Mon.Nov 28, 2016

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5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? Sure, outbound marketing tactics like advertising can help push out your marketing messaging to a mass audience, and might be able […]. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

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The Messenger Is The Message: A New Era For B2B Content Marketing

Influitive

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering from what Mark Schaefer (a globally-recognized marketing consultant and a speaker.

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The Right Way To Produce Content for the Holidays

Marketing Insider Group

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end […]. The post The Right Way To Produce Content for the Holidays appeared first on Marketing Insider Group.

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Improve Your Content Strategy with Data

Hive9

Content marketing has been one of the biggest marketing success stories of the past few years, with. 89% of companies focusing on this approach citing positive results. But like any marketing tactic, you can put resources into content marketing only to watch it fail.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Become a Marketing Guru, in 8 Steps

Contently

1. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). Just like Cristiano Ronaldo and Lionel Messi need unique hairstyles to stick out among hundreds of competing footballers , gurus need something to make themselves pop among the blur of wannabes at Domopalooza or Dreamforce or some other marketing conference that sounds like a meet-up

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Why All Brands Need an Editorial Workflow

Contently

When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.

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4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Adobe Experience Cloud Blog

Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages. (Growing up, I spoke fluent Farsi and picked up enough French to score top marks on my high school AP exam without actually taking the AP class.

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Simple Spinach Salad

Ambal's Amusings

Myth: The way to a man’s heart is through his stomach. Reality: The ONLY way to weasel your way into a girl’s heart is through an awesome salad…especially when she comes home hungry.

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The Right Content, the Right Buyer, the Right Time

Kapost

“The right content for the right customer at the right time”—also known as right³— is a refrain that rings in the ears of B2B marketers. It’s articulated so often across the B2B landscape, and for good reason. Right³ describes the imperative goal in the Age of the Customer —when the buyer is in control, marketers have to precisely meet their expectations at every moment in their journey, or risk losing them to the competition.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Picture this: you have an incredibly important goal, something that will change the course of your business. A big part of your strategy rides on it, and it’s up to you to make it happen. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory.

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For Holiday Mobile Marketing Success, Think Year-Round

Content Standard

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. On the other hand, if you’ve been honing your SEO content strategy throughout the year, you may be in for some Christmas cheer. By now, marketers understand that digital marketing is important for holiday shopping.

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Four Tactics for Better Lead Nurturing

KEO Marketing

Lead nurturing is one of the most powerful tools that marketing automation software has to offer. The ability to deliver content based on a customer’s interaction with your emails delivers more qualified prospects to your sales force and thereby increases your conversion rates. Most people know the basics of lead nurturing, so here are four more ideas that can help your lead nurturing be more effective.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. For example, “app.yourcompanyname.com”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Travel and Tourism Marketing Tips to Boost your Online Presence

LeadSquared

It’s all about the Millennials. Travel and hospitality businesses – go about doing what you are doing, keeping in mind the millennials. They are the money makers. They are the ones you need to keep happy. Keeping up with our industry-specific content , here are four factors that I think can easily be implemented in your tourism marketing process and can boost online presence for travel and hospitality businesses.

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Data is Key to Your ABM Campaign – But Not Just Any Data…

Leadspace

Running an ABM campaign is more straightforward than you might think. But if there’s one thing to bear in mind while pursuing account-based marketing, it’s that guesswork simply won’t work. That may be stating the obvious, but if your company doesn’t have an accurate, detailed Ideal Customer Profile , that’s essentially what you’re doing.

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10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Top Rank Marketing

The post 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers appeared first on B2B Marketing Blog - TopRank®.

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Get More Done in a Day! 5 Productivity Tips for Marketers

Brandfolder

*This post is contributed by [Hiver]([link] the simplest way for online store owners to manage shared mailboxes, customer support, and sales right from their Gmail.* We all want to get.

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond

Contently

As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. It’s the main source of news delivery to 62 percent of all American adults. And chances are that it played a big role in whether you read this article at all. I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform.

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Thought Leadership Marketing for the Subject Matter Expert

Hinge Marketing

Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.”. But what does it actually mean to be a thought leader? How do you become one? Is it in fact a good marketing strategy for the professional services firm? The answers to these questions, and more, are what we will cover in this post.

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift.

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Write an Introduction: A Simplified Guide

Hubspot

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can't you just dive in and write it?

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Benefits of Customer Journey Mapping

GreenRope

The Benefits of Customer Journey Mapping. By Alessandra Ceresa. In the age of the customer, there is nothing more important for your business than ensuring each lead and/or client goes through a consistently superior customer experience. That is where customer journey mapping comes into play. A customer journey map is a visual representation of every touchpoint (based on actions and behaviors) that your customers have with your brand.

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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

The days are getting shorter, the air is getting colder, and the airwaves are awash with holiday spirit (and sales!). This month's ad roundup includes some top picks from the first wave of holiday ads, but there were also plenty of non-holiday gems for those of us that would prefer to keep the pine trees and snowflakes at bay for another few weeks. Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. 1) Temptations.