Sun.Aug 30, 2015

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4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. ( Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). 1. MOZBar. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunitie

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before? As ABM has become a growing force in the B2B space, it’s something that is being asked more often. Is this a trend that will profoundly change how we all do business, or a fad that quickly will pass away?

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Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only call-blitzing sales rep could make a sale close faster. So, here’s a news flash! Successful sales reps and marketers need to be good at publishing, too.

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before? As ABM has become a growing force in the B2B space, it’s something that is being asked more often. Is this a trend that will profoundly change how we all do business, or a fad that quickly will pass away?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Dramatic Growth of Global Content Marketing

B2B Marketing Directions

Numerous research studies have documented the growing use and popularity of content marketing. For example, we know from the latest survey by the Content Marketing Institute and MarketingProfs that an overwhelming majority of both B2B and B2C companies are now using content marketing in some form, and that about 70% of the companies that practice content marketing are creating more content today than they were a year ago.

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Account-Based Marketing: The Pathway to Revenue Nirvana

LeanData

Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before? As ABM has become a growing force in the B2B space, it’s something that is being asked more often. Is this a trend that will profoundly change how we all do business, or a fad that quickly will pass away?