Thu.Feb 24, 2011

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Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. In their August 2010 report, “ Building the Optimal Inquiry Response Strategy ,” Leads360 use the data collected to make some startling claims, amongst them the following: “The findings of this study strongly suggest that calling 3 times during the first day, once on day 3, again on day 4, and a 6th and final time on day 11 or 12, is t

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How to Humanize a Sketchy Industry

Convince & Convert

Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory

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Internet Marketing Grinders Are Winners

Biznology

Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included).

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Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. One reason I liked it so much is that IBM let scientists – instead of corporate suits – tell the story of their achievement.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Finding Happiness in B2B

MLT Creative

When our president, Billy Mitchell , told me about the book Delivering Happiness: A Path to Profits, Passion, and Purpose (written by the CEO of Zappos.com ), I knew I had to check it out. It’s chock full of information about how happiness can lead to success, using scientific research as support – which is right up my alley. People are always asking me what the differences are between B2B marketing and B2C marketing, and of course there are plenty, but this book made me think about

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10 Inbound Marketing Interview Questions

Hubspot

It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. This process is often further complicated by the fact that the recruiters are still in the process of learning about inbound marketing themselves.

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Buyers’ guide to social media management platforms

EMagine B2B Blog

Recently we posted a summary of research showing (among other useful results) that difficulties with community/influencer assessment, content distribution and results measurement are major barriers to more extensive social media use. Over time, we’ve also posted several lists (most recently, this one) of software tools that have been rushing in to help automate many of [.].

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How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]

Hubspot

In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. We identify some of the underlying tactics/technologies these companies are using to be more agile and successful.

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6 Reasons Lead Nurturing Wins Over Email Blasts

Hubspot

I wasn't always a lead nurturing fan. In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Since then, I've learned how amazing lead nurturing is and how superior it is to outbound email blasts or even outbound email marketing's inbound sister, targeted mass email marketing. 6 Reasons Why Lead Nurturing Wins. #1: It's automated.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.