Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps into the realm of social media, it is time. They are the most qualified to respond via social media, as they are the ones responding by phone and email. Monitoring Workflow. Response Time Policy. Social Media Etiquette. MORE >>

Lead scoring can take marketing from art to science. Yet only 26.9 percent of companies surveyed have implemented a formal lead scoring process. Download Part One of The Essential Marketing Automation Handbook for a step by step guide to Lead Scoring. Stage 1: The Sales Opportunity Definition Workshop. Step 1: Choose your focus – type of sale, product or problem solved. Step 2: Lead Characteristics. Stage 2: Audit your lead database. Stage 3: Evaluate Your Web Properties. Step 1: Do All Web Pages Count? Step 2: Rate Web Page Importance. Stage 4: Scoring Online Dialogues. MORE >>

Inbound marketing can help a business to get seen, get found and to get leads! But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals. With Inbound marketing you can become outstanding attractive and get found by your target audience, leave your competitor far behind you and increase your market share and revenue. Inbound marketing has proved to be the best strategy available to get outstanding attractive and make more revenue with lesser investment. Inbound marketing is the marketing strategy that focuses on getting found by customers. MORE >>

Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace. So, what exactly is social commerce? Who’s Using Social Commerce? Do you use social commerce with your company? MORE >>

B2B, your market is PRIME for mobile — in fact, with skyrocketing rates of adoption among decision makers, mobile equates to professionals' lifelines to their livelihoods. View the 4-minute video below for more insights. Also, an entire archive of video clips is here and a B2B mobile-marketing content archive is right here. Email subscribers, please click here to view the video clip: • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. B2B Mobile Marketing MORE >>