Sun.Mar 13, 2011

Trending Sources

Klout will introduce detailed new analytics (video)

grow - Practical Marketing Solutions

I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. While I only had a few minutes before we were literally being kicked out of the room, Joe discloses plans for a detailed new website. Joe participated in two panels here in Austin and was quite open about the opportunties, and the potential, of his social scoring system.

K’s Top Five for the Week – March 13

Agile B2B Copywriter

Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. You need to properly promote your content and have a good content marketing program to begin with. Enjoy! Tweet This!

Sunday thoughts

Fearless Competitor

Brain-dead marketers are everywhere. Looking for instant results in B2b lead generation ? It ain’t there. I’m shocked at the number of companies who expect instant results. Run a few email blasts and watch the leads pour in? It ain’t happening. B2B marketing is hard and takes time.  It’s not about campaigns anymore. It’s not about software and tools. One other thought.

The New Buyer Experience Economy

Tony Zambito

Image by davidking via Flickr. In the past decade, we have undergone a monumental shift in how sellers and buyers engage.    The digital revolution has ushered in a new age of how products or services reach people that were unimaginable just a short ten years ago.     This is most notable in the B2B spectrum of marketplaces. In 1999, B.   Far from it. 

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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MI6 Marketing Agency

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Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

“How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. ERP Internet Cust.

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. See how it works with our Free Trial program. Most popular posts Do You Have CallerID For Your Website? Are you investing enough in Sales Research? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Do You Know Them? It’s scalable, the leads are more qualified and often already partly educated on your offering.

Sales 2.0 Tools

delicious b2bmarketing


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.