Wed.Feb 20, 2013

Trending Sources

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. The Fold Rush. Climbing Above the Fold.

Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails

Sales Prospecting Perspectives

I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses. Good emails follow similar guidelines, but here are a few that are tailored to the written, rather than the spoken word. Know Your Objective – The purpose of an email is to interest your prospect enough so that you can set up a phone call. Much like your voicemail, keep it short and to the point. If a prospect thinks they have enough to make an informed decision on their own, they’re not going to want to talk to you further. No one wants to talk to a salesperson.

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The Power of Custom Images in Your B2B Marketing

B2B Ideas @ Work

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Twitter exec discusses new business advertising options (video)

grow - Practical Marketing Solutions

Click here if you can’t view this short video interview with Twitter’s Don O’Leary. You need a score card to keep up with all the changes going on at Twitter. A few months ago, I had the chance to meet Don O’Leary , who had just taken a new job growing Twitter’s commercial prospects in Europe. Hope you enjoy this short video interview. Comments What a great interview!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

When Content Formats Reach Their Peak: The Risk of Late Adoption

Hubspot

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Now I'm gonna ask you to place an over-under bet with yourself. How long do you think it'll take for that innovation to be copied or adopted by hundreds, if not thousands, of other people? Pretty good, eh? it's out there and publicized as much as humanly possible.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. We also like the fact that Workbooks keeps our customer details in the UK compared to Salesforce, who kept all our data in the USA.”.

[Video] Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. Nor will they get excited about meeting you if you describe yourself as a high energy, tenacious sales hunter. That’ll scare ‘em off good. She gets my challenges.

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1

Marketing Action

Jeanniey Mullen, Global EVP & CMO of Zinio , along with Lee Odden, CEO of TopRank Online Marketing , teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year. The webinar was jam-packed with valuable insight and tactics, so much so that we can’t squeeze it all into one post. Here’s Part 1, and we’ll follow up with Part 2 next. Stay tuned!

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500 after for years. Related articles.

INFOGRAPHIC: Content Marketing vs. Traditional Advertising

Client Bridge

From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article

Metrics can tell you what, who, and how, but not why. And why is all that matters.

Cloud Potential

Thanks to site tracking, cookies, and A/B testing, you can monitor and analyze what any person does on your website, and how they respond to your content. So why are companies still struggling to produce content that helps them sell? Because metrics can tell you what, who, and how, but not why. If you don’t know the why, you don’t know what you have to do to sell more. read more.

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Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed. Nor will they get excited about meeting you if you describe yourself as a high energy, tenacious sales hunter. That’ll scare ‘em off good. She gets my challenges.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Well, times have changed. But this ability raises another issue. Click to Play.

Deciphering Facebook’s EdgeRank

Fathom

You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank

Marketing Automation 101

Sazbean

Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology.  And how do you get there? Marketing automation technology can help. In this post, I’ll share some of the basics about this important technology. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing automation helps you achieve success in 4 key ways: 1. You are able retain and extend customer relationships.

Thanks for all the awards! Jeff Ogden of the sales lead generation company Find New Customer is honored!

Fearless Competitor

Buffer I’m honored and flattered to be an award-winning B2B sales and marketing expert in sales and sales lead generation. Please forgive me for beating my chest. Here are a few of the recent awards. Top 25 Sales Influencer (OpenView Labs). Top 50 Influencer in Sales Lead Management (SLMA) – Twice! Top B2B Blog of the Year (Buyerzone). Very cool. Top 25 Sales Influencers for 2012.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How do You Sell Marketing Automation to Internal Stakeholders?

Modern B2B Marketing

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear? Remember to make sure you have your presentation ready to go, including slides that explain the benefits and what the ROI will be for your business.

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The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase. He wrote the book back in 2006, which in today’s rapidly changing market, means it’s practically a classic. Online research.

Boomers, Seniors & the Internet [Infographic]

Fathom

When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older … Continue reading → The post Boomers, Seniors & the Internet [Infographic] appeared first on Fathom. Healthcare Industry Usability Web Design & Development boomers seniors web design

What is a Press Release and How to Write One

Writtent

You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” PRWeb shows [.]. Content Creation

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. As you can see in the SnapApp  bracket contest below, two content types will square off against each other vying for your votes from today up until March 14th. Content loading.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. We also like the fact that Workbooks keeps our customer details in the UK compared to Salesforce, who kept all our data in the USA.”.