Marketing Insider Group

MAY 13, 2014

'A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels.

Lead Ranking 194

Lead Ranking Marketing & Strategy Paid Search Agency CMO 194

ANNUITAS

MAY 13, 2014

'I am now back at my office after spending the better part of last week at the Content2Conversion Conference , hosted by DemandGen Repor t in New York City. It was a great two days of connecting with colleagues and hearing from some great content practitioners. One of the things that I heard many times at the conference was the whole approach to “story telling” with our content.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Marketing & Strategy Opt-out 180

Digital B2B Marketing

MAY 13, 2014

'Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute? The only reason Twitter needs a mute button is the platform’s addiction to reciprocity.

Twitter 178

Twitter CAN-SPAM Paid Search Agency Work Management 178

Biznology

MAY 13, 2014

'Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting).

Youtube 175

Youtube Advertising Channels Google Social Networks 175

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Webinar Metrics

Crimson Marketing

MAY 13, 2014

'The technology marketing landscape is a multi-screen world. Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. For this reason, there is an emerging concern among marketers to observe. The post Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey?

Interactive Marketing 152

Interactive Marketing Marketing 152

SugarCRM

MAY 13, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 90

Advertising Agencies Gartner Forrester Marketing Automation Services 90

The ROI Guy

MAY 13, 2014

'There is a common complaint amongst sales reps: “We spent way too little of our time actually selling.” And the complaints are real. According to CSO Insights, up to 60% of sales time is spent on overhead versus selling time with customers. Only 2 out of every 5 sales days are actually spent selling! Instead of meeting with customers in person, on the phone and in on-line meetings, many Sales reps are often saddled with inefficient internal processes and tasks.

Cost 66

Cost Allocation ROI Automation 66

Hubspot

MAY 13, 2014

'Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its surface, this sounds like great advice. Personalization, giving people content that they''re actually interested in … it makes perfect sense.

Template 55

Template Top of Funnel Buyer Personas Personalization 55

SnapApp

MAY 13, 2014

Last week, we dove into the mechanics of interactive content to show you what it is and why it can work for you. And so this week, we’ll take a look at how interactive content delivers value to your organization. You know what they say – if you add value to your prospects, success is bound to follow. While delivering value to your audience is an essential step in the overall success that interactive content can convey, it must provide value to your organization as well.

Lead Scoring 48

Lead Scoring Lead Ranking Organization Buyer's Journey 48

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Social Media

Hubspot

MAY 13, 2014

'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Simon Sinek has one great claim to fame, and it’s a big one. In 2010 he gave a TED talk based on his book, Start With Why , and his talk became the second-most viewed video of all time on TED.com. That talk and the book launched Sinek into the stratosphere of author-slash-inspirational-speakers, that rarified world inhabited by deep thinkers like Malcolm Gladwell who

Opinions 54

Opinions Inbound Marketing Loyalty Conference 54

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Hubspot

MAY 13, 2014

'If an email gets sent out to your list, but it doesn''t show up in their inboxes, does it even count? Usually, the answer is no. You''re trying to get people to open, engage with, and click on your emails -- getting delivered is the first step. And it''s a big first step. If you have a poor sender reputation and low deliverability rate, you''re drastically cutting down your chances of being opened and clicked on.

Deliverability 54

Deliverability Video Marketing CAN-SPAM Click Rate 54

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

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Branding

Webbiquity

MAY 13, 2014

'A version of this post previously appeared on MarketingProfs. There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of b2b marketing and sales as a “massive disruption” on the horizon.

Marketing Automation Services 200

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 200

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Convince & Convert

MAY 13, 2014

'We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects. In fact, the average shmuck gets hit with almost 3,000 marketing messages per day.

Autoresponders 158

Autoresponders Touchpoints Planning Lead Capture 158

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Advertiser: ZoomInfo

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Account Based Marketing

LEADership

MAY 13, 2014

'I recently saw this interesting Infographic which offers a peek into the Marketing Mind. As B2B marketers, it would be of tremendous value to us to get a similar insight into the B2B buyer’s mind. There’s only one problem here—the B2B buyer is far more complex and changing more dynamically than the B2B marketer ever can or will. Companies try to study and analyze buyers in many different ways.

Lead Generation 78

Lead Generation Enterprise Management Work Management Budget Programs 78

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Hubspot

MAY 13, 2014

'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with company culture, the most impactful posts will be about your industry as a whole.

Curation 59

Curation Digg Trade Show Paid Search Agency 59

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

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Content

Convince & Convert

MAY 13, 2014

'The following post is drawn from Duct Tape Selling – Think Like a Marketing, Sell Like a Superstar in stores May 15 th. Content is one of the most important (if not the most important) tools for marketing and sales pros today. (tweet this) Essentially, from a marketer’s point of view, content is about writing for the purpose of turning interest into purchase.

Tools 158

Tools Skype Ad Building Screencast 158

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Vidyard

MAY 13, 2014

Marketing automation platforms (MAPs) are changing the way marketers create value within the organization. MAPs not only enable us to build automated nurture campaigns and sophisticated lead scoring models, but they also help us understand the digital body language of our prospects and customers. By tracking which online resources someone on your site has interacted with, you can gain some seriously useful insights into where your prospect’s interests lie, and how engaged each prospect is

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

Advertiser: ZoomInfo

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GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40