ViewPoint

OCTOBER 9, 2013

'We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire.

Sales Qualified Leads 224

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 224

Marketing Insider Group

OCTOBER 9, 2013

'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet. By the end of 2013, there will be more mobile-connected devices than there are people on earth.

Enterprise Management 201

Enterprise Management Business Work Management Click Rate 201

Biznology

OCTOBER 9, 2013

'Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will like

Practices 145

Practices Wikipedia Business Best Practices 145

Crimson Marketing

OCTOBER 9, 2013

'“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” The best content for relationship building include: Blog posts. Guest blog posts. E-books. Email newsletters. PowerPoint presentations. Podcasts.

Allocation 125

Allocation Trends Content Marketing Marketing Automation Services 125

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Convince & Convert

OCTOBER 9, 2013

'Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything.

Advertising Agencies 141

Advertising Agencies Paid Search Agency Cold Calling Content 141

Hinge Marketing

OCTOBER 9, 2013

'Social media has entered the workplace faster than many companies have been prepared to handle. Uncertainty over its benefits means adoption has been slow, especially among management consulting firms. Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of You

Marketing Management 62

Marketing Management Consulting Social Media Social Marketing 62

Hubspot

OCTOBER 9, 2013

'There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it''s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission. And also, let''s not forget: Some of the most compelling content, more often than not, includes visuals.

Merchandising 60

Merchandising Paid Search Agency Statistics Social Media 60

LeadSquared

OCTOBER 9, 2013

It was in June this year that Facebook had suggested changes to its user interface and I had written this article on the same. Looks like Facebook has finally announced the restructuring of its ad buying process and reporting tools and has rolled it out for advertisers. It is offering an objective centric interface with which Facebook ad creation will be a no mess, no trouble process.

Ads 52

Ads Mobile Advertising Facebook Small Business Marketing 52

Hubspot

OCTOBER 9, 2013

'Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don''t fully understand how to develop effective transactional emails. If you''re scratching your head now -- either because you''re not sure what transactional email are or you''re not sure how they differ from other emails -- this is the post for you.

FAQ 52

FAQ Cross-Selling eCommerce Top of Funnel 52

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Integrated B2B

OCTOBER 9, 2013

'I visit a lot of B2B companies in my work as a marketing advisor. Frankly, they don’t all leave a lasting impression. So, when I recently had the opportunity to visit a manufacturer by the name of Struers in an outlying area of Copenhagen, I wasn’t expecting to encounter anything other than yet another clean and tidy office building with an industrial feel to it.

Brand Identity 43

Brand Identity Branding Work Management Impressions 43

readwrite

OCTOBER 9, 2013

Nearly a month after Pinterest announced it would begin rolling out “tasteful” promoted pins, the feature is finally visible to users starting Wednesday. As promised, the new pins are subtle enough to miss. In a screenshot a Pinterest spokesperson sent to ReadWrite, a pin promoting a camping lantern blends in with a group of rustic forest images from users the pinner is already following.

Promotion 40

Promotion Advertisements Advertising Ads 40

Customer Experience Matrix

OCTOBER 9, 2013

'I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often? Here’s where things got interesting.

Lead Ranking 251

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 251

Writing on the Web

OCTOBER 9, 2013

'and 5 Tips to Fix Them" src="[link] width="300" height="227" title="Common Mistakes Made by Beginning Bloggers.and 5 Tips to Fix Them" /> When you first start a business blog, it’s easy to make a few blogging mistakes. While it seems like nearly every business already has a blog, new blogs are popping up every day. If you’re just getting your blog up and running, here are a few common mistakes that can be detrimental before it gets off of the ground.

Blogger 159

Blogger Tips Small Business Marketing Business Blogging 159

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Hubspot

OCTOBER 9, 2013

'With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. So, let''s save the hand-wringing and future-predicting for another day and keep it simple.

SEO 60

SEO Optimization De-duplication Inbound Marketing 60

Hubspot

OCTOBER 9, 2013

'I’ve reviewed a lot of Google AdWords accounts at WordStream -- probably thousands -- and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC results, consider this as a checklist to revamp your account. And if you’re making any of these super-common errors, it’s time to fix them.

PPC 55

PPC Cost Per Click Adwords Mobile Advertising 55