Wed.Sep 07, 2011

Trending Sources

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. Setting up a Page is simple. link] at [link]. 3.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

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The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments. Hire people who are D.A.R.C.

People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example scoop.it. Manually curate people, not content (Triberr).

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.  I was on a serious mission: amass followers, craft clever content, lead the industry, innovate online communities, be the first to promote emerging trends. And that’s saying something. Take a big step back. Be bold. Have FUN!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

10 Ways to Use Foursquare

Sazbean

Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty.  In this slideshow, we see 10 different ways that Foursquare can be used to help your business. Top 10 Ways Marketers can Use Foursquare from OMS 2011. View more presentations from Mike Lewis. Marketing Mobile

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Speaks: Inspirational Marketing Campaigns

Savvy B2B Marketing

As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. This week the Savvy Sisters share what they think are the most creative - and inspiring - marketing campaigns in recent memory. Clear, concise and creative. I can't resist a clever turn of phrase.

My Top Five Free Online Productivity Tools

PR Meets Marketing

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and

3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

B2B Lead Generation | 3 Recommendations in Lead Management. What should your revenue improvement priorities be? Carlos Hildago. Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article and came up with three priorities which I wish to share with you. Where are you today as an organization?Regardless Figure out what the quickest wins will be.

What Small Business Can Learn from The Joy Formidable about Social Media Marketing

WindMill Networking

small, independent band trying to sell their music is very similar to a small business marketing their products and services, vying for the attention of the ears of hundreds of millions of consumers in an extremely competitive space. The Joy Formidable, while not a household name yet, was able to climb above the competition and sign a record deal with a major label. Have a conversation.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. In other words, if you are unemployed, don’t even bother applying. Dumb for you.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users.

Who Can Use More B2B Sales Leads?

Great B2B Marketing

I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.” Generating Generating leads is difficult enough when you know what you are doing – if you don’t it can be painful and frustrating.

Top 10 Most Commonly Used Internet Marketing Metrics [Data]

Hubspot

Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance. According to Geoff Ramsey, CEO of eMarketer , “The right metrics and measurement framework will allow you to prove your worth in both the short-term and the long-term.". marketers to evaluate interactive performance is click-throughs. Image credit: jkfid.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Help Us Make September the Biggest Month Ever

Fearless Competitor

B2B Lead Generation | Help Us Make September the Biggest Month Ever! July and August gave us the most traffic ever for this blog – the highest in 5+ years! We’re honored. This is a credit to each of you, our valued readers. I ask your help in making September the all time highest month. On September 30th, we’ll compile the results for the month and share them with you.

9 B2B Mobile Marketing Mistakes to Avoid

Hubspot

"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist. That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment. On the contrary, 72% of the U.S.

MarketingSherpa and MarketingProfs Keynotes coming up

Cloud Potential

Keynotes and webinars coming up - hope to see you there! read more. Revenue generation

Marketo’s Lead Nurturing in Less Than 5 Minutes

Modern B2B Marketing

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Enjoy!

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

What's Wrong with Saying You're the Best?

WriteSpark

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? know it sounded like plenty of roles I had within major companies! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What is a marketing strategy, anyway?

Bungalo

While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. Marketing strategy is shaped by business goals and strategy. Strong marketing strategies are built on a foundation of business goals and direction. Know and communicate why they should buy from you. 3.

Webinar: “Why Sales & Marketing are NOT Dirty Words”

ANNUITAS

September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources.  But very few offer tangible steps to do so.  Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements of this may be right under your nose.  However, associations must first accept the premise that sales and marketing are not dirty words. Join BroadPoint and The Annuitas Group for this webinar ,where you will learn: Why creating (and measuring!) a marketing department may be the most important decision you make.

INFOGRAPHIC: Word of Mouth Marketing

Client Bridge

From Capseo, here's an infographic on why word of mouth marketing marketing is increasing in popularity. View Original Article

3 SEO Lessons From Dreamforce

Hubspot

Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event , I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. Lesson #1: Remarkable Content Gets You Found. Image Credit: Timothy Takemoto.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.