KoMarketing Associates
JUNE 11, 2015
One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. You don’t have the ability to utilize body language or see the reactions of those around you. In turn, it’s extremely frustrating when you spend a couple hours putting something together and there is no conversation or questions around what you just said.
Marketing Insider Group
JUNE 11, 2015
The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today. New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts.
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ANNUITAS
JUNE 11, 2015
Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At the same time, they want to provide the information buyers want through a positive experience, and use technology to effectively manage and measure the buying cycle.
Customer Experience Matrix
JUNE 11, 2015
“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JUNE 11, 2015
Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JUNE 11, 2015
Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! With the age of mobile marketing upon us, there is not only a whole new slew of possible campaigns for marketers to dig their fingers into, but there’s also a ripe batch of guidelines to familiarize themselves with.
SugarCRM
JUNE 11, 2015
The post Industry Insights Interview: Kyle Blair from Infor appeared first on Salesfusion.
The ROI Guy
JUNE 11, 2015
Shy the pyrotechnics and crazy stunts, but still to the delight of the 2,000+ on hand, SiriusDecisions played the role of “Myth Busters” at their latest Summit in Nashville. Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. The myths? That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales.
Hinge Marketing
JUNE 11, 2015
As a professional in your field, it’s important to maintain your skills and stay on top of industry trends and advances. Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. Many professionals, however, are confused about the role of CE courses. What are they?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
JUNE 11, 2015
A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it. While on the surface, ranking sites based on popularity may have seemed to make sense initially, it’s easy to see how that approach quickly went off track.
Hubspot
JUNE 11, 2015
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.
Vidyard
JUNE 11, 2015
Video is here to stay. It’s a preferred method of consumption, it converts at a higher rate than any other content type, and by 2018, according to Cisco, 80% of internet traffic will be comprised of video alone. What’s more, this powerhouse doesn’t shy away from duties all over the funnel. From introducing a product to a new site visitor to explaining a complex feature in a one-on-one sales demo, video is up for the task.
Hubspot
JUNE 11, 2015
When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot.". In fact, the wealth of data available to the modern day marketer can be super overwhelming.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JUNE 11, 2015
If you’re like most B2B marketers, you’re already using - or at least thinking about using - video in your marketing. And video can be an incredibly powerful medium for B2B. It brings our products to life, adds personality to what might be a somewhat dry topic or industry, and keeps our audience engaged. But modern marketers also have a lot on our plates, and before we try something new we need to know it will work.
Content Standard
JUNE 11, 2015
Have you ever purchased a product made in a foreign country, only to find the instructions that come with it are written in another language? With more companies doing business internationally and selling their goods across different countries and markets, odds are that you may have come across this issue, perhaps more than once. Talk about a frustrating experience!
LeanData
JUNE 11, 2015
Account-Based Marketing (ABM) is hot right now, but why? It’s not like it’s a new term or practice with citations at least a decade old. Recently the space has been heating up as new technologies allow marketers to increasingly target their specific buyers. With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you? Do you sell to people or companies?
Brandfolder
JUNE 11, 2015
We’re on a constant quest to become more inspired and enlightened about the world of branding. As a result, we end up reading, watching and listening to a great deal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
JUNE 11, 2015
Account-Based Marketing (ABM) is hot right now, but why? It’s not like it’s a new term or practice with citations at least a decade old. Recently the space has been heating up as new technologies allow marketers to increasingly target their specific buyers. With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you? Do you sell to people or companies?
The Freeman Company
JUNE 11, 2015
Engage Audiences and Become a Better Event Speaker
LeanData
JUNE 11, 2015
Account-Based Marketing (ABM) is hot right now, but why? It’s not like it’s a new term or practice with citations at least a decade old. Recently the space has been heating up as new technologies allow marketers to increasingly target their specific buyers. With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you? Do you sell to people or companies?
Hubspot
JUNE 11, 2015
Recently, someone sent me a blog post that helped them get to inbox zero -- for good. "It takes about 15 minutes to set up, but might change how you work with email forever," claimed the post's author, Andreas Klinger. I could hardly wait to try it out. I couldn't be more pleased with the results. I made it to inbox zero in a single afternoon -- and when it happened, I almost leapt out of my chair in excitement.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
JUNE 11, 2015
Account-Based Marketing (ABM) is hot right now, but why? It’s not like it’s a new term or practice with citations at least a decade old. Recently the space has been heating up as new technologies allow marketers to increasingly target their specific buyers. With a lot of buzz comes confusion, so let’s start at the beginning — Is ABM right for you? Do you sell to people or companies?
EMagine B2B Blog
JUNE 11, 2015
Up until now, it seems as though most companies (agencies included) separate the roles of sales and marketing. For the past few years, industry experts have been talking & writing about how the alignment of these two teams can drive growth and success. The discussion was largely theory and we didn’t see the realization of it. According to this study by Aberdeen on the collaboration between sales and marketing teams, “highly aligned organizations achieved an average of 32% annual revenue grow
Hubspot
JUNE 11, 2015
The media landscape has changed dramatically over the last few years. While many traditional publications and media startups are being acquired , laying off employees, or even going out of business, some publications are weathering the storm just fine. Just look at Harvard Business Review and VentureBeat to see what I mean. Harvard Business Review reaches between four and five million unique visitors each month, and VentureBeat , an independent technology news site, reaches over seven million.
Content Standard
JUNE 11, 2015
A whopping 98 percent of marketers report a positive ROI when using real-time strategies as components of their social media campaigns, according to a new study. The study serves as a strong endorsement of an agile and flexible strategy that accounts for real-time content. The Results Are In. Marketers have embraced such strategy because they’re getting strong results: Seventy-eight percent of brands have earned ROI of at least 50 percent of their initial investment, according to the 2015
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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