Wed.Sep 07, 2011

Trending Sources

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.

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The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments. Hire people who are D.A.R.C.

People Curation


I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr,, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example Manually curate people, not content (Triberr).

The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. Setting up a Page is simple. link] at [link]. 3.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.  I was on a serious mission: amass followers, craft clever content, lead the industry, innovate online communities, be the first to promote emerging trends. And that’s saying something. Take a big step back. Be bold. Have FUN!

Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). The latest research indicates that going into the 2012 budget cycle, only $1 out of every $4 in new project budgets are pre-allocated at the beginning of the year.

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. Check out these mind-blowing statistics on this blog: Jeff Ogden, the Fearless Competitor. 1,085 Posts. Over 63,000 viewers to date. In nationwide syndication. Publishes on the Kindle. Then the question invariably comes up. One man. Bingo.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

“Unemployed Need Not Apply” is dumb


Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it. I’m talking about the increasing number of employment ads that make it clear that all applicants must currently have a job. In other words, if you are unemployed, don’t even bother applying. Dumb for you.

10 Ways to Use Foursquare


Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty.  In this slideshow, we see 10 different ways that Foursquare can be used to help your business. Top 10 Ways Marketers can Use Foursquare from OMS 2011. View more presentations from Mike Lewis. Marketing Mobile

My Top Five Free Online Productivity Tools

PR Meets Marketing

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and

Savvy Speaks: Inspirational Marketing Campaigns

Savvy B2B Marketing

As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst. This week the Savvy Sisters share what they think are the most creative - and inspiring - marketing campaigns in recent memory. Clear, concise and creative. I can't resist a clever turn of phrase.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? know it sounded like plenty of roles I had within major companies! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

How to Use Twitter Hashtags to Generate Event Marketing Buzz


Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media , but they also benefited from the related conversations with thousands of other Twitter users.

INFOGRAPHIC: Word of Mouth Marketing

Client Bridge

From Capseo, here's an infographic on why word of mouth marketing marketing is increasing in popularity. View Original Article

What Small Business Can Learn from The Joy Formidable about Social Media Marketing

WindMill Networking

small, independent band trying to sell their music is very similar to a small business marketing their products and services, vying for the attention of the ears of hundreds of millions of consumers in an extremely competitive space. The Joy Formidable, while not a household name yet, was able to climb above the competition and sign a record deal with a major label. Have a conversation.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

B2B Lead Generation | 3 Recommendations in Lead Management. What should your revenue improvement priorities be? Carlos Hildago. Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article and came up with three priorities which I wish to share with you. Where are you today as an organization?Regardless Figure out what the quickest wins will be.

Top 10 Most Commonly Used Internet Marketing Metrics [Data]


Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance. According to Geoff Ramsey, CEO of eMarketer , “The right metrics and measurement framework will allow you to prove your worth in both the short-term and the long-term.". marketers to evaluate interactive performance is click-throughs. Image credit: jkfid.


Who Can Use More B2B Sales Leads?

Great B2B Marketing

I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.” Generating Generating leads is difficult enough when you know what you are doing – if you don’t it can be painful and frustrating.

9 B2B Mobile Marketing Mistakes to Avoid


"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist. That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment. On the contrary, 72% of the U.S.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Help Us Make September the Biggest Month Ever

Fearless Competitor

B2B Lead Generation | Help Us Make September the Biggest Month Ever! July and August gave us the most traffic ever for this blog – the highest in 5+ years! We’re honored. This is a credit to each of you, our valued readers. I ask your help in making September the all time highest month. On September 30th, we’ll compile the results for the month and share them with you.

MarketingSherpa and MarketingProfs Keynotes coming up

Cloud Potential

Keynotes and webinars coming up - hope to see you there! read more. Revenue generation

Marketo’s Lead Nurturing in Less Than 5 Minutes

Modern B2B Marketing

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Enjoy!

B2B 3

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.