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| | B2B LEAD GENERATION BLOG
APRIL 8, 2012 Lead Scoring: How to pick the right ingredients for high ROI
Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. For example, did the person: Download a video? Watch a webinar? Review a price sheet?
| | GROW - PRACTICAL MARKETING SOLUTIONS
APRIL 8, 2012 An inside view of the blogging process
Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! currently have about 70 ideas in the hopper. PUBLISH.
| | IT'S ALL ABOUT REVENUE
APRIL 8, 2012 Are Your Prospects Scared to Talk to Strangers? [CHART]
by Taha Sheikh | Tweet this Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects. Each outgoing email can be signed with personalized sender information such as social profiles, phone numbers, addresses and other relevant contact details. We also observed a drastic difference in open rates of 35.4% versus 7.2%
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