Marketing Insider Group

DECEMBER 18, 2013

'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.

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Stats Content Marketing Content Curation 215

Biznology

DECEMBER 18, 2013

'Digital Divide (Photo credit: Free Press Pics). This is part 2 of the Hindsight 20/20 series. Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants when rolling out a social business platform in a large organization, and how to approach it.

Peer-to-peer 129

Peer-to-peer Internet Marketing Twitter Facebook 129

Crimson Marketing

DECEMBER 18, 2013

'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years.

Statistics 126

Statistics Planning PPC Marketing Budget Creation 126

Convince & Convert

DECEMBER 18, 2013

'If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged).

Paid Content 132

Paid Content Twitter Advertising Agencies Banners 132

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Webinar Metrics

Adobe Experience Cloud Blog

DECEMBER 18, 2013

'Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Whether you’re hosting, attending, or sponsoring an event, your company’s focus, perspective, and personality will be on display.

Planning 105

Planning B2B Thought Leadership Marketo Thought Leadership 105

The ROI Guy

DECEMBER 18, 2013

'If you are marketing and selling technology solutions to IT executives, this article is for you, and essential to your 2014 sales and marketing plans. The share of technology decisions made by IT is at an all time low, this according to IDC research, which indicates that business buyers now fund 61% of all technology spending. According to the IDC IT Buyer Experience Survey of 194 worldwide organizations, Business Buyers now exert 48% of the influence over the technology buying process.

Planning 61

Planning Spending Customer Surveys Marketing Plans 61

Hubspot

DECEMBER 18, 2013

'I''m all about New Year''s resolutions. I don''t make them in a hasty rush on December 31, either -- around November, I tend to start taking stock of my year and think back to the highs and lows that marked the previous months. That way, when January 1 rolls around, I''m ready with some kick-ass resolutions that''ll make the next year, hopefully, awesome.

Work Management 53

Work Management Paid Search Agency Marketing Management Multi-Channel 53

Vidyard

DECEMBER 18, 2013

Last week my aunt texted me to tell me to check my email. This may have been digital overkill, but clearly there was something I needed to see. Who would have guessed that the important thing I had to drop everything to watch was a video from an airline? The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason).

Video Marketing 51

Video Marketing Paid Search Agency Planning Work Management 51

Hubspot

DECEMBER 18, 2013

'New Year''s Day is right around the corner. For some that could mean going to the gym on the regular. For others it may mean going on that diet you''ve been avoiding. But when you put your marketing hat on in 2014, what is it you''ll be working on? Well, if you''ve been meaning to get your blogging muscles in shape, we''re here to help you do it. Today, we''re excited to announce the 30-Day Blog Challenge, which will run from January 2, 2014 - January 31, 2014.

Paid Search Agency 52

Paid Search Agency Companies Blogger Stats 52

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Everything Technology Marketing

DECEMBER 18, 2013

'Check out this great new infographic about contact forms. Thank you Lisa Margetis at SingleHop.

Contacts 119

Contacts Contact Marketing Marketing 119

Hubspot

DECEMBER 18, 2013

'As reported by Network for Good , a third of annual online giving will occur this month and 22% will occur the last two days of the year. In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation.

Hubspot 49

Hubspot Telemarketing Transparency Paid Search Agency 49

Hubspot

DECEMBER 18, 2013

'The days remaining in 2013 are few, and 2014 is just around the corner -- things you undoubtedly know already. But here''s something you may have forgotten about: There''s not much time left to finish up your holiday shopping. ( Gasp! We know.). Maybe you''re a marketer and looking to complete your wish list. Or maybe you''ve got a team of marketers you want to make smile.

Planning 61

Planning Class Work Management Paid Search Agency 61

Hubspot

DECEMBER 18, 2013

'When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will look forward to getting our newsletter," they argue. "Since we''re only sending it once a month, it''ll be a breeze to put together," they say.

Newsletter 61

Newsletter Advertising Mediums Aggregators Email Marketing 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning