Thu.Jul 30, 2015

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The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy

Marketing Insider Group

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customer

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4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. The hardest part of starting to work in an instance, whether it’s a new instance or you’re inheriting one from a previous admin, is understanding how to structure your instance in not only a consistent way, but a way that others can unders

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Agile Marketing is an acquired taste

Biznology

I spent last week at the National Speaker’s Association annual convention. I was lucky to be named a Certified Speaking Professional and they gave me this medal to wear around my neck all week, so people naturally came up to congratulate me and ask me what you ask everyone at a speaker’s convention: “what do you speak about?” As soon as they heard that it was digital marketing, everyone had their favorite question to ask about their speaker website, social media, and YouT

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Actions for Marketers to Take During the Dog Days of Summer

Adobe Experience Cloud Blog

Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.

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Cheap DIY Social Media Tips for Businesses

SWZD

When you take advantage of social media, you have to stay active, and that means staying engaged. The more engaged you are, the more engaged your customers will be — and this is critical for the sales cycle. Social media is one of the best marketing tools that you have. More people are using social media than ever before — it is reported that Facebook has close to 1.5 billion users.

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The Importance of Creative Inspiration In B2B Marketing

MLT Creative

Do you do marketing for a boring business? In a boring industry? Do you feel that you aren't living up to your creative potential? You are not alone. According to a global study by Adobe, 75% of people feel they aren't living up to their creative potential. Creativity isn't just for the painters and poets among us. Creativity is an integral part of the workplace.

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KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List

KEO Marketing

Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions. . PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 23 rd spot on the Phoenix Business Journal’s annual list of “ Top 25 Interactive Marketing Firms.” Published on July 24, the 2015 list marks the second year KEO Marketing has been included in this prestigious ranking.

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The 20 Weirdest Words Added to the Dictionary Because of Technology

Hubspot

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Upgrades Ad Management Tools

KEO Marketing

We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. So most of us celebrate when we hear about upgrades or enhancements that can make our lives easier when it comes to keeping our ad campaigns organized and under control. If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced.

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How to Write an Author Bio That Doesn't Suck

Hubspot

If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important.

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Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business

Hinge Marketing

As a technology services firm, you’re probably always looking for ways to acquire new clients. Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. Recent research from the Hinge Research Institute shows that 81.5 percent of professional services firms have received referrals from people they have never even worked w

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Automating Your Forms with Zapier

JotForm

Form builder apps are some of the most versatile tools out there. There's really no limit to what you can do with forms: generate leads on your website, register attendees for an event, make an easy place for people to contact you, or even build an order form. However, capturing that information.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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A Day in the Life of a Millennial Brand Experience Intern

The Freeman Company

One brilliant intern's perspective on what goes into creating stellar brand experiences

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Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ? It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space. People want to better understand the substance behind the buzz with ABM. That’s why three industry thought leaders joined to host a webinar explaining how ABM strategies are a perfect fit for today’s complicated sales lifecycle, and how it will grow your company’s

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Facebook’s Latest Push for Native Content Casts Shade on Competition

Content Standard

In what is now just another step in a list of many that Facebook has made to encourage sharing native content on its platform, users who attempt to post YouTube video links will now find themselves served with a message encouraging them to host their video directly on Facebook. This is not the first time that Facebook has made updates urging users to share and interact with videos directly on its platform; Facebook video autoplay has already been implemented in News Feeds, as well as a new video

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Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ? It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space. People want to better understand the substance behind the buzz with ABM. That’s why three industry thought leaders joined to host a webinar explaining how ABM strategies are a perfect fit for today’s complicated sales lifecycle, and how it will grow your company’s

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Brand Storytelling and SEO Strategy: Friends or Foes?

Content Standard

Storytelling and SEO have opposite but not opposing natures. The former emotional and the latter technical, together they appeal to the humans and algorithms that discover and surface digital content. This powerful pairing moves your branding and your rankings. Different yet complementary, both are needed for content marketing success. Luckily, you don’t have to choose between a great story and great optimization.

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Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ? It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space. People want to better understand the substance behind the buzz with ABM. That’s why three industry thought leaders joined to host a webinar explaining how ABM strategies are a perfect fit for today’s complicated sales lifecycle, and how it will grow your company’s

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Marketing Needs DAM: 4 More Reasons That Prove it

Brandfolder

As the provider of a leading digital asset management solution, our ears are always perked for interesting news in the DAM space. That’s why we were ecstatic when we saw.

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Top Free Tools To Jumpstart Your Content Creation

Marketing Insider Group

Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. With this growth in demand comes a unique set of problems. How do business owners continually create new, original content?

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Content: The Show That Never Ends

Marketing Insider Group

Welcome back my friends to the show that never ends . We’re so glad you could attend . Come inside! Come inside! I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ It hasn’t had any attention for a couple of quarters, ” they told me.

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