Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. Photo Source. ——. MORE >>

A guest post from {grow} community member Taryn Erickson. perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.  I was on a serious mission: amass followers, craft clever content, lead the industry, innovate online communities, be the first to promote emerging trends. Then, I read “ The Go-Giver &# – which forever changed my attitude as a Social Media strategist. And that’s saying something. This ‘little story about a powerful business idea’ offers volumes of knowledge – that can help YOU become more Social Media savvy. MORE >>

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and MORE >>

B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. Check out these mind-blowing statistics on this blog: Jeff Ogden, the Fearless Competitor. 1,085 Posts. Over 63,000 viewers to date. In nationwide syndication. Publishes on the Kindle. Publishes 7 days a week and mostly twice on weekdays (but not on holidays). Those stats are for this extremely popular blog, Fearless Competitor dot net. Then the question invariably comes up. “We struggle to post once a week. The answer is One. MORE >>

The idea of a specialist or technical engineer is a tremendous strategy – let’s have sales reps or account managers out there focused on uncovering opportunities and building relationships, and then when the deal gets really into the weeds (or into products/services that require deep technical knowledge), let’s bring in the expert. And while that strategy looks great on paper, there are a number of ways it can break down, turning your specialists into reactive order takers rather than people shaping demand and building profitable solutions. So what causes the strategy to break down? 13 th ). MORE >>