Marketing Insider Group
MAY 28, 2014
'One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story.
Buzz Marketing for Technology
MAY 28, 2014
'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and
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ViewPoint
MAY 28, 2014
'According to ITSMA’s research , while there are professional services and solution providers with unaided awareness in the market (IBM – 52% of respondents, Accenture – 25%, HP – 22%) there were literally scores of other vendors mentioned when 466 business and IT executives were interviewed about services providers in September – November, 2013.
Webbiquity
MAY 28, 2014
'Guest post by Daniel Faggella. Building an email list is vital for online business success. But it takes time, money, and work. Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. Principle 1: The Yellow Brick Road. When a prospect enters your world, via opt-in, by registration, by a first purchase… they should not be permitted to stray.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Writing on the Web
MAY 28, 2014
'Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. Rafael Nadal dominates on clay courts and has the world record number of wins: the last eight of nine French Opens. Earlier this season Nadal was struggling, and some are saying that he won’t be successful with a win this year. But consider this: Nadal has a superb serve: 177 aces and 83 double faults in the last nine years.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MAY 28, 2014
'Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough.
Direct Response Coach
MAY 28, 2014
'You’ve got to love drip email. I know I do. Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your sales people) don’t have the time [.]. The post 15 Ways to Use Drip Email appeared first on McCarthy and King Marketing.
Digital B2B Marketing
MAY 28, 2014
'Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings.
Convince & Convert
MAY 28, 2014
' Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them. Nothing is black and white, especially marketing. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
MAY 28, 2014
'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. This was the opening paragraph from Eat24’s May 16 th weekly coupon email.
SugarCRM
MAY 28, 2014
'The post What Do Eddie Money, Marketing, and Sirius Decisions Have in Common? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Hinge Marketing
MAY 28, 2014
'“We need PR and marketing.” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. Advances in web technology have accelerated this change and led to innovative ways of presenting a value proposition.
Hubspot
MAY 28, 2014
'Today, Facebook announced a new feature that might make even the oversharers among us squeamish. It''s a feature that taps into your cell phone''s microphone, and identifies the TV show, movie, or song playing in the background so you can share it on Facebook. (If you''ve ever used the popular app Shazam to identify a song -- or seen someone waving their phone in the air at a bar -- it''s kind of like that.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
MAY 28, 2014
We have a great news! If you have a Facebook page you can now use our new JotForm Tab Facebook app to embed a form on your Facebook page. Sign up to create your own Facebook form today -- it's free! How to install It only takes 3 easy steps to install JotForm Tab to your Facebook Page. 1) C.
Hubspot
MAY 28, 2014
'Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks.
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Brandfolder
MAY 28, 2014
Earlier this month we released [Event Feed]([link] and our 2nd major feature release this month builds on top of that: Follow for Brandfolders. Every Brandfolder (including free ones) now have the option.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Convince & Convert
MAY 28, 2014
'This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others) please subscribe to my YouTube channel.
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Hubspot
MAY 28, 2014
'Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good. The wrong presentation can diminish the data’s message or, worse, misrepresent it entirely.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Hubspot
MAY 28, 2014
'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs.
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Hubspot
MAY 28, 2014
'Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. We felt we needed to respond. Anonymous social media marketer, this letter is for you. Hey there, Anonymous, I saw your post on Digiday yesterday about how much your job and the larger social media industry sucks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
Hubspot
MAY 28, 2014
'Even though I''m a marketer, one of my least favorite activities is filling out forms on websites. Google''s AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda. Still, if you want to grow your business, website forms are part of the gig. Your job is to make sure your forms are ones people actually fill out.
GreenRope
MAY 28, 2014
GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!
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