Tue.Nov 15, 2011

Trending Sources

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. They look really great. Lingering questions plague my thoughts: Is it really all that?

How to set up your Google+ Brand Page right

Biznology

Image via CrunchBase. Last week, I wrote  Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post   (because all of the advice still applies). Not So, in this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

B2B Marketers Need To Wake Up and Get Social

B2B Marketing Insider

A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. But now, it is one year later, and a number of recent reports paint a picture  of slowing progress, even some reversals, begging  the question: have B2B Marketers adapted or are we ready to perish? Answer.

Turning social media attention into income

grow - Practical Marketing Solutions

By Srininvas Rao, Contributing {grow} Columnist. A few months ago I was let go from my job heading up the social media efforts for Flightster.  I immediately entered panic mode and frantically searched for a job only to realize that living in Costa Rica was going to severely limit my chances of finding anything. So I decided to table my job search and return to the United States.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

The Kim Kardashian and Kris Humphries wedding made a big splash, but the lasting impact hasn’t been what the couple was likely looking for. Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. Each of these problems is familiar, and examples are included with each mistake. Empty promises Kim and Kris’s vows were empty. The traditional “Til’ death do us part” should have been replaced with “Until the party is over.” Modernista! Oracle Sitewire

Savvy Toolkit - 9 Types of Collaborators

Savvy B2B Marketing

The SavvyB2B Marketing blog is at its very heart a collaboration. No one of the six of us can take more or less credit for its success. We are truly all equal partners. Perhaps hard to believe but I can't really remember one substantial disagreement in the almost 3 years we have been at this. have encouraged the other Sisters to discuss their collaboration styles in comments.

Test 34

Google Adds Google+ Posts and 'Add to Circles' Buttons to Search Results

Hubspot

It was only a matter of time. Yesterday, All About Content revealed that Google+ posts had started to appear in Google.com organic search results for some Google+ business accounts that have been approved for Direct Connect. These Google+ results appear for both Google+ users and non-users. These Google+ post results appear directly below the results for a brand's website. Marketing Takeaway.

25 Must-Haves for a Remarkable Website

Sazbean

The internet has fundamentally changed the way people learn and shop. business website is the central component of reaching potential customers, educating them, and convincing them to buy. Almost every business, whether B2B, B2C, non-profit, local, or global, needs an online presence to reach buyers in the internet age. After all, a company’s website is its virtual storefront. But having a website alone isn’t the key to great results. Instead, it’s the ability turn your website into an inbound marketing machine. – 25 Must-Haves for a Remarkable Website by Jessica Meher. News & Notes

B2C 25

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The top 50 in sales lead management: Whon do you pick to be on the list?

Fearless Competitor

Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the  Sales Lead Management Association  (SLMA) is closing the polls at Midnight Pacific Time ( UTC-8 ) on Wednesday, November 30th. Both members and non-members can vote. link]. Thank you. Demand Generation

Link 31

The 7 Worst Marketing Emails You've Ever Seen

Hubspot

Marketing shouldn't make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn't suck this bad. Marketing should solve problems, not induce fits of rage. Raise your hand, and repeat after me. "I will stop sending marketing emails that makes people want to punch me."

Test 19

Do you let tradeshows eat up your online marketing budget?

EMagine B2B Blog

Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall.  No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors.  They’re the casinos of corporate marketing. Perhaps that’s what explains why small [.]. B2B Web Strategy

Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)

ANNUITAS

This is part two of our 2-part series on how the C-Suite can help affect marketing and sales for the better. (c lick here for part one ). recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges.  17% cited difficulty in getting buy-in or support from the C-Suite.  Quite frankly I am surprised that the percentage is not higher. Don’t Stay Married if It’s Not Working. Hear me out here. I am not advocating divorce.  Stop Talking About Alignment. This seems to be only a fraction of all that has been written on this topic. 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Sunnyside Up Mobile Marketing Works for First Watch Cafe

Content Marketing Today

Sure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida. Imagine my surprise when I pulled up behind this small van on a Naples street. started to get hungry just looking at the back of the van. This is mobile marketing that quite literally whets my appetite. They are famous for great breakfasts and friendly servers. Even better, it’s eminently sharable.

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S., Here is a comprehensive list of great tips and tricks every marketer should know to master mobile marketing. Get Started. Be Legit.

SMS 15

Pre-Order The B2B Social Media Book and Get Free Bonus Chapter

Social Media B2B

We wrote The B2B Social Media Book to help B2B marketers better understand social media for their B2B companies. We focused on lead generation because once marketers can tie social media to a company’s bottom line revenue the conversation about social media adoption across the organization becomes easier. It is called Stop Wasting Time With Social Media! Create A Better B2B Website Today!

Order 21

Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Lies, Damned Lies, and Statistics

Fearless Competitor

This article also ran at Digital Brand Marketing. Don’t believe everything that companies tell you. Sometimes vendors get an inch and take a mile. Check out the claims in this email. Editor’s note:: I was once a guest on this company’s weekly video show. Wonderful people, but…). Very impressive email, HubSpot. You obviously worked hard on it. One small problem – it’s not true. Those numbers are fabricated. Someone outed you in post entitled Lead Generation : How Some Marketing Software Firms Stretch the Truth. Where did 5,000 come from HubSpot? That important data was omitted.

InsideView Brings Sales Intelligence to International Sales Teams

Sales Intelligence View

After tremendous growth in the US, InsideView, the leader in sales intelligence and social selling, announced today the beginning of its global expansion beginning with its InsideView UK and Ireland Edition. Thousands of US companies now deploy InsideView’s award-winning company and people intelligence to increase the productivity of their customer-facing employees, improving metrics across the customer cycle, including lead conversion, win rates and customer retention and expansion. Global Demand for InsideView’s Sales Intelligence. Sales Intelligence Tailor Made for the UK and Ireland.

How to Find Real Talent (Go Beyond the Resume)

Fearless Competitor

Resumes are poor predictors of people performance. “ Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization. ” Christopher Collins, Cornell University School of Industrial and Labor Relations. (in an article in the WSJ about how companies try to lure back former employees.). LeadershipIQ found the vast majority of new hires were so-so and almost as many failed. within 6 months in their article: Companies Are Doing a Lousy Job of Attracting Great Talent. Learn more about Dan   here. By Dan Paulson.

Top 5 Things Professionals Need to Know When Pitching the Media.

Marketri

Media 7

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The 5 Deadly Sins of Email Marketing

Hubspot

There are a lot of things that can go wrong with email marketing -- broken links, typos, unoptimized images -- the list goes on. If we step away from this detail-oriented mindset, however, we can understand and fix some of the bigger issues that are likely holding our email marketing campaigns back. That's why David Meerman Scott has identified five deadly sins of email marketing. Database Fails.

Just two days to the Premier of Mad Marketing TV

Fearless Competitor

Just two days to the Premier of Mad Marketing TV. Thursday at 9am PT and Noon ET you will find the premier at Mad Marketing TV on YouTube and at www.madmarketing.tv. It’s already winning rave reviews! Here are some facts about the first show: Host is Jeff Ogden of Find New Customers. Sponsor is Act-On Software. First (and second) guest is Adele Revella of the Buyer Persona Institute.

6 Steps to Implementing an Effective Lead Management Process

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. Is your business following an organized and effective lead management process? Step 1: Identify and Understand Your Leads.

Want to Twitter Better? Diversify Your Pronouns

B2B Memes

One of my favorite Joe Pulizzi sayings is “ it’s not about you.” ” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. Journalists generally don’t see this as their own problem. After all, their role is to point towards other people.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Get Married to Your Clients in 90 Days

Tomorrow People

Two hours to more prospect pulling power? That’s right. In just one two-hour workshop, we’ll show you how you can attract customers more easily and start building a committed customer-base in just 90 days - by applying the power of inbound marketing. Inbound marketing offers companies in all sectors a more powerful and affordable way to draw in new business, providing a 15% increase to top line growth at 60% less cost than traditional marketing methods. Nurturing and winning more leads and customers at less cost. In just two hours. Interested? Limited places left.

Tips for Creating a Business Video

Client Bridge

Video tours, a way of showing potential customers the steps in a process or the benefits of a product or service, can be a great marketing tool. And almost anything can be "toured". From MarketingProfs, here are some tips for making your own video tour. Put Yourself in the Customer's Shoes" Be honest and consider your customer's perspective. Focus on the things that will differentiate your product/services from the customers point of view. Keep the Video Content Relevant" If it doesn't help your customer, leave it out. Give your tour a storyline. View Original Article

Tips On Commanding Respect While Teleprospecting Tough Prospects

Sales Prospecting Perspectives

A big challenge for most of the newer teleprospecting and inside sales reps I’ve worked with over the years is being able to talk the talk once they get a decision maker on the phone. Let’s assume you’ve worked tirelessly to get a high level title finally engaged in a conversation, but every word that comes out their mouth is an acronym or some industry specific term that’s way over your head. The average rep’s reaction is to panic and not know where to take the conversation. Most of us who’ve been in the technology sales world have been there.

How to Leverage Your Facebook Fan Page Welcome Tab

SnapApp

For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. As time passes, only a portion of new fans will remain engaged ?by through Facebook's content sharing mechanisms.?For The Wall.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.