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| | SALES PROSPECTING PERSPECTIVES FEBRUARY 20, 2013 Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses. Good emails follow similar guidelines, but here are a few that are tailored to the written, rather than the spoken word. Know Your Objective – The purpose of an email is to interest your prospect enough so that you can set up a phone call. Much like your voicemail, keep it short and to the point. If a prospect thinks they have enough to make an informed decision on their own, they’re not going to want to talk to you further. Ditch the Pitch! No one wants to talk to a salesperson. | BIZNOLOGY FEBRUARY 20, 2013  Do we care if web content is “above the fold”? Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. Good question! The Fold Rush. | HUBSPOT FEBRUARY 20, 2013  How to Design a Site Structure Visitors AND Search Engines Love If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it for them -- as in, how easy it is for visitors to navigate through your website. really isn’t. | | | | | | | |
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IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 20, 2013  3 Ways Interactive Content Can Boost Email Performance
by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. In addition, far too often marketers have to sacrifice deep personalization in their email outreach. MORE >> -
CONTENT MARKETING EXPERIENCE | WEDNESDAY, FEBRUARY 20, 2013  Mobile content marketing and content consumption: data and evolutions
Marketing TechBlog organizes a webinar , in association with content marketing platform Compendium and marketing automation firm ExactTarget. The topic: mobile content marketing. To generate attention for it, they used content, ‘noblesse oblige’ And as most of us love visual content one of the chosen content formats to promote it is the infographic below on the state of mobile content marketing. The increasing adoption of mobile devices and technologies, deeply impacts consumer behavior and even the ways we work and do business ( consumerization , collaboration, mobile CRM, etc.). MORE >> -
B2B IDEAS @ WORK | WEDNESDAY, FEBRUARY 20, 2013  The Power of Custom Images in Your B2B Marketing
While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics MORE >> -
SYNECORE | WEDNESDAY, FEBRUARY 20, 2013  How Facebook’s Graph Search is Embracing SoLoMo
Graph Search is Facebook’s debut in to the search engine market. Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is "not Web search,” many have speculated that Graph Search is the social media website’s attempt to compete with their biggest competitor, Google, in the market for search. Unique Capabilities. Unlike Google’s Penguin algorithm, Graph Search relies on social interactions made on Facebook to make up the database of information it can pull from. Also unique to Graph Search is its capability of reading inquiries in natural language. share of Facebook? MORE >> -
ENGAGE | WEDNESDAY, FEBRUARY 20, 2013  The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
Unless you’re living under a rock (or in an apartment without an internet connection, which sounds a lot worse) you’ve undoubtedly noticed the increasingly loud chorus of brand marketers, bloggers, and media pundits singing the praises of content marketing. And if you haven’t, then just take a quick look at this Google Trends chart showing the surge in people typing the phrase “content marketing” into Google and seeing what treasures they might find. Hint: It’s likely content marketing about content marketing. Very meta. But this is the internet—what did you expect, cats? Okay, And why not? MORE >>
- In A Minute: 7 Practical Email Deliverability Resolutions You Can Stick to in 2013 CROSS-CHANNEL CONVERSATION | WEDNESDAY, FEBRUARY 20, 2013
- When Content Formats Reach Their Peak: The Risk of Late Adoption HUBSPOT | WEDNESDAY, FEBRUARY 20, 2013
- Marketing Automation 101 SAZBEAN | WEDNESDAY, FEBRUARY 20, 2013
- Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013
- Metrics can tell you what, who, and how, but not why. And why is all that matters. REVENUE JOURNAL | WEDNESDAY, FEBRUARY 20, 2013
- Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1 MARKETING ACTION | WEDNESDAY, FEBRUARY 20, 2013
- INFOGRAPHIC: Content Marketing vs. Traditional Advertising CLIENT BRIDGE | WEDNESDAY, FEBRUARY 20, 2013
- Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
- Examples of a Good LinkedIn Summary JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 20, 2013
- Deciphering Facebook’s EdgeRank FATHOM | WEDNESDAY, FEBRUARY 20, 2013
- How do You Sell Marketing Automation to Internal Stakeholders? MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 20, 2013
- Joe Pulizzi: content marketing works when customers stop ignoring you CONTENT MARKETING EXPERIENCE | WEDNESDAY, FEBRUARY 20, 2013
- Boomers, Seniors & the Internet [Infographic] FATHOM | WEDNESDAY, FEBRUARY 20, 2013
- How To Create More Quality Content (With the Little Time You Have) NNC SERVICES | WEDNESDAY, FEBRUARY 20, 2013
- The 6 Major Buying Influencers SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 20, 2013
- What is a Press Release and How to Write One WRITTENT | WEDNESDAY, FEBRUARY 20, 2013
- Maximizing Marketing Spend with Attribution Models THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 20, 2013
- Thanks for all the awards! Jeff Ogden of the sales lead generation company Find New Customer is honored! FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 20, 2013
- [Video] Examples of a Good LinkedIn Summary JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 20, 2013
- Are you Using Database Strategies to Reach the Professional Tradesmen? TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 20, 2013
- Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013
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