Thu.Feb 24, 2011

Trending Sources

Social Commerce – What is it, Who’s Doing it, How can You?


Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line).

Why Design Matters in Content Marketing

Savvy B2B Marketing

I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. Why is design is such a critical element of the content that companies publish? A. Design is critical for numerous reasons: Not everyone reads the same way. some want to skim for the top message while others want to dive in deep. 65% of people are visual learners.

The Best Place To Nurse A Hangover AT SXSW (And 8 Other Tips)

It's All About Revenue

by Jesse Noyes | Tweet this. You’re headed to SXSW Interactive. You know what panels and speakers you want to hear, what gadgetry you want to explore. But where should you snap that quintessential Austin photo? Where do the cool kids hang? Where can you get some brisket? We’ve got you covered. As a resident of Austin and a repeat attendee at SXSW, here are my 9 Best Places To Explore At SXSW.

Spot 79

Download a Free Copy of Sales 2.0 for Dummies

Client Bridge

Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies

Paper 49

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Researchers reacted as if their child had just graduated from Harvard.

Hosting the B2B Track at the Aprimo Marketing Summit 2011

Fearless Competitor

Are you joining me at the Aprimo Marketing Summit ? world class line up of speakers. Great content. superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. look forward to meeting you. Feel free to ping me in advance too by sending an email to jeff dot ogden at Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few  lead generation companies in New York.

7 Ways to Improve B2B Customer Service with Social Media

Social Media B2B

Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps into the realm of social media, it is time. They are the most qualified to respond via social media, as they are the ones responding by phone and email. Monitoring Workflow. Response Time Policy. Social Media Etiquette.

How to develop your own podcast channel in iTunes

Fearless Competitor

Want to use podcasts for B2B lead generation but don’t know how? We have your answers here. Podcasts are a great way to demonstrate thought leadership for companies and individuals. For instance, your podcasts can become great bait to attract. potential new customers in B2B lead generation. Prospective customers can sync their iPods and iPhones and listen while they exercise, which is a great way to do low cost lead generation. Podcasts are a great way to develop business sales leads. But how you create professional-sounding podcast? Most of us have no clue. Create an account. Good luck.

B2B Marketing Trends for 2016

How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]


In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. Phil is the a uthor of Why New Systems Fail and The Next Wave of Technologies , and most recently The New Small. In the show we chat about: Some of the key concepts from his book The New Small. We identify some of the underlying tactics/technologies these companies are using to be more agile and successful.

How To Create a Poll for Your Website


A poll is a great way to give your users something snappy, easy, and engaging to do as soon as they arrive on your organization's website or page. Polls are simple and easy to create, but don't underestimate them! really good poll will grab your users' attention and make them pause, think, react, and interact. Pause. Think. Choose timely topics that relate to your audience and target demographic.

Things You Should Read

B2B Marketing Unplugged

February is a cruel month for marketers. That shiny new budget you thought was approved comes back rather lighter than expected, the last of the Christmas scotch you hid in your desk is gone, and in the hollowness that is Valentine’s Day there is the realization that winter still has six to eight weeks of soul-sucking life in it. Dreadful. hope they restore your will to live. A New Magazine. From the Content Marketing Institute comes a new quarterly, C hief Content Officer Magazine. How How cool is this? Nicely put together, useful and, in its digital form, free.  Whole Lot of Nothing.

February 2011 Release – On-Demand Contacts, User-Generated Contacts, Fortune 500 / 1000 Search and more

Sales Intelligence View

How fast can software go from 0 to 60? February marks our 60th release of InsideView in just five years! We have more contact accuracy and social selling enhancements for you this month. Enjoy! Here are your V60 February release highlights: • Enhanced On-Demand Contact Search • User-Generated Contact Profiles • Fortune 500 and 1000 [.]. Product Updates Prospecting Sales Data Sales Intelligence Social Selling February 2011 release on-demand business contacts partner search social profiles socialize your contacts user-generated contacts v60 release

The B2B Demand Gen Marketing Playbook

Internet Marketing Grinders Are Winners


Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing

10 Inbound Marketing Interview Questions


It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. This process is often further complicated by the fact that the recruiters are still in the process of learning about inbound marketing themselves.

Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.

The Point

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. One question: are they mad? Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? emphasis mine).

6 Reasons Lead Nurturing Wins Over Email Blasts


I wasn't always a lead nurturing fan. In fact, I had never done automated lead nurturing until HubSpot's dev team built it into our product and the marketing team became the company's guinnea pig for each new feature. Reasons Why Lead Nurturing Wins. #1: It's automated. Lead nurturing has a one-time setup. Sounds like a high return for a low investment to me. #2: It's timely. Have a great month?

B2B Marketing Trends for 2016

The Cost of a Facebook Fan

Client Bridge

From the Wall Street Journal, a report on the acquisition cost of Facebook fans. Webtrends studied 11,000 Facebook ad campaigns and found that $1.07 was the average cost of advertising per user that became a brand's fan. Becoming a fan gives brands permission to market directly through free messages sent to a user's news feed and specifically targetted ads. Click-through rate on ads designed to generate fans fell from.063% to.051% from 2009 to 2010. But during that same period, ad cost rose from $.17 17 per thousand to $.25 25 per thousand. Why less effectiveness for a higher price?

3 Tips From The Front Lines On How To Get More Sales Leads

Sales Prospecting Perspectives

We always look to “experts” to solve our problems. There are even “experts” out there that don’t have much if any real life experience in their particular field of expertise. It’s comparable to someone without a license reading a book about muscle cars telling me that I’m not properly shifting my 67 Corvette Stingray. (I don’t own a Stingray) While the “experts” certainly have their knowledge, I think we should pay more attention to the people that actually do the work in the field and do it well. ” Have a predetermined end goal.

Creating Sales Opportunities With Lead Scoring

Client Bridge

Lead scoring can take marketing from art to science. Yet only 26.9 percent of companies surveyed have implemented a formal lead scoring process. Download Part One of The Essential Marketing Automation Handbook for a step by step guide to Lead Scoring. Stage 1: The Sales Opportunity Definition Workshop. Step 1: Choose your focus – type of sale, product or problem solved. Step 2: Lead Characteristics. Stage 2: Audit your lead database. Stage 3: Evaluate Your Web Properties. Step 1: Do All Web Pages Count? Step 2: Rate Web Page Importance. Stage 4: Scoring Online Dialogues.

Finding Happiness in B2B

B2B Ideas @ Work

When our president, Billy Mitchell , told me about the book Delivering Happiness: A Path to Profits, Passion, and Purpose (written by the CEO of ), I knew I had to check it out. It’s chock full of information about how happiness can lead to success, using scientific research as support – which is right up my alley. This is where Delivering Happiness comes in.

B2C 1

A Content Formula for Complex B2B Organizations

How To Build a High-Converting Email Marketing List


You email marketing list is the foundation of your program. If it is fundamentally flawed, then how effective can your email marketing really be? If you have delivery problems, how will you fix it when you never acquired permission to … Continue reading → The post How To Build a High-Converting Email Marketing List appeared first on Fathom. Email Marketing list growth

Buyers’ guide to social media management platforms

EMagine B2B Blog

Recently we posted a summary of research showing (among other useful results) that difficulties with community/influencer assessment, content distribution and results measurement are major barriers to more extensive social media use.  Over time, we’ve also posted several lists (most recently, this one) of software tools that have been rushing in to help automate many of [.]. B2B Web Strategy Social Media