Sun.Sep 21, 2014

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Fused 2014 Was One for the Books

SugarCRM

'The post Fused 2014 Was One for the Books appeared first on Salesfusion.

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How to Create an Awesome Upsell Email

Hubspot

'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like fries with that?” and their “would you like tomake that combo a large?” Asking for a bigger sale might seem tough, especially since the customer just willingly opened their wallet, but in McDonald’s has proven t

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Why should anyone be led by YOU?

TaylorMadeIn KEW

Following on from my blog last week about marketing in B2B boardrooms, I’ve been thinking more broadly about leadership and what is needed in today’s fast-moving, fundamentally changing B2B world. And what we, as marketers, can learn from the leadership debate. What makes a great leader? Clearly, there’s no easy answer to this question; I found 85,692 books on the subject on Amazon in English alone.