Wed.Sep 07, 2011

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The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments.

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate

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What's Wrong with Saying You're the Best?

WriteSpark

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What's Wrong with Saying You're the Best?

WriteSpark

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

More Trending

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Marketo’s Lead Nurturing in Less Than 5 Minutes

Adobe Experience Cloud Blog

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

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Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). The latest research indicates that going into the 2012 budget cycle, only $1 out of every $4 in new project budgets are pre-allocated at the beginning of the year.

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How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Google Offers Expands Daily Deals to Five More Cities

readwrite

Google has announced that Google Offers, its daily deals product, will open in Austin, Boston, D.C., Denver and Seattle today. The service launched – bearing Google’s ubiquitous beta label – in Portland, OR on June 1 and expanded to the Bay Area and New York City in July. Google continues to roll out Offers to compete with Groupon, which famously rejected a $6 billion offer from Google last year.

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9 B2B Mobile Marketing Mistakes to Avoid

Hubspot

"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist. That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment.

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Facebook Doubles Revenue – How Long Can it Sustain This Growth?

readwrite

According to reports, Facebook has doubled its revenue in the first half of 2011. Reuters reports an undisclosed source that says the company made $1.6 billion in the first six months of this year , nearly double what it made in the same time in 2010. The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse.

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Top 10 Most Commonly Used Internet Marketing Metrics [Data]

Hubspot

Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance. According to Geoff Ramsey, CEO of eMarketer , “The right metrics and measurement framework will allow you to prove your worth in both the short-term and the long-term.". A recent survey by Chief Marketer revealed that, of seven typical measurements, the metric most used by U.S. marketers to evaluate interactive performance is click-throughs.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Alinean Announces Content Optimization Assessment

The ROI Guy

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event. Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced the launch of the Content Optimization Assessment, an in-depth benchmark compari

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The New New New Rules of Marketing and PR

Convince & Convert

Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, they are the guys. —– Jay: Hey everybody, it’s Jay Baer from Convince & Convert, joined today by a very special guest, Mr. David Meerman Scott , author of the bestseller The New Rules of Marketing & PR.

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“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. In other words, if you are unemployed, don’t even bother applying.

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3 SEO Lessons From Dreamforce

Hubspot

Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show,

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.