactive conference that eleven secrets make all the difference. That analysis became crucial to the success of Khush, a digital-music company that she co-founded three years ago. Via

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Scary and Hopeful: The Future of The New York Times

It's All About Revenue

by Joe Chernov | Tweet this When Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies. The prominent role the Times played in her home makes the story of Abramson’s rise to become the paper’s first female executive editor all the more fabled. When discussing the future of The New York Times , Abramson insisted the paper’s coverage would become more global. The key to the paper’s success is the quality of journalism.

Paper 26

Should PPC and SEO campaigns have different landing pages?


Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? But if you work for a large company, this isn’t a funny question at all. It is very common for the teams that run SEO and PPC to be completely separate. The question is whether it is a good idea.

Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process

Fearless Competitor

(This is one of the most popular posts ever here.). If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. ( CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.). The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? After all, with so many candidates, we can be very choosy. It takes hours.

Good Example of Local Social Media Outreach & Engagement #socialtestdrive


One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

E-Quip Blog: Why Negative Reinforcement Seems to Work


If you want employees to do something, you tell them what to do. If you want them to continue doing it, you'll need to use appropriate consequences. The steps you take to start behaviors--preparing a plan, assigning tasks

Better Email Results…Instantly!


Let me be straightforward with you: I’m no email marketing expert and I don’t plan to be soon. But email marketing is just so important to my blogging that I can’t ignore these very important techniques. If you’ve been following Darren for more than a few months now you will have noticed how much emphasis he places on email marketing for bloggers and how important it is for his business. The same is the case for most top bloggers I know. Almost ever tips I’ll be giving in this article I discovered by accident; some I discovered by reading the results of others and testing them for myself.

Be Compelling In Your Advertising Message | B Squared Ads

Content Marketing Today

Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils down to one simple thing: you need to first figure out who you are and then who is your target audience. Unless you clearly communicate who you are and what you’re selling, it’s extremely difficult to communicate your message to your target market. Via

INFOGRAPHIC: Social Media Demographics

Client Bridge

From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.