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GROW - PRACTICAL MARKETING SOLUTIONS APRIL 15, 2012  Why Google+ Needs to be Jay-Z Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” As long as that is the major value of the platform, it’s going to be a difficult proposition to compete with Facebook. The Kids. Reliable. | | CUSTOMER EXPERIENCE MATRIX APRIL 15, 2012  B2B Email Benchmarks: Answers Vary Widely One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks. Here is the U.S. Signup.to | INBOUND MARKETING AUTOMATION BLOG APRIL 15, 2012 Marketing Automation: Automatic People? In the early days of our technology’s development, machines helped us to overcome a human limitation. Tools make our fingers as strong as steel, or enable our eyes to see in the dark, for example. But today the machines we make push this much further: they replace the human’s involvement in the task entirely. IBM’s DeepQA [.] No related posts | | | | | | | |
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IT'S ALL ABOUT REVENUE | SUNDAY, APRIL 15, 2012  Which Industries are Adapting to Changes in Email Marketing?
by Egan Cheung | Tweet this We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month they send at least 100 emails. Although most studies show email open rates consistently dropping, our data is actually showing that in most industries open rates are rising! Coupled with pretty steady click-through rates, you will notice a corresponding decrease in click-to-open rates. What’s going on here? Are people really opening our email more and interested in them less? MORE >> -
FEARLESS COMPETITOR | SUNDAY, APRIL 15, 2012  Generalists vs. Specialists – Why Specialists Know So Much More
Specialists are vastly superior to Generalists. Read this to know why. was chatting with my good friend, Jim Burns CEO of Avitage , about content marketing. was struck by Jim’s deep knowledge and expertise. And the highly innovative approach he use to create a video briefing sponsored by Act-On Software by using Watchitoo and syndicating it to other sites, such as this blog. was struck by the difference in conversations between an expert like Jim and the run of the mill marketers I talk to all the time. Then it hit me. It’s all about specialization. We’re Specialists too. MORE >> -
JUNTA 42 | SUNDAY, APRIL 15, 2012  5 Content Marketing Lessons from Jackie Robinson #42
Today is the 65th anniversary (April 15th, 1947) of Jackie Robinson breaking the color barrier in professional baseball. In his honor, EVERY major league baseball player will be wearing (the now retired) number 42 on the baseball diamond today. If you’ve been a regular reader of this blog, you know that my favorite color is orange and my favorite number is 42 (hence our first company, Junta42 ). It’s the angle at which a rainbow appears. Because of the band Level 42 (Lessons in Love was my favorite song to play the bass guitar with). and, of course, Jackie Robinson. Here goes. MORE >> -
REVENUE JOURNAL | SUNDAY, APRIL 15, 2012  What I Learned Eating My Own Dog Food
As I mentioned in a previous post , I recently hired someone I trusted to interview my own clients and book buyers about my methods, to make sure I was doing as good a job as possible. What I learned will help you understand why this is such a valuable exercise. But first a confession: Even though I truly believe in this method – interviewing your current customers to sell more effectively to future customers – I still experienced the exact same natural resistance to the exercise that my own clients always feel. read more. Customer Centricity Customer's Buying Process MORE >> - Don't Miss These Great B2B Marketing Webinars
For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy. For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk. Thank you, Holger Schulze MORE >>
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