Tue.Aug 19, 2014

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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:

ViewPoint

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect̶

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Lead Nurturing Isn’t a Stage in the Sales Funnel

ANNUITAS

'There are few things more enticing than reading or engaging in a dialogue about something controversial. We eat it up. Additionally, it really gets us thinking about the topic, which is a great thing. Take a look at an excerpt from a Leadspace Radio via Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. LeadspaceRadio: “You speak around the world – what’s one piece of advice that you think is received as somewhat controversial?

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Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

'“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue.

CMO 169
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Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

'Here’s a question for those of you who engage in some type of social media monitoring for your organization: If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? You might say that you’d identify words or phrases that you think people might use during the event, perhaps promote a unique hashtag, plug these keywords into your social media monitoring.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Measure Up Blog has Relocated to [link]

Vision Edge Marketing

'To all our readers and followers. Hope you are having a wonderful summer. We have moved the Measure Up Marketing blog directly to the VisionEdge Marketing site; enabling our content to all be located in one place. The blog can now be found at https://www.visionedgemarketing.com/blog/. We appreciate your support and shares, thank you! Stay tuned, new content will be posted shortly.

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B2B Lead Generation Served Las Vegas Style

LEADership

'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say. I say that’s easier said than done. When you have spent a riveting session with the unmatched Tony Robbins in the “entertainment capital of the world”, how can you possibly just leave it all behind? No matter how many times you go back, you return home from Vegas with a little more wind beneath your wings.

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8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

'By Dawn Gadless | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? Could it be better optimized via design for conversions? We have broken down eight reasons why you need to think about a redesign today. 1) Your Website Is A Dinosaur: When was the last time you redesigned your website?

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How do you Develop and Communicate your Unique Business Benefits?

The ROI Guy

'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? If you answered “Yes”, you are not alone. While buyers are scrutinizing proposals with a keen eye on value / ROI, the average rep still reverts to a less than effective product centric sales pitch – focusing on your product, features and price vs. the buyer challenges and the differentiated value you can deliver in helping overcome these challenges.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments. But not in the content marketing world.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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No More Facebook Like Gate – Why and What Now?

LeadSquared

So, after the Facebook’s newsfeed filtering algorithm that caused organic reach to drop for brands , Facebook is up and flexing its muscles yet again. The change is a small one this time though. If you haven’t heard about it yet, it is this: [Tweet “No hiding content and contests behind “Like Gates” anymore is Facebook’s newest verdict!”].

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Why You Need to Stop Neglecting Your Old Content

Hubspot

'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content?

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Just How Creepy Can Targeted Ads Get? New Tool Promises To Tell You

readwrite

Ever find yourself scrolling through a website and seeing an advertisement that’s a little too well-targeted? You know, as if the advertiser knew you recently twisted your ankle and need to buy some sturdier shoes? Columbia University researchers are working on XRay, a tool to help innocent Internet users make sense of those ads that stalk us, sometimes in ways that are worse than creepy.

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Do You Need a Raise? How to Get Paid What You Deserve

Hubspot

'No one likes to put the trash out. Or got to the dentist. Or do their taxes. Asking for a raise is right up there with those unpleasant activities -- but you have to be brave if you want to get paid what you''re worth. Unfortunately, compensation hasn’t increased much in recent years. According to the U.S. Bureau of Labor Statistics , employee compensation went up 1.9% in 2013.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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C&IT: FreemanXP Expands in the UK

The Freeman Company

'UK industry pub covers our growing London-based tribe'

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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Write search optimized headlines but have a heart

Biznology

'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, “robotic,” keyword-explicit headlines and articles, but Google is not.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? As a writer, I’m of the mind that being right-brained is critical to the job (I’m not saying this just because my math skills are limited to basic arithmetic, but also because good writing involves a flair for the creativity).

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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3 Ways to Justify Your Event Spend

Adobe Experience Cloud Blog

'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.

Spending 104
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy

Hinge Marketing

'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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How and When to Use the 9 Most Common Types of Image Files

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you are just trying to figure out which program opens an INDD? Unless you are a graphic designer by trade, chances are you’ve never needed to understand things like what separates a TIFF from a PDF from a PSD.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

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23 Terrific Email Marketing Guides

Webbiquity

'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • 91% of consumers use email at least once a day. . • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. • 60% of marketers say that email marketing is producing an ROI for their organization.

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GreenRope Makes Inc.'s 500 Fastest Growing Companies

GreenRope

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not