In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.]. LinkedIn Social Media MORE >>

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks. presented the 3 most important metrics to help drive change in your organization. also define content strategy and show one example of how we’re addressing this challenge at SAP with audience-focused content. and no. MORE >>

Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business? The answer to this question will help to reveal exactly how far your branding company has gone to get to know your company, your aims and aspirations. It will help ensure that they create a brand that truly reflects you and where you want to be. How do you plan to position us in our marketplace? MORE >>

by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email  really that bleak? Let’s consider some facts and figures. The number of registered email accounts reached 3.1 billion in 2011, and is expected to grow by another 1 billion by 2015, according to The Radicati Group. For every dollar spent on email, the average return was expected to reach $44.25 MORE >>

What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast. ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. But, when it comes time to actually execute, something is missing. Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. Anatomy of an Email Marketing Campaign. MORE >>