Lead Scoring: How to pick the right ingredients for high ROI
markempa
APRIL 8, 2012
Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. For example, did the person: Download a video? Watch a webinar?
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