KoMarketing Associates

JANUARY 8, 2015

'One of the biggest challenges for any writer is finding new topic ideas that speak to your audience. Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. It happens to the best of us. They key is realizing that there are actually some really easy ways to come up with new ideas that your audience will want to read.

Peer-to-peer 192

Peer-to-peer Content Work Management Keywords 192

ANNUITAS

JANUARY 8, 2015

'Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Your marketing automation journey can be broken down into these four areas: Evaluation and selection, Demand Generation Strategy , Optimization, and Implementation of the system.

Marketing Automation Services 170

Marketing Automation Services Resource Management Marketing Automation Work Management 170

Convince & Convert

JANUARY 8, 2015

'Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will.

Practices 154

Practices B2B Marketing Marketing Strategy Marketing & Strategy 154

Adobe Experience Cloud Blog

JANUARY 8, 2015

'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.

B2B Thought Leadership 105

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JANUARY 8, 2015

'Image via BMW Snowchat. Still sending “Happy Holidays” or “Happy New Year” messages out? If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. Image via BMW Snowchat. The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow

Microsite 137

Microsite Campaigns Case Study Case Studies 137

Vidyard

JANUARY 8, 2015

Who doesn’t love a little “light reading” on a regular basis? You do! That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart m

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Hubspot

JANUARY 8, 2015

'If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up. While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites.

CMS Development 57

CMS Development Top of Funnel eCommerce SEO 57

Content Standard

JANUARY 8, 2015

Search engine optimization. For anyone in the content marketing world, this three-letter phrase is an essential part of a successful strategy. But with Google’s constant algorithm updates, it can often be difficult to pinpoint exactly what your SEO strategy should include. Here are some tips on how to ensure your strategy is diverse enough to weather the rapidly evolving changes in search.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

The Freeman Company

JANUARY 8, 2015

'Join FreemanXP and MPI UK&I for insights into meetings spend'

Spending 40

Spending 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JANUARY 8, 2015

Buying ads and producing content are both easy at face value. But if you don’t know your audience, chances are your marketing efforts will fall on deaf ears. According to a new report from AudienceScience, advertisers are realizing that digital marketing success rests on better knowing and targeting their audience. More than half of “mega advertisers,” or those who spend more than $64 million annually on digital advertising (see graph at right), plan to spend more in 2015 on pr

Planning 40

Planning Marketing Budget Creation Buying Cycle Marketing Budget 40

The Freeman Company

JANUARY 8, 2015

'Highlights for experience marketers from CES'

Marketing 40

Marketing 40

Biznology

JANUARY 8, 2015

'This is the second post on the Internal Social Business for Leaders series. The first one covered the most basic activity there, getting your profile done. After finishing that, you’re likely having that feeling of getting in the middle of a party by yourself and wondering if you should leave. Please don’t leave, nobody is looking at you (yet).

Business 123

Business Social Networks Facebook Activities 123

Hubspot

JANUARY 8, 2015

'Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, because that is what you are doing to your prospects and subscribers with the same email and landing page elements day after day.

Tips 58

Tips Landing Pages Click Rate Trigger Marketing 58

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EMagine B2B Blog

JANUARY 8, 2015

'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership.

Social Media 86

Social Media Media B2B B2B Thought Leadership 86

Hubspot

JANUARY 8, 2015

'If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities. But there’s one big problem here … social media never sleeps!

Social Media 61

Social Media Media Hubspot Twitter 61

Hinge Marketing

JANUARY 8, 2015

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on James McLurkin, a Visible Expert for robotics technology.

Ideal Customer Profiles 64

Ideal Customer Profiles Profiling Paper Thought Leadership 64

Hubspot

JANUARY 8, 2015

'Yes, it feels good to feel comfortable saying hello -- and even sitting down for lunch -- with your fellow coworkers. But did you know it can also make you better at your job? Having friends at work directly correlates with engagement and productivity at the office. According to Gallup''s State of the American Workplace report , strong social connections at the office can make you more productive, and can even make you feel more passionate about your work and less likely to quit -- and these ar

Correlation 61

Correlation Product Ad Building 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning