Fri.Mar 24, 2017

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The Value Of B2B Branded Communities In 2017

Influitive

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these communities consistently fail to live up to expectations on both sides of the screen.

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Weekend Reading: “Sales EQ” by Jeb Blount

Marketing Insider Group

For the 115th episode of The Marketing Book Podcast, I interviewed Jeb Blount, author of “Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal.” Jeb Blount explains that the sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more […].

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4 Steps to Prove Marketing's Value to the CEO

Hive9

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case.

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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Hubspot

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

More Trending

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The Changing Face of B2B Marketing

The Lead Agency

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them.

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THE HACKIES: Rapid prototyping & MVP development are key to martech success

chiefmartech

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions over the past few years — chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

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If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy

Content Standard

You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy. In true Pygmalion fashion , you’ve shaped their personalities, and you’re even more familiar with the intimate details of these prototypical models than you are with your own family members.

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#SproutChat Recap: Creating Shareable Content

Sprout Social

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat , the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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33Across Celebrates Our Biggest Hackathon

33Across

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. The post 33Across Celebrates Our Biggest Hackathon appeared first on 33Across.

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Why B2B Sales Should Not Be Creating Content

VisumCX

I was speaking to a B2B marketer recently about their need to create content that was aligned to the customer journey. She told me that after a week of meetings between marketing and sales, it was decided that sales was going to create the customer facing content and messaging for the organization. In her words “we have lost that battle.” The explanation given was that sales has a unique view into their customers and buyers and given that perspective; they should be the group that develops the c

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33Across Celebrates Our Biggest Hackathon

33Across

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. The post 33Across Celebrates Our Biggest Hackathon appeared first on 33Across.

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Want Better Results? Try Expecting and Inspecting

Akoonu

Marketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. "There is no such thing as failure. There are only results.” Tony Robbins. People are more likely to produce results when they are held accountable to them. However, accountability isn’t accidental.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Embracing Data and Mobile to Personalise Brand Experience

The Freeman Company

The Drum Arms hosts sessions during Advertising Week Europe

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Its all about the Benchmarks

The ROI Guy

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Walker Sands Earns Spot on Clutch’s List of Leading Chicago Full Service Digital Agencies

Walker Sands

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Meet the king, the queen, and the crown jewels: content, customer experience, and data

Biznology

Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business? Good questions, if I do say so myself. Even better: I’ve got some answers for you. Content is king. Customer experience is queen. Data is the crown jewels. Okay, so these sound clever and all.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Friday Five: 3/20-3/24

Walker Sands

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5 Ways to Use Your Blog to Test New Ideas

Kapost

Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” But we all know that more content isn’t synonymous with better content.

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Stay Organized: The 10 Best Cross-Platform Calendars

JotForm

One important tool for every human, and especially for web workers, is the calendar. A majority of the daily organization is done on them – and not just on a single device such as the paper planner from the old days. It is important that appointments and tasks are correctly displayed, and kept.

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What Can Your Business Learn From Restaurant Marketing? [Infographic]

Hubspot

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food. Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?".

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.