Wed.Nov 30, 2016

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Content Marketing Strategy for Start-Ups

Marketing Insider Group

You knew you would have to master the art of content marketing before you even launched your start-up. You know you’re not the only one seeking attention in the specific industry, so you have to do your best to attract your target audience. During the early stages of marketing, you’ll mostly rely on content promotion. […]. The post Content Marketing Strategy for Start-Ups appeared first on Marketing Insider Group.

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Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content. It’s a huge waste of money that does more harm than good.

Planning 144
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Unlikely Lessons Email Marketers Can Learn From theSkimm

Marketing Insider Group

Without fail, every few years something comes out that’s supposed to “kill” email. Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other […].

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Time For An Update – Are Your Personas Long Overdue?

Hive9

Personas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing , they’ve taken on a new level of importance.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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36 Case Studies That’ll Help You Understand Content Marketing ROI

Contently

Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.

More Trending

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

Facebook 101
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Why Business Development Begins with Your B2B Website

Hinge Marketing

Your B2B website is your most potent business development tool. It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations.

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Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?

Vidyard

Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. I mean, Netflix. Do I need to say more? We don’t even need to put in the effort to search for shows we want, or even change channels anymore. Which is great, since our hands are too full with whatever deliciousness we’re binge-eating on the couch at the moment.

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5 Brands That Are Marketing Smarter with Machine Learning

Content Standard

Growing up, I wished I had a twin. Thank goodness I didn’t. In all my fantasies, my poor hypothetical sister existed purely for the purpose of being in all the places I didn’t want to be but had to (in class, at the doctor, helping my father with yardwork, or doing dishes for my mom), so I could do the things my heart desired: jam out on the piano, play with the dog, or sleep over at a friend’s house.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Rules to Email Marketing

distribion

Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place. How can marketers build email campaigns that actually land the inbox, get read, and finally, are forwarded along to other interested readers?

Rules 75
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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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Why Business Development Begins with Your B2B Website

Hinge Marketing

Your B2B website is your most potent business development tool. It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations.

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8 Proven Ways to Stay Focused in A Busy Office

Hubspot

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Rules to Email Marketing

distribion

Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place. How can marketers build email campaigns that actually land the inbox, get read, and finally, are forwarded along to other interested readers?

Rules 40
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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees

The Freeman Company

Attract and engage key audiences at your booth and beyond with powerful personalization strategies

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view.

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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How to Drive Website Engagement? 13 Examples of Interactive Content

SnapApp

. A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. . A website can make you or break you, so why wouldn’t you want it to be awesome? When someone arrives to your site, don’t you want them to stay for a bit?

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Ways Interactive Content Converts New Visitors Into New Leads

Kapost

We all want better lead conversion rates. Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign. But with all the content bombarding our visitors on a daily basis, how can we catch their attention and hold it long enough for a conversion? Can marketers do this at scale as part of their core strategy?

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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Twitter Tips for Your Business to Follow Into 2017

Sprout Social

When 75.3% of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. But now it’s not uncommon to see a grouping of Tweets from yesterday scattered among the ones from 30 minutes ago.

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

Hubspot

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply ? While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role. If you’re an interviewer, this is where the phone interview can come in handy.

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

GreenRope Named a Category Leader in Marketing Automation by GetApp! GreenRope couldn't be happier to announce that we were named a leader in the marketing automation category by GetApp , a high-traffic software review site. We sit alongside some of the industries largest vendors, making this a huge win for the GreenRope team, and of course, our users!

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How to Navigate the Social Ad Spend Solar System [Infographic]

Adobe Experience Cloud Blog

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see.

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